In this special episode, Gresh begins with a thought experiment: if he were starting his business journey today, knowing what he knows now, how would he approach it, specifically focusing on lead generation.
He recalls the constant desire during his own path to be ahead of where he started. He notes that the perennial challenge in this type of business remains how to effectively generate leads, acknowledging that there is no single, solid, established "new formula" for this crucial process, prompting a need for continuous experimentation.
Drawing inspiration from listening to an entrepreneur's long-form content, the speaker realizes that the key focus should not be merely on the quantity of leads, but their quality.
Ultimately, Gresham concludes that if he were to start over, he would pivot his entire focus to becoming a specialist lead generation company. Instead of handling the entire broker process (calling, qualifying, and guiding), he would generate quality leads and then partner with established brokers, splitting the commission.
- Blue Star Franchise: bluestarfranchise.com
- Browse the Franchise Inventory: bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co
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