In this episode, Gresham reflects on the past year of planning, the emotional hurdle of acknowledging the time that has passed, and the excitement of welcoming a potential candidate—identified through LinkedIn—who may become his first deal.
He emphasizes transparency with prospects, encouraging them to voice disinterest openly to avoid ghosting and to keep the pipeline moving efficiently.
The episode highlights several practical insights: the need to target the right audience (shifting from business owners to non‑owners), the importance of addressing objections early, and leveraging data analytics backgrounds when matching candidates to franchise opportunities.
Harkless notes that while progress can feel uncertain—“moving forward or backwards”—the key is constant motion.
- Blue Star Franchise: bluestarfranchise.com
- Browse the Franchise Inventory: bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co
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