In this special episode, Gresham emphasizes the need for self-reflection to understand how he reached his current point, noting that getting "off path" is usually a gradual process, not a single decision.
He had to make necessary, albeit unpleasant, decisions for the health of his business, which involved drilling down into the numbers for each micro-business or "pod" and resetting expectations.
The core issue was realizing that he was working hard to generate more revenue just to maintain existing overhead, only to have opportunities "fumbled" due to a lack of his own presence or execution. This prompted a massive effort to restructure and reboot the entire system.
The restructuring led to the crucial realization that not all business "pods" are worth growing, which requires a new focus and clarity. Specifically, he is rethinking his franchise brokerage business model. Instead of guiding clients through the entire process himself, he is considering pivoting it into a lead generation machine, handing off opportunities to more experienced brokers for a split.
- Blue Star Franchise: bluestarfranchise.com
- Browse the Franchise Inventory: bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co
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