Tom Baker on Managing your Employer Brand

Tom Baker and Alan Walker talk about where an organisation should start with their employer brand strategy.

How to bring it to life; which colleagues to partner with; measuring the effectiveness of your employer brand strategy – and the importance of purpose.

In this interview with Tom, we learnt:-

Where an organisation needs to start with their employer brand strategy

The role of the employee value proposition (EVP) in employer brand

How an organisation defines their EVP

The importance of tailoring your EVP, for particular talent segments

How to activate your employer brand and the channels to use

Why perfection isn’t necessary from day one and your brand can be built on

Which colleagues recruitment teams need to collaborate with, to ensure the success of their employer brand

What organisations can do about the stuff that is hard to control (Glassdoor etc)

How organisations can turn their employees into advocates

The basic requirements of a career site, and how to deal with a legacy applicant tracking system

Which measures should a recruitment team put in place to measure the effectiveness of their employer brand

Using ChatBots as a tool to convert potential candidates into applicants

How corporate brand links to employer brand

The importance of purpose in employer branding

For the video of this interview, check out:- 

https://academy.clickiq.co.uk/tom-baker-on-managing-your-employer-brand/