IAM2446 - President and CEO Creates an A-List Beauty Experiences for Everyday Women

Natasha Cornstein was the president and CEO of Blushington from January 2015 to January 2024, overseeing the national expansion and digital transformation of the beauty service and retail business.   Outside of Blushington, Natasha co-founded the Courts of Dreams Foundation, which restores outdoor basketball courts in underserved areas of New York City. She also mentors women of color in the beauty industry.   Natasha emphasizes the importance of listening, bringing the team along in decision-making, and fostering an open environment for innovation.   She shared advice from her mentor, who taught her that being a CEO is about leading the team and developing others, not just pushing forward with one’s vision.   Natasha believes reading is essential for staying informed and effective. She reads for an hour every morning across various industries, including beauty, fashion, and business.   Website: Blushington  LinkedIn: Natasha Cornstein  

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