CHURN FM
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
Episodes
Today on the show we have James Hawkins, CEO and co-founder of PostHog.
In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.
We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their pro...
Today on the show we have Baird Hall, the co-founder of Churnkey.
In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies.
We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and the role of dynamic, personalized cancellation flows.
We wrapped up by exploring Churnkey&...
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper.
In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement.
We discussed how these elements play a crucial role in driving customer success and improving retention, along with practical ...
Today on the show we have Joe Leech, a Coach to CEOs with 18 years of tech experience, working with over 30 startups and FTSE100 giants.
In this episode, Joe shares his insights on retaining top talent and preventing team churn.
We discussed the common mistakes leaders make in micromanagement and hiring and we wrapped up by exploring effective onboarding strategies for new leaders.
Mentioned Resources
Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".
In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.
We then discussed understanding customer value, overcoming internal biases, and the importance of iterati...
Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.
In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.
We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch thei...
Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention...
Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.
In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.
We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.
We wrapped up by exploring practical examples from Gonto's...
Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture.
In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO.
We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable technology, and how these innovations fit into future growth strategies for mobile.
We wra...
Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.
In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.
We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional co...
Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.
In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs.
We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.
We wrapped up by discussing how these strategies are applied in...
Today on the show we have Heather Brown, the VP of Global Commercial Sales and Customer Success at PagerDuty.
In this episode, Heather shares her extensive experience in bridging the gap between product development and customer success to enhance company performance and customer value.
We dive into the innovative strategies PagerDuty employs to ensure these two critical areas are not just aligned but also collab...
Today on the show, we have Natalie Onions, the Vice President of Customer Experience at Customer.io.
In this episode, Natalie shares her in-depth insights into the crucial role of customer champions in driving customer success and what happens when these key individuals leave the company.
We delve into the strategies that Customer.io employs to mitigate the risks associated with customer champion turnover and we wrapped up...
Today on the show we have Austin Yang, the Lead Product Manager of Softr.
In this episode, Austin shares his experiences in the no-code space, particularly the unique challenges and opportunities it presents for product management.
We then discussed the impact of horizontal products that serve multiple industries, and we wrapped up by discussing how Softr is navigating product development and user needs in this diverse land...
Today on the show we have Rob Kaminski and Anthony Pierri, the partners of Fletch PMM.
In this episode, Rob and Anthony share their journey in establishing Fletch PMM, a specialized firm helping early-stage B2B SaaS startups refine their website homepages. They delve into the pivotal role of a company’s homepage in positioning and messaging, crucial for attracting and retaining customers.
We then discussed the common pitfalls startup...
Today on the show we have Céline Daley, the VP of Customer at DeepL.
In this episode, Céline shares her unique insights into embracing a generalist mindset and the role of flexibility in navigating tech careers. With a background that spans from marketing to customer success, and from startups to global companies, Céline's journey showcases the power of adaptability and learning in driving career growth.
We then discus...
Today on the show we have Mehdi Boudoukhane, the CEO & co-founder of Cycle.
In this episode, Mehdi shares his transformative journey from a data scientist in Johannesburg to launching Cycle, a company that seamlessly connects customer feedback with product development to close the feedback loop and enhance retention.
We then delved into how Cycle leverages feedback not just for product prioritization but as a tool to spread empat...
Today on the show we have Lizzy Rosen, the VP of Customer Success at Vendr.
In this episode, Lizzy shares her extensive experience in shaping the future of SaaS buying and how Vendr is revolutionizing the sales process to make it more efficient and transparent. We delve into the heart of objection handling, discussing how strategic approaches can significantly reduce customer churn and enhance retention rates in the competitive SaaS...
Today on the show we have Adam Robinson, the CEO and Co-Founder of Retention.com.
In this episode, Adam shares his incredible journey of scaling Retention.com from zero to $20 million in ARR in just three and a half years, all without external funding.
We delve into the pivotal moments and strategies that propelled the company's rapid expansion, and Adam opens up about the challenges of navigating growth at such a fast...
Today on the show we have Mohannad Ali, CEO of Hotjar.
In this episode, Mohannad shares his journey from VP of Engineering at HelloFresh to leading Hotjar.
We dive into the nuances of B2B vs. B2C churn and retention strategies, drawing on his unique experience across both sectors. The conversation highlights the importance of understanding early vs. late churn and tailoring go-to-market strategies accordingly.
Mo...
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