The Business Storytelling Show

The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings:


March 30, 2023 1 min

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content.

Join me.

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Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results.

Join us and learn more about the playbook here:

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You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content?

Join me on this bonus episode and learn more here:

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Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us.

Learn more about her company here:

Don't miss these episodes:

Why branding still matters and what that even means

Are you doing audio branding correctly?

Why branding is important to drive leads (feat. Lori Cohen)

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This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes.

Read more about AI content creation here:

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Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts.

Join us and connect with Jeanne here:

Don't miss these episodes:

What makes a good email subject line anyway?

What’s good copy in your email marketing?

How to use cold email to book meetings - a chat with Alex Berman

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A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them?

Here's a quick overview on site icons and to learn more read this article:

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Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove that what they are saying is true? Let's find out.  

Grab a copy of Melanie's book here:

Don't miss these episodes:

How to trust your intuition

How to involve executives in your content strategy

Making your social proof trustworthy

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I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video source.

Record podcasts or livestream them:

Order a tripod mount:

Video of this bonus episode:

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Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive.

Join us and grab Melissa's book on the topic here:

Learn more about the institute here:

Don‘t miss these previous episodes:

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March 5, 2023 35 sec

Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.

You can listen to the entire episode here:

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Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be better leaders.

Join us and grab a copy of her book here:

Don‘t miss these previous episodes:

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A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas.

Learn even more here:

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Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness."

Join us and grab a copy here:

Don‘t miss these previous episodes:

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Michael Andrews, content strategy evangelist at joins me to discuss the topic.  

Join us and connect with him here:

Don‘t miss these previous episodes:

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Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss:

What is cognitive load?
Why content marketers need to understand it
How does content positively or negatively affect cognitive load?
And more...

Join us.

Connect with Neil:
Listen to his podcast here:

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In this episode, I discuss a top tip on how you can become a better conversationalist.

Read the book mentioned in this short episode:

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Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to monetize them.

Join us and grab a copy of Kim's book here:

Don‘t miss these previous episodes:

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Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even a master’s degree.

Looking at all marketing roles currently listed on LinkedIn, 40-some percent list a degree as a requirement. What the degree is in can vary. Some openings ask for a degree in marketing, business, journalism, or otherwise related. In other words: They want you to have ...

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