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March 27, 2025 46 mins

Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.

In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment.

We also dive into AI’s evolving role in video creation and editing, the importance of onboarding for retention, and why success isn’t always about massive numbers but rather delivering value at the right moment.

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Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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