CEO Glow Show

💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout.

In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether yo...

Are you tired of pouring your heart into content that gets zero traction? You’re not alone, and it’s NOT your fault.

In this episode of the CEO Glow Show, I’m revealing the viral hacking strategy I paid thousands to learn—but I’m giving it to YOU for FREE.

This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-e...

Are you tired of feeling awkward or pushy when it’s time to sell your beauty services?

In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required.

Whether you’re a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start a...

STOP SELLING SINGLE SERVICES

Are you still selling single sessions and wondering why your bank account isn’t growing?

This episode is your wake-up call. 🚨

Inside this power-packed masterclass, I’m sharing my Sales Simplified Framework — the exact script I used to build not one, but TWO multi-seven-figure beauty businesses. Whether you're a lash artist, PMU trainer, esthetician, o...

If you’re a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind.

I’m Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs.

In this episode of The CEO Glow Show, I’m joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of ...

What if your deepest pain is also your greatest business superpower?

In this raw and vulnerable episode of the CEO Glow Show, I, Sheila Bella, reveal the emotional story behind my childhood wound—how a complicated relationship with my half-sister Candy shaped the woman, leader, and beauty entrepreneur I am today.

As beauty business owners, we carry stories from our past that quietly impact our...

Are you posting on Instagram and still not seeing clients come in? It’s not your content—it’s your strategy. In this episode of the CEO Glow Show, I’m breaking down exactly how to use Instagram Trial Reels to test, post, and grow without the pressure to be perfect.

Whether you’re a lash tech, PMU artist, esthetician, hair pro, or beauty coach, you’ll want to grab a notebook. 

Th...

Do you really need a degree to be successful in the beauty industry?

 Spoiler alert: You don’t. 💥

In this raw and real episode of The CEO Glow Show, I’m pulling back the curtain on the myths we’ve been sold about traditional success, and why courage, content, and conversations will take you further than any college course ever could.

I’m sharing my own story of leaving nursing sc...

Are you hustling so hard you’re burning out?  You’re not alone, beauty boss.

In this powerful episode of the CEO Glow Show, we learn what it takes to build a profitable beauty business without sacrificing your sanity. From my wake-up call to the lessons that helped me create lasting success, this episode is a must-listen for beauty entrepreneurs ready to thrive — not just survive.

Whether you'...

If you're a beauty entrepreneur who’s burnt out from hustling and craving a business that feels aligned, profitable, and sustainable this episode is your wake-up call.

In this powerful conversation, I sit down with Jenny Norris Brown, PRB alum and owner of Good Vibrations Cosmetic Tattooing in Delray Beach, Florida. She shares how she went from juggling 12 doctors across 6 different offices to running her own permanent makeup studi...

Is your spouse struggling to understand your business dreams? You're not alone! In this raw and honest conversation, my husband, Will, joins me to talk about the journey from skepticism to full support in our relationship and business.

Whether you're a beauty entrepreneur, PMU artist, lash boss, or online coach, this episode is packed with real-life strategies to help you gain your partner’s support, impro...

Are you stuck at the same income level in your beauty business? Whether you’re a lash artist, PMU pro, esthetician, med spa owner, or salon boss, you NEED to make these 3 investments if you want to break through income ceilings and scale to six or seven figures.

In this episode, I’m pulling back the curtain on what separates struggling beauty entrepreneurs from those who thrive—and it’s NOT just about your...

🚀 Struggling with confidence as a beauty entrepreneur? You’re not alone. Confidence isn’t about being the best in the room—it’s about showing up authentically, knowing your worth, and stepping into your power. In this episode, I share my personal journey with imposter syndrome, self-doubt, and how I built a multi-million dollar beauty business despite those struggles.

💡 What You'll Learn in This Episode:
...

Would you rather have 1,000 bargain hunters who haggle over your prices, cancel last minute, and never pre-book… OR 100 high-ticket, loyal clients who pay your worth, refer their friends, and never question your prices?

If you’re stuck chasing low-ticket, discount-hunting clients, this episode is your game-changer! 🚀

In today’s episode, I break down:
✅ Why discount marketing is ruining your b...

💡 Is your beauty business struggling with team turnover? Are you tired of hiring employees who leave too soon, causing chaos in your salon, spa, or PMU business? In this episode, I’m sharing the leadership secrets that helped me keep a loyal team for over six years—so you can stop the hiring headaches and start building a thriving, high-performing beauty business! 💼✨

🔑 What You’ll Learn in This Episode:

Ready to level up your business in 2025? 🚀 In this episode, Sheila Bella—a self-made multimillionaire and beauty industry mogul—reveals the 5 key strategies you need to scale your business this year. Whether you’re running a beauty brand, an online business, or a brick-and-mortar store, Sheila’s real-world tips are designed to help you grow smarter, not harder

🔥 What You’ll Learn in This Episode:
✨ The #...

In this deeply inspiring episode of the CEO Glow Show, I sit down with Mackenzie, a remarkable beauty entrepreneur who overcame trauma, found her faith, and built a thriving beauty business at just 19 years old. 🌟

Mackenzie shares her raw and unfiltered journey of navigating personal challenges, rediscovering her faith, and transforming pain into purpose. This episode is packed with actionable insights an...

In this powerful episode of the CEO Glow Show, we dive deep with beauty entrepreneur Misti as she shares her raw and inspiring story of resilience, faith, and transformation. 

After facing heartbreaking loss, escaping an abusive relationship, and overcoming health struggles, Misti rebuilt her life and turned her passion for beauty into a thriving business. 

🔥 What you’ll learn in this episode...

Description:

In this powerhouse episode of CEO Glow Show, we take you behind the scenes of how we built a multi-million dollar permanent makeup business from the ground up, despite facing relentless doubt and negativity. We get real about overcoming toxic sorority culture and rejecting superficial standards to rise above the noise.

You’ll walk away with powerful marketing strategies that will elevate your...