Business Storytelling Podcast

Business Storytelling Podcast

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast. Over 164,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels. Catch a live recording: authenticstorytelling.net/live Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Scott Brinker Seth Godin Barry Schwartz ... and many more. Produced by Trappe Digital LLC.... Show More

Episodes

March 2, 2021 34 min

Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. 

Grab their book here: https://amzn.to/3750f66 

Order Christoph’s new book here: https://amzn.to/3agXU9i 

Find more podcast episodes: https://amzn.to/3agXU9i

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Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live --- Send in a voice message: https://anchor.fm/ctrappe/message
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Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast. 

Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY 

Pre-order Christoph’s new book now: https://amzn.to/3agXU9i

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What email trends are worth watching and - more importantly - worth implementing this year? 

Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

Find a related article from Ernie: https://lnkd.in/eg4iuQR

Connect with him on LinkedIn: https://lnkd.in/e-SPJJS 

Order Christoph’s new book now: https://amzn.to/3agXU9i

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Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist. Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live --- Send in a voice message: https://anchor.fm/ctrappe/message
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As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.  

Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe. 

From resource allocation to technology adoption; they'll arm you with expert advice to aid you in ...

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Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.   

Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt 

Tomorrow's panelists: 

  • Darrell Alfonso, AWS 
  • Amy Kelly, UserTesting
  • Mark Baker, Oracle 
  • Christa Elizabeth Norton, Capita
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    Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss:

  • What do we mean by "the process?"
  • How to trust in the process?  
  • And related topics.   
  • Check out Garrett's company: https://bytraject.com/ 

    Find more podcast episodes: authenticstorystelling.net/podcast  

    For the video version of this podcast: https://youtu.be/dyId09tZkgA

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    Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more.


    Check out her books here: https://amzn.to/3ppKZYI

    Dawn's website: https://dawndugle.com/

    Christoph's content performance book: https://amzn.to/38ezVrb

    Find more podcast episodes: authenticstorystelling.net/podcast 

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    February 15, 2021 20 min

    What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss.

    Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3

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    Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

    Find Matthew's book on the topic here: https://amzn.to/3qK49sM 

    Christoph's content performance book: https://amzn.to/38ezVrb

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    The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.   Check out the show here: https://lnkd.in/dJ6XsgR  More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h  Christoph&...
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    February 12, 2021 24 min

    At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo

    Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/

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    Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt."

    Get the book here: https://amzn.to/3qywZMr

    Read Christoph's content blog: http://authenticstorytelling.net

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    Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to/375cHmB

    Christoph's content blog: authenticstorytelling.net

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    Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic. 

  • What are some challenges business face? 
  • How to overcome them? 
  • How to be more successful with your content 
  • And more... 
  • Connect with Kris here: http://krishughes.com 

    Find more podcast episodes: https://lnkd.in/ePb7wUi 

    Christoph's content performance book: https://lnkd.in/e3d...

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    Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy. 

    Connect with Travis on Twitter: https://twitter.com/travisosterhaus 

    Find more podcast episodes: authenticstorystelling.net/podcast  

    Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf

    ...
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    David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.  

    Let's find out how to make your brand more lovable.   Connect with David on LinkedIn: https://lnkd.in/e6cwE8s 

    And on Twitter: https://twitter.com/dsmy  

    His website: davidyarde.com 

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    In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv

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    Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.  

    Find her book on the topic here: https://amzn.to/3oIbrwm 

    Christoph's content performance book: https://amzn.to/38ezVrb

    Find more podcast episodes: https://lnkd.in/ePb7wUi

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