Jon Reyes - How Can A Great Copywriter Help You Scale A Business From The Ground Up? - CSP S02E96

Did you know there are people with a specific skill set who can jumpstart your business? Copywriters like Jon Reyes and Jason Kanigan have the knowledge and experience to grow your business fast. Jon Reyes has been a copywriter for many years and worked for some of the top personal development names. With fellow copywriter and Cold Star Project host Jason Kanigan, Jon discusses: * working with the major factor of Compliance in copy, and how to scale with compliance as a limiter on what you can say * the power of using revealing flaws and shortcomings in copy, the use of repulsive copy and story telling to attract the best audiences and push away those who are not a fit, and how superiority creates skepticism--and how to fight that * Conversion Rate Optimization, and how CRO can work on two levels--technical, like button colors, versus business building CRO, such as brand voice * structuring copywriting deals today, compared with 5-10 years ago * why a business owner is better off hiring an experienced copywriter rather than an inexperienced hotshot who promises the world USEFUL LINKS: Jon's website: https://www.jonreyes.net/ Email Jon at: [e-mail] OpEx Society: https://www.opexsociety.org America's Future Series: https://www.americas-fs.org/ Talk to Cold Star: https://coldstartech.com/talktous