Kickstarter: What's Working and What's Not

This week, we're sharing the real numbers from Brad Guigar's recent Kickstarter. The show is brought to you by Hogan's Alley! Enter the code COMICLAB10 at checkout to receive 10% off any purchase from their store — the current issue, back issues, a subscription, digital editions, "The Complete Betty Brown" book collection, whatever you see there that catches your eye!

Summary

In this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss Brad's recent Kickstarter campaign, where he shares insights on his strategy, the challenges of international shipping, and the importance of referral tags and updates to backers. They also discuss the effectiveness of livestreaming the final hour of a campaign and the benefits of late pledges. The episode emphasizes the significance of maintaining communication with past backers and the value of having a strong online presence for creators.

Takeaways

• International shipping challenges influenced Brad's Kickstarter strategy.
• Referral tags in Kickstarter help track the effectiveness of outreach efforts.
• Updates to previous backers can significantly boost Kickstarter pledges.
• Live streaming the last hour of a Kickstarter campaign can engage backers.
• Late pledges can add significant funds after a campaign ends.
• Using a website effectively can drive traffic to Kickstarter campaigns.
• Regular communication with past backers is crucial for future campaigns.

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.