The Business Storytelling Show

The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast. Over 385,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Episodes

August 10, 2022 27 min

Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.  

We discuss:

  • Why livestreaming works for brands
  • How to start livestreaming
  • Who should be the host?
  • And more...
  • Join us and learn more about Ross here: https://lnkd.in/gRNkrb97

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    Trent Anderson of Podchaser returns to the show to discuss analytics and insights. 

    We discuss: 

  • How important are listens
  • What impact can podcasting have on revenue?
  • Can your podcast be successful without a point of view?
  • And more...
  • Join us.   

    Learn more about Podchaser here: https://www.podchaser.com

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    Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic. 

    Join us and check out her website here:  https://lnkd.in/g2cAQwU5

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    Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.

    In this podcast and related article, I discuss:

  • What is social proof?
  • The types of social proof a company can use
  • Website testim...
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    Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.  

  • What is it? 
  • How can brands implement it? 
  • What makes for a good story in this format?
  • And more...  
  • Join us and connect with Angela here: https://www.angelamyerscreative.com/

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    Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy. 

  • How do we know what to say? 
  • What words should we use? 
  • And more...  
  • To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3

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    Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream.

    Learn more about him on his website: https://lnkd.in/gXGSYHCP

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    Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic.

    Join us and learn more about his company: https://oqqur.com/

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    Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility.  Join us to find out how to make sure your digital properties are accessible and why they should be.  

    Learn more about Stacey here: https://lnkd.in/gTSw8D_H

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    July 13, 2022 27 min

    Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO. 

    We cover: 

  • What is split testing in SEO? 
  • How do you do it? 
  • How common is this strategy? 
  • How to get started and more...  
  • Join us. 

    Learn more about Search Pilot here: https://lnkd.in/gykicFz

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    Angela Proffitt returns to the show to discuss texting as part of your business strategy. 

    We discuss: 

  • What is a texting strategy? 
  • How to implement it? 
  • How is it better or different from other outreach strategies?  
  • Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc

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    Content marketer Megan Horn joins me to discuss the topic.  

    We discuss:

  • How to pitch to B2B publications
  • How to tell good B2B stories
  • How often should you pitch?
  • Using editorial calendars
  • Paid vs. editorial 
  • How about other content types?
  • How to know where to pitch.
  • And more...
  • Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

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    Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs."

    Join us and grab a copy of his book here: https://lnkd.in/edCAZjDX

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    Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic. 

    Join us and check out her podcast here: https://lnkd.in/gEm-MJMv

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    Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.  

    Learn more about her and connect with her here: https://lnkd.in/dgTrUpBF

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    Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show.

    But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer

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    Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me.

    Today, for Episode 500, I want to talk about the comfort zone.

    You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say.

    But why doe...

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    Leonard J. Scheiner works with lawyers to drive leads. 

    In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers. 

    Join us. Learn more about Leonard's company: https://gogeekhaus.com/

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    Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.  

    Join us and check out his company here: https://admanity.com/

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    Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.  

    Connect with Laura here: https://lnkd.in/g-dnwkJJ

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