Commerce Tomorrow
Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.
Episodes
December 22, 2024 • 56 mins
It's the end of the year, and the end of an era. In this special episode of the Commerce Tomorrow podcast, Kelly and Dirk reflect on the transformative changes in commerce and at commercetools throughout 2024. They share their favorite moments, discuss industry highlights, and provide a sneak peek into what’s next for the commerce world in 2025. Tune in for insights, laughs, and a heartfelt farewell to this chapter of the podcast.
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October 21, 2024 • 21 mins
Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 2024 Compilations announcement, the impact these features drive, as well as what’s ahead...
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September 24, 2024 • 28 mins
Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners they work with. Evan recounts a key moment when instead of moving an existing audience...
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August 15, 2024 • 31 mins
From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slowing down. For our valued listeners, we’ll discuss best practices for a digital comme...
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June 12, 2024 • 48 mins
Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce, retail shopping and consumer behavior.
01:10: Anecdotes from the road
02:38: Revi...
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May 29, 2024 • 33 mins
Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over the years, opinionated vs. unopinionated, the many ways we at commercetools are making ...
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May 8, 2024 • 44 mins
Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Master B2B.
https://www.paradigmb2b.com/
https://www.linkedin.com/in/andyhoar/
https://w...
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April 16, 2024 • 22 mins
Recorded live and in-person from commercetools’ Elevate - The Global Commerce Summit in Miami Beach, FL, we welcome Paul Hornby, Director of Digital Commerce Experience at The Very Group which boasts a heritage dating back to the late 1800s. Paul speaks of his journey towards composable commerce.
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March 4, 2024 • 39 mins
Step inside commercetools with Dirk and Kelly as they sit down with commercetools’ own CFO, Dan Murphy. This is an enlightening discussion around company efficiencies, key metrics to judge the health of a SaaS business, and what metrics to look for at various stages of company growth. Are your customers renewing? What does it cost to acquire a customer? Are the company goals aligned with its employees? How efficient is the sales or...
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January 18, 2024 • 38 mins
From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more.
00:35 Welcome to NRF 2024, MACH H...
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December 22, 2023 • 63 mins
That’s a wrap for 2023! In this jam packed episode, Dirk & Kelly discuss their recent trips, recap Black Friday / Cyber Monday, AI innovations at commercetools and across the industry, the changing competitive landscape, the economy and its impact to the tech ecosystem, when someone is going to do a PE roll-up of MACH Alliance ISV members, strategic initiatives for 2024, and upcoming conferences.
00:00:53: Where in the world is Di...
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November 24, 2023 • 31 mins
Hosts Dirk Hoerig and Kelly Goetsch welcome Maia Benson, Managing Director of Forum Ventures. The discussion traces Maia's e-commerce and logistics journey, spotlighting her pivotal role at Shopify and the challenges of building the self-embedded shipping network. They cover the Flexport acquisition, challenges in fulfillment systems, and the industry's dynamic nature amid Gen AI impacts. Maia also leads us through funding landscap...
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November 13, 2023 • 26 mins
Greg Alvo, Founder/CEO of Ordergroove on Subscriptions by Commerce Tomorrow
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October 1, 2023 • 42 mins
In this episode, Kelly Goetsch and Dirk Hoerig speak with Phillip Jackson and Brian Lange, founders of the media company, Future Commerce. Tune is as this roundtable provides cultural insight on the future of commerce. Is commerce simply technology that we adopt or is the future of commerce a bigger, more abstract idea - and, what does human nature and culture have to do with it? Additionally, we’ll get Phillip and Brian’s hot take...
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August 24, 2023 • 31 mins
Mu Ventures runs a $10m fund focused on seed and pre-seed rounds. In this episode, we discuss the role of venture capital(VC) in tech, key terms in the VC space, the value VC offers to startups and to end-consumers, and the mechanics of how fundraises work. We also get Mu's investment thesis, Gary's outlook on the fundraising market, and what Gary looks for when evaluating CEOs for his portfolio companies.
00:55: Personal backgroun...
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August 2, 2023 • 38 mins
Tercera is the leading growth private equity firm in the composable space, providing growth capital to systems integrators (including Orium). Think of Tercera as a VC but exclusively for growing SIs. In this episode, Bill and Michelle explain what they look for when making investments in SIs, how investment banking differs from private equity, consolidation within the SI ecosystem and more. Jason provides great context on the role ...
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July 24, 2023 • 40 mins
In this episode, Kelly and Dirk go deep on everyone's new favorite topic - AI. They discuss why this moment in AI is fundamentally different than what we've seen in the past, explain the underlying technology that powers AI, discuss whether AI is actually "self-aware" (and what that means), where we are in the tech adoption hype cycle, how we at commercetools are looking at AI, how AI impacts the products we offer at commercetools,...
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By popular demand - Dirk and Kelly are back with another 1:1 episode! As they wrap a commercetools-offsite, they talk about the overall economy, what's happening with other commerce vendors, deep dive on the recent Shopify news, recap Shoptalk and look forward to MACH TWO, recap Algolia's news, discuss the future of AI + commerce, and provide some commercetools updates.
1:14: commercetools off-site recap
9:30: MACH / composable ad...
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April 23, 2023 • 38 mins
What drives a teenager to build a commerce platform? While many software vendors went bankrupt at the time of the dotcom bubble burst, brothers Sebastian and Stefan Hamann built Shopware and have gone to on to thrive in a very competitive market. From early beginnings to a hundred million in funding, the importance of remembering the shopper ALWAYS, to what it’s like to work with his brother for over 20 years, Sebastian discusses i...
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March 13, 2023 • 62 mins
In this episode, Kelly Goetsch speaks with Darrell Rosenstein of the Rosenstein Group. Learn from one of the first ever LinkedIn users who literally went from index cards - yes index cards - to founding the Rosenstein Group, a leader in martech-related executive search. This episode features an overview of how the executive staffing industry works, how to stand out in this hiring market, how to prevent your top employees from being...
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