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May 27, 2025 21 mins

On this episode of Coffee with a Journalist, we sit down with Gabriella Ulloa, a freelance journalist whose work has graced the pages of Architectural Digest, New York Magazine, The New York Times, and Refinery29, among others. Gabriella opens up about her evolving approach to managing a bustling inbox, how she stays (mostly) organized with her colorful system of labels, and the challenges—and perks—of juggling multiple roles, including hosting her own YouTube show. She shares what kind of pitches catch her eye, especially when it comes to home design, cultural stories, and topics that move the needle in the Latino community. Plus, you’ll hear her candid thoughts on relationship-building with publicists, what makes a pitch stand out (or flop), and her passion for exploring the human stories behind the headlines. If you want the inside scoop on pitching to freelancers and keeping up in today’s fast-paced media landscape, this is one conversation you won’t want to miss!

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