IAM2491 - To Sign or Not? Uncovering the Cause

Gresham Harkless reflects on day 164 of his journey as a franchise broker, centering his thoughts around a recent presentation on a sales mastery program. While the program initially caught his interest, he’s uncertain whether the $3,000 cost would effectively tackle his main challenge—consistently generating high-quality leads.   Gresham recognizes a pattern of time constraints interfering with his goals and feels torn between needing more advanced sales training versus simply increasing lead volume and improving lead quality.    Gresham leans toward exploring more targeted lead generation resources, specifically mentioning Alex Hormozi’s content, as potentially more impactful.    Furthermore, he highlights the importance of understanding client pain points to create more relevant content and strategies.  

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