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July 16, 2025 19 mins

Have you noticed how traditional carrots and sticks often fail to inspire true commitment?  

There's a reason.  

When leaders, parents, coaches, or anyone trying to motivate others relies solely on external rewards or threats, they might gain compliance but never excellence.  

Through compelling research and practical examples, we uncover why questions that speak to identity ("Do you want to be a good helper?") dramatically outperform task-focused commands ("Can you clean your room?"), and how great leaders like Steve Jobs and innovative companies like Google apply these principles to bring out the best in people.  

The heart of this episode offers 15 transformative questions, that you can use immediately to ignite motivation in yourself and others.  

These aren't just theoretical concepts but practical tools for parents trying to inspire their children, leaders aiming to build high-performing teams, or individuals seeking deeper motivation for challenging personal goals.  

We explore where in your life you feel most free to choose, what skills excite you to improve, and what legacy you want to leave in the hearts of those you influence.  

By shifting from pushing to igniting internal fires, you'll discover how to create sustainable motivation that lasts long after external incentives fade away.   

  

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Brought to you by Angela Shurina

Behavior-First Change Leadership & Culture Transformation Consultant
EXECUTIVE & OPTIMAL PERFORMANCE COACH

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