S2 EP13 Disrupting industries and building a DTC brand with SMOL'S PAULA QUAZI

We interview Paula Quazi, the co-founder of disruptive, eco-friendly laundry brand Smol. Paula is hugely impressive but equally humble and the conversation was a pleasure; she shares what she learnt from 20 years at Unilever, leaving them as Vice President of Marketing in Europe to go freelance and more recently, launching Smol. Smol are shaking up the laundry detergent industry; an industry that’s pretty stale and is in desperate need for a brand to give it a refresh. Smol operate a direct to consumer, subscription model (no more running out or lugging huge cases of laundry powder home with you), in sustainable packaging with less waste. Tune in to hear more about building and scaling a direct to consumer brand, how to transition from corporate to startup life and more about the Smol journey! https://smolproducts.com/ https://www.instagram.com/smolproducts/ www.bybi.com CBI15 for 15% off www.cleanbeautyinsiders.com