Guest: Andy DeVito, The Ohio State University Director, Creative Services & Branding
Hosted by: Trip Durham, 2D Consulting, LLC
A Buckeye through and through, Andy DeVito has dedicated nearly 20 years to Ohio State University’s athletics department, shaping the visual identity of one of the most iconic brands in college sports. As the director of creative services & branding, Andy has played a major role in the massive transformations in the digital landscape of college athletics.
In this episode, we dive into Andy’s journey from a wide-eyed freshman in 2001 to a key creative force behind the Buckeyes' national championship campaigns. As he discusses the evolving role of digital media, DeVito shares insights on how to build an elite creative team, designing championship logos, fostering collaboration across departments, and how Ohio State stays ahead in branding, recruiting, and fan engagement.
This conversation with host Trip Durham includes DeVito’s thoughts on:
- The evolution of college athletics branding and digital creative strategy
- Steps on what to look for in hiring, developing and leading top to create a high-performance creative team
- How branding and storytelling at OSU impact a program’s success and fan engagement
- Behind the scenes of OSU’s College Football Playoffs’ National Championship run, as DeVito discusses the strategy and execution of content creation for the Buckeyes
- DeVito’s approach to navigating transitions in athletic administration when leadership changes
- Why collaboration and working closely with licensing, marketing, and communications is critical in college athletics
- What’s next for branding, content, and digital strategy in college sports.
Join us to hear more on the power of storytelling, the future of branding in college athletics, and—just for fun— learning more about DeVito with his take on 90s basketball icons and his favorite Friends character.
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