Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".
Connect with Sheri here: growthlanestrategies.com
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RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.
Shop for your one-of-its-kind watch here: https://vorticwatches.com
Skip to a specific section of the conversation:
(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwat...
Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a
Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.
Jump to specific chapters:
(0:22) Evolution of Copywriting
- Changes from traditional journalism to modern digital tools
- Impact of technology on writing processes
- Speed vs quality expectations
(4:02) Job Market Analysis
- Num...
Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.
Participate here: http://podcasthon.org
We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us.
Grab a copy of his book here: https://amzn.to/40Jcim0
Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8
Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright.
Reach out to Christopher's company here: https://www.trustinsights.ai/
Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership."
The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation.
Order book here: https://amzn.to/41Zb731
Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video.
Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company:
DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers.
Use Ross's company here: fencepost.co Join us.
I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.
James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.
Join us and grab a copy of his book here: https://amzn.to/3VtKkaY
Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion."
Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS
The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H
Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it.
Join us and grab a copy of his book here: https://amzn.to/4eRo95n
Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here:
Grab his book here: https://amzn.to/3OoUDZY
Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can.
Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr
Grab the products mentioned here: https://amzn.to/3CSG7Hr
Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!