Caroline Evans and Alan Walker discuss how some of the techniques used in consumer marketing can be equally successful in recruitment marketing – and why those two things are so similar.
In this interview, we learnt:-
How the techniques used in non-recruitment B2C marketing can be used in recruitment marketing
Personas – what they are, and how they are used to inform a B2C marketing strategy
How personas can be used in recruitment marketing
How to start building out personas, and techniques used to define them
The number of digital touch-points it takes to convert a customer, and how retargeting is an essential part of a marketing strategy
The challenges around attributing the source of leads, and the relationships between channels
How “offline” (i.e. non-traditional digital) can be an effective addition to digital marketing channels
The importance of tracking every stage of the customer journey
Automation, and how it complements the art of marketing
How personalisation is key to brand differentiation
Measuring the success of marketing in a B2C environment, and KPI’s that can be used
Building brand awareness, its importance, and checking whether people understand it
For the video of this interview, check out:-
https://academy.clickiq.co.uk/caroline-evans-on-what-recruiters-can-learn-from-marketing/
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