Building and Leveraging Your Authentic Personal Brand w/ Josh Halpern | CEO, Big Chicken

Is your personal brand helping or hurting your restaurant's growth? In this candid conversation, Kyle sits down with Josh Halpern, the driving force behind Big Chicken, to explore the powerful intersection of personal branding and franchise success. From navigating the influence of celebrity partner Shaquille O'Neal to making tough decisions about franchisee selection, Josh shares unfiltered insights on building an authentic leadership presence that resonates with partners, customers, and communities. Whether you're a single-unit operator or managing multiple concepts, this episode reveals why your personal brand might be the most undervalued asset in your restaurant portfolio.

Key Conversations:

• How authenticity in leadership creates accountability throughout an organization
• The delicate balance of managing your personal brand alongside your restaurant brand
• Why shared values trump experience in franchisee selection
• How Shaquille O'Neal's personal brand influences Big Chicken's business decisions
• The critical role community connection plays in sustainable franchise growth

💡 Actionable Takeaways:

• Practical approaches to developing an authentic leadership presence
• Common personal branding pitfalls that restaurant leaders should avoid
• Strategic real estate considerations that align with your brand values
• How to leverage your personal presence to strengthen business relationships
• Techniques for maintaining open communication across multi-unit operations

🎯 Who This Episode Is For:

• Restaurant owners looking to strengthen their leadership presence
• Franchise operators navigating growth challenges
• Multi-unit leaders building systems for communication and accountability
• Independent restaurateurs considering franchise opportunities
• Anyone interested in the human side of restaurant business success

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Thanks,

Kyle