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July 23, 2025 46 mins

You don’t need to be told this: San Diego Comic-Con International is a comic convention unlike any other in the world. As yearly attendees, it’s our favorite time of the year at our favorite place on the planet, but what does such a colossal gathering of geekdoms truly mean for a publisher, and how can a company raise its voice above a million other competing screams? We presented these questions to Oni Press Publisher and President Hunter Gorinson, as well as Editor-in-Chief Sierra Hahn. Somehow, they’re madly in love with SDCC, and we’re eager to share with you the Oni Press 2025 Comic-Con battle plan. From their words, you can form your path to conquering Comic-Con.

This year marks the third anniversary of Hunter Gorinson and Sierra Hahn’s time at Oni Press. You’ve undoubtedly noticed, they’ve been extremely productive. Beyond recent partnerships with EC and the NacelleVerse, they’ve recently announced dealings with Elijah Wood, Daniel Noah, and Josh C. Waller’s SpectreVision. High Strangeness is a five-part experiment in sequential storytelling, featuring firsthand accounts of real paranormal encounters, guided by creators such as Chris Condon, Christopher Cantwell, Christian Ward, Dave Chisholm, Zac Thompson, and Cecil Castellucci. Say no more, we’re in.

We also discuss the recently announced Crownsville from Rodney Barnes and Elia Bonetti. This supernatural twist on true-life horror is precisely what you want from the co-creator of Killadelphia, and it’s guaranteed to stir profound emotions in any contemporary reader. Hunter Gorinson and Sierra Hahn are very excited for folks to discover what Barnes and Bonetti are brewing with this one.

Most importantly, our conversation puts you on the showfloor at San Diego Comic-Con as a publisher. The stakes are as high as the excitement that runs down every aisle. Whether you want to attend SDCC as a guest or a creator, our chat with Gorinson and Hahn will get you strategizing your own Comic-Con mission statement.

Make sure you’re following Oni Press on their Website, Blue Sky, and Instagram.

Our SDCC Coverage:

This Week's Sponsors

We're sponsored by 2000 AD, the greatest comic you're not reading! Within its pages is a whole universe of characters, from Judge Dredd and Strontium Dog to Rogue Trooper, Shakara, Halo Jones, and the poor sods slogging across the Cursed Earth in The Helltrekkers. Get a print subscription at your door every week - and the first issue is free! Or subscribe digitally, get free back issues, and download DRM-free copies of each issue for just $9 a month. That's 128 pages of incredible monthly comics for less than $10.

This July, IDW Publishing's Eisner-nominated cozy horror hit series returns in Beneath the Trees Where Nobody Sees: Rite of Spring #1. Superstar Cartoonist Patrick Horvath's delightfully twisted tale about an anthropomorphic serial killer bear is returning to comic shops for a new story that is guaranteed to shock readers. Return to the seemingly idealistic suburban town of Woodbrook as Samantha,

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