#389 - The Future of Sales is “Organic” Outreach

In this episode, Jeremy and Jack dive into the evolving world of sales outreach, discussing how the traditional approach of cold emailing and templates may be shifting toward more organic, conversational strategies. They explore the concept of using a two-part campaign to warm up prospects and how starting with a casual conversation can lead to meaningful business interactions.

 

Key Points:

• The concept of a two-part sales campaign
• A real-life example of a company using a "messenger" to start casual conversations before transitioning to sales.
• The importance of warming up prospects before pitching, as opposed to direct sales messaging.
• How AI and tools may influence outreach strategies in 2025, focusing on more natural, less templated interactions.
• The future of outreach: Moving away from volume-driven strategies and toward more personalized, slower-paced campaigns.
• The psychology of outreach and the idea of “pivoting” from a casual to a business conversation on different channels.
• The potential death of traditional sales templates as personalization and conversational marketing take center stage.

The episode wraps up with predictions for the future of outreach, suggesting that in the near future, personalized, organic conversations will play a larger role in sales strategies. The death of the template and the rise of AI-powered outreach are expected to reshape the industry.

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com/