In this episode, Alan Walker speaks with Phil Catcheside about the candidate market segmentation project he is leading at Network Rail
They talked about...
- Who Phil is, and what it is he does
- What market segmentation is, why it's important and the decisions it can drive
- Why this project is so relevant for an organisation like Network Rail
- How he has managed the project
- Executive buy-in
- What external support he brought in
- Some interesting finding so far, and how they challenged perceptions
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