The Nine-Figure Exit: Lessons from Freddy’s Frozen Custard & Mokas Coffee & Eatery

In this episode, Kyle interviews Scott Redler, co-founder of Freddy's Frozen Custard and Steakburgers, who shares his journey in the restaurant industry, the growth of Freddy's, and his new venture, Mokas Coffee. Scott discusses the importance of franchisee success, data-driven decision-making, and the critical role of real estate in restaurant success. He emphasizes the need for transparency in franchising and the significance of maintaining brand consistency across locations. The conversation also touches on the qualities to look for in franchisees and the lessons learned from Freddy's that are being applied to Mokas Coffee & Eatery.

Chapters

00:00 Introduction to Scott Redler and Freddy's Journey

02:45 Transitioning to Mokas Coffee

05:38 The Importance of Food Quality in Franchising

08:18 Franchisee Selection: Finding the Right Partners

11:07 Data-Driven Decisions in Restaurant Management

13:48 Building a Strong Franchise Culture

16:52 Conclusion and Key Takeaways

19:28 Market Selection and Data Analysis

21:05 Innovations in Food Preparation

22:05 Building a Franchise Blueprint

23:07 The Power of Consistency

25:16 Quickfire Insights on Leadership and Metrics

27:57 Real Estate Philosophy and Growth Strategies

Interested in learning more about becoming a Mokas franchisee? - check them out here:

https://mokasfranchise.com/

🔎 Need Another Opinion Before You Commit?

✅ Lease Review – Send me your draft lease, and I’ll use AI + expert insight to highlight what’s worth pushing back on.

👉 Click here to request your Lease Review:

https://stan.store/KyleInserra/p/lease-review

✅ LOI Review – Got a location in mind? I’ll evaluate the deal terms, location viability, and broader market risk—before you commit.

👉 Click here to get your LOI Review

https://stan.store/KyleInserra/p/presigning-site-loilease-review

🧾 What You’ll Get:

• ​AI-powered lease red flag summary
• ​Plain-English breakdown of financial terms (escalation clauses, exclusivity, rent and of course escalations)
• ​Video with context on whether the deal is viable
• ​24–48 hour turnaround

📩 Prefer email? Send your lease to [e-mail]

📲 Let’s Connect

• ​Instagram: @kyleinserra
• ​LinkedIn: Kyle Inserra
• ​Website: www.10rep.co

___________________________________________________________

Kyle Inserra is a 15-year restaurant industry veteran and the founder of 10Rep, an outsourced real estate service for restaurants across the country. He specializes in the strategic growth and development of emerging restaurant brands, bringing a unique insider’s perspective shaped by years of hands-on operational experience. His deep industry knowledge allows him to understand and adapt to the evolving needs of his clients. Kyle’s areas of expertise include market insight and trend analysis, strategic site acquisition, advanced lease negotiation, comprehensive property assessment, tenant acquisition and retention strategies, and financial forecasting.

In addition to his advisory work, Kyle is a sought-after keynote speaker on topics including restaurant site selection, restaurant consulting, content creation, and personal branding. He has been featured in Commercial Observer, Entrepreneur, The New York Times, ICSC, and the CREi Summit. Kyle also works as a commercial real estate broker, focusing on landlord and tenant representation in the New York metropolitan market.