Tom Baker and Alan Walker talk about where an organisation should start with their employer brand strategy.
How to bring it to life; which colleagues to partner with; measuring the effectiveness of your employer brand strategy – and the importance of purpose.
In this interview with Tom, we learnt:-
Where an organisation needs to start with their employer brand strategy
The role of the employee value proposition (EVP) in employer brand
How an organisation defines their EVP
The importance of tailoring your EVP, for particular talent segments
How to activate your employer brand and the channels to use
Why perfection isn’t necessary from day one and your brand can be built on
Which colleagues recruitment teams need to collaborate with, to ensure the success of their employer brand
What organisations can do about the stuff that is hard to control (Glassdoor etc)
How organisations can turn their employees into advocates
The basic requirements of a career site, and how to deal with a legacy applicant tracking system
Which measures should a recruitment team put in place to measure the effectiveness of their employer brand
Using ChatBots as a tool to convert potential candidates into applicants
How corporate brand links to employer brand
The importance of purpose in employer branding
For the video of this interview, check out:-
https://academy.clickiq.co.uk/tom-baker-on-managing-your-employer-brand/
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