What's the Best Platform for Audience Building?

Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram, and Facebook — have been failing creators for years now. Brad and Dave share actionable advice to help you navigate it all.

Today's Show

• What's the best platform for audience building?
• How to launch a comic in 2026
• How important is "local"?

Huion

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Takeaways

• Psychographics can create connections beyond demographics.
• Comics can resonate with audiences from different backgrounds.
• Humor-based storytelling appeals to a wide range of people.
• Unexpected fan interactions can reveal common interests.
• Shared love for specific genres can unite diverse individuals.
• The beauty of human connection lies in shared experiences.
• Comics can transcend geographical and demographic barriers.
• Character-based narratives foster deeper audience engagement.
• Understanding audience psychographics enhances storytelling.
• Diversity in readership enriches the comic experience.

 

 

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.