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October 12, 2025 5 mins

In this episode, Gresham reflects on his own experience of being laid off, admitting that if he’d known about franchising sooner—and had the capital—he might have taken a different route.

This personal revelation has led him to pivot toward a B2C focus aimed at helping people who have been laid off find new opportunities.

Gresh candidly discusses the challenges of juggling multiple responsibilities—running a new franchise brokerage, caring for a baby, and managing fatigue—while emphasizing that there’s never a “perfect” time to start a business.

He stresses the importance of leaning on a supportive team and maintaining relentless effort, noting that progress only happens when you keep pushing. 

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