Ep. 191: The Power of Story with Brenda and Geordie McClay

In this episode, host Kris Murray welcomes Brenda and Geordie McClay, the dynamic husband-wife team behind Bright Ideas Child Care and Learning Center. Brenda and Geordie share their remarkable journey, from Brenda's initial desire to be an elementary school teacher to opening their first childcare center in 2009 and expanding to a second location in 2020. The McClays discuss the challenges they’ve faced, particularly with hiring quality staff during the pandemic, and the strategies they’ve employed to overcome these hurdles. This includes partnering with local high schools to develop an apprenticeship program, leveraging social media to showcase their positive culture, and implementing a robust referral bonus system. Geordie also shares his insights on the value of the Academy’s men's group, which has provided him with a supportive network of like-minded individuals as he transitions into a more active role in the business. Additionally, Brenda and Geordie emphasize the importance of building a strong, family-oriented culture and the power of community partnerships in enhancing their program.

 

Key Takeaways:

[8:40] Brenda and Geordie’s path from home daycare to multi-center childcare program.

[10:00] Geordie shares his background in the Coast Guard and his transition to supporting Brenda in the childcare business.

[12:36] Family fact: the McClays have six children!

[16:41] Brenda discusses the difficulties in hiring quality staff and the impact of COVID-19 on the hiring process, along with different recruitment strategies.

[19:00] Brenda mentions their partnership with local high schools to recruit Co-op students and provide apprentice programs.

[20:51] Their intentional use of social media to showcase the fun and positive aspects of their program.

[24:58] Their referral reward program.