The Business Storytelling Podcast

The Business Storytelling Podcast

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast. Over 220,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels. Catch a live recording: authenticstorytelling.net/live Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Scott Brinker Seth Godin Barry Schwartz ... and many more. Produced by Trappe Digital LLC.

Episodes

July 31, 2021 27 min
Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic.   Join us and check out her latest book here: https://amzn.to/366iSWx --- Send in a voice message: https://anchor.fm/ctrappe/message
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Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.  

When has the status quo held you back?  Join us.

Check out her company at this link: https://lnkd.in/eQuPsFu

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Author Evelyn Starr joins me on this livestream to talk about how brands must develop.  Join us.  

Grab her book on the topic here:  https://amzn.to/3vmoc2t

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Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset."  "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"  

Check out his book here: https://amzn.to/3v5TOd6 

And join us for the conversation.

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Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic.  Join us.   

Connect with Junaid: https://www.linkedin.com/in/superjunaid/

For previous episodes: https://lnkd.in/eiUSn7h

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Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK

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Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to. Let me show you how to set up your creator profile. Follow me here: https://lnkd.in/eUvbMVD Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/ --- Send in a voice message: https://anchor.fm/ctrappe/message
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Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers.  Join us.   Grab a copy of her book here: https://amzn.to/3zkLLeU

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Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you can make it part of your strategy.    Find products mentioned here: https://lnkd.in/eGaw6hk --- Send in a voice message: https://anchor.fm/ctrappe/message
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Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.   

You can connect with her here: http://saramargroup.com 

More podcast episodes:

Diversity in marketing (a chat with Michelle Ngome)

How to stay relevant in a fast-changing world 

What's connected content? A chat with Carrie Hane

How to harness AI (a chat with Katie King)


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Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.  

Grab a copy of his book here: https://amzn.to/3p4TpFz

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Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?  What are your thoughts? Tweet at me: http://twitter.com/ctrappe --- Send in a voice message: https://anchor.fm/ctrappe/message
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Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.  Check out the Livestream Universe here: https://lnkd.in/eUG-ms3  Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx --- Send in a voice message: https://anchor.fm/ctrappe/message
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Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses. 

But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?  

Join our expert panel as they discuss:  

  • The power of segmentation and personalization for ABM Sales and marketing alignment
  • Customer obsession and building strong relationships
  • Tips for e...
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    Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.  

    Connect with her here: https://lnkd.in/er4BVZX  

    Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt

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    I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.  

    My guests for this 27-minute chat are: 

  • Founder Qianna Smith Bruneteau
  • Board Chairman Patrick Janelle
  • Board VP Aliza Licht
  • Join us and feel free to ask your questions in the comments.  Learn more about the organization here: https://lnkd.in/ehpi75p

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    Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.  

    Connect with her here: https://lnkd.in/eeaM2sE 

    More content tips: https://lnkd.in/bDTft_d

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    I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon. 

    The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off.

    Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ

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    Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.  

    This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ 


    This content is supported and sponsored by Web Insights.

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    Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers" We discuss: Finances How to track your time How to bill How to start How to hire And more... Join us and check out Andy's book here: https://amzn.to/2SXiNBh Catch livestreams of my podcast...
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