Clienting
Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
Episodes
Kay Van Wey is a board-certified personal injury trial lawy...
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.
Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.
Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years
We talk about Mo's Podcast process, t...
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. She writes about ethics at CaliforniaStateBarDefense.com and AttorneyatWork.com. Megan is a mother...
Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading.
This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money.
We talk about creating a flywheel - th...
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
Mr. Gerben represents a wide range of clients, ranging from small start-up businesses to large multinational corporations. Since beginning his practice, Mr. Gerben has represented clients in over 4,...
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode.
- Voice Search - any updates here?
- Influencer marketing - Lawyers as Influencers https://www.instagram.com/iamcaez/
- https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/
- https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/
Who are Ryan McKeen and Hailey Rice?
- Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest growing law firms in the United States. Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". He speaks around the country helping lawyers build practices that transform the way law is practiced.
- Hailey Rice is...
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
In our last episode, we focused on how speaking engagements can build up your referral network and boost your online presence through links, videos, and more. Today...
Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey.
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, and social media coaching and consulting for lawyers and law firms. A...
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way.
Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law). The firm serves clients in the Chicagoland area. He has a passi...
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report.
We covered these sections:
- Referrals:
- In 2019's report, 59% of clients sought a referral from someone they know or have been in contact with, but 57% searched on their own through some other means—and 16% did both. Compared ...
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock
What is it like to be an in-house marketer at a law firm?
How does the law firm get clients?
How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario?
Advice for people hiring an in-house marketer?
- Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the c...
- Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on the practice, Travis can be seen in endless pursuit of his and Anna’s two young sons – Ha...
Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!
When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.
Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.
- Unbounce - landing pages
- Optimizely for landing page testing
- Keyword research tools
On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences.
Outreach
- The first rule of journalist outreach- you have to have a story!
- When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story, give it to them.
- Journalists are people too- they want to know that you have more to offer than "I'm a lawyer...
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.
Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.
What is Ben doing for his marketing?
- Multiple offices; Ben has 3 offices and considers how his local search will be affected...
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn.
When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and p...
Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.
Download our Link-Building Whitepaper!
"meh, links" - The Origin Story
It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.
Challenge: If you have pages that are ranking without links, send them our w...
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