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October 3, 2025 5 mins

In this special episode, Gresham Harkless Jr. shares about industry challenges, pointing out that decision‑making, confidence, and finances are tougher now than when he started training. Many newcomers feel uncertain about protecting their investment.

The message is to turn setbacks into “opportunities to improve,” stay “gung‑ho,” and focus on landing the first deal, then keep moving forward.

Gresham recognizes that the franchise landscape and the broader economy have shifted; success means evolving with those changes.

He sees content creation as a superpower. Gresham sees his strength in producing content that educates and supports others.

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I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

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