Kris welcomes young inspiration and rising leader Whitney Burkman, owner of Magnolia Academy in Payson, Utah. Whitney shares more about her journey from in-home childcare to a full 125-spot center before age 30. She talks about building confidence as a young business owner, gives some great advice for hiring, marketing strategies, leadership challenges, and the critical role of mindset in growing her successful childcare business.
Key Takeaways:
[4:55] Whitney opened Magnolia in 2022, and they are currently at 122 enrollments.
[7:43] Opening a center at age 27 and what inspired the move from home to center.
[12:59] How is Magnolia Academy different from its competitors?
[15:44] Becoming an off site owner and the shifts she had to make in her habits and mindset when going from in home to an actual center.
[21:09] Whitney’s chaotic home life (in the best way) with a busy husband and four boys.
[23:43] Whitney shares some of her best marketing and branding tips.
[27:12] Enrollment and staffing is always cyclical.
[28:42] Using organic content for social media to show the cool things going on at Magnolia Academy.
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