October 31, 2024 • 38 mins
What happens when a trailblazing fitness coach takes a leap into the worlds of podcasting and real estate? Meet Tabatha Thorell, a powerhouse from Nebraska, who shares her inspiring journey from fitness to property investment and beyond. Her initial solo podcasting endeavour in 2018 was a learning curve, but she reignited her passion and launched "What Went Wrong" in January 2023, this time with a professional team backing her up. Tabitha is on a mission to inspire by sharing stories of perseverance and resilience, aiming to speak on 100 stages this year. Her dedication to spreading hope is evident as she navigates the podcasting realm with authenticity and determination.
Storytelling is the heart of our conversation, where Tabatha emphasizes the transformative power of personal and emotional narratives in effective communication. The abundance of tips and tricks out there often falls short, but real stories create genuine connections and turn vulnerability into strength. By encouraging guests to share significant life moments, Tabatha crafts a podcast experience that resonates deeply with listeners, offering lessons wrapped in relatable tales. This approach not only captivates audiences but also fosters a meaningful and impactful bond between the storyteller and the listener.
Connect with Tabatha:
Website
https://tabthorell.com/
Listen to the podcast
https://podcasts.apple.com/us/podcast/what-went-wrong-the-untold-stories-of-bouncing-back/id1721047249
Social Media
Facebook
https://www.facebook.com/profile.php?id=61552574051672
LinkedIn
https://www.linkedin.com/in/tabatha-thorell-008a9b6a/
Instagram
https://www.instagram.com/tabthorell/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl Richards (00:04):
Welcome to Communication Connection
Community the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episodeand our guest today is Tabatha
Thorell.
A native of rural Nebraska,she's a devoted wife and mother
to five girls, with a careerspanning 16 years.
(00:46):
She began as a fitness coach,earning a reputation for
motivation and persistence.
Alongside her high schoolsweetheart, Tabatha has been a
successful real estate investorfor nearly two decades.
Beyond fitness coaching,Tabatha is a best-selling
co-author, speaker, life andbusiness coach.
She's also a podcaster.
We'll find out more about thepodcast in just a moment.
(01:06):
Her diverse skillset andpassion for helping others
achieve their dreams have madeher a sought after mentor.
Tabatha's podcast What WentWrong is where she shares
inspiring stories and insightsand adds another dimension to
her impactful presence.
TabTtha, welcome to the podcast.
Tabatha Thorell (01:23):
Oh, thank you so much, Carl, for having me.
I'm excited to be here.
Carl Richards (01:26):
It's always a pleasure talking to a fellow
podcaster who's been in thetrenches a little bit, has some
shows and you've also guested.
We didn't mention this in thebio.
You've guested so far.
This is being recorded in Juneof 2023.
At this point, you've guestedon 53 shows already, right?
Tabatha Thorell (01:42):
Yep, I think this might be 54.
I'd have to go back and look Acouple shows.
I did dual episodes so I justcounted that as like an extra
one.
But we'll say at least 50, over50 for sure.
June and by the end of thismonth I think it'll be closer to
60.
Carl Richards (01:59):
All right, and also your own podcast, which you
launched in January of thisyear, has how many episodes
already 25.
Tabatha Thorell (02:06):
And I think I've recorded close to 30
because I did four interviewsyesterday.
Carl Richards (02:11):
Phenomenal Congratulations.
And, by the way, I wasn't therewhen you launched.
Welcome to the podcasting space.
It's great to have you here.
We're just one big happy family, basically.
Tabatha Thorell (02:20):
Yeah, it's fun, I love it.
Carl Richards (02:26):
I enjoy it a lot.
What brought you specificallyto the podcast space of all the
media that you could promoteyour message on?
Why did you start to embracepodcasting?
Tabatha Thorell (02:31):
Well, in 2018, I started a podcast when I
launched my first fitnessbusiness, and because I've been
in the fitness industry for 16years but I was always working
for somebody else.
And so in 2018, I was like,okay, I got to do this.
So I launched one, because theysay to launch a podcast, but I
tried to do it all myself and atthe time, I had three kids and
I didn't know what I was doing.
(02:51):
I knew I had a message, but,you know, trying to do it
yourself, there was just toomany irons in the fire.
So I think I did like I don'tknow, six or seven episodes and
then didn't do it.
But I kept thinking like, man,this is so good.
And people kept telling me youhave a voice for podcasting, you
know, and I was like, is that away of saying that my face is
ugly?
I don't know, but it's like youhave the voice but not the face
(03:13):
.
I don't know, and I alwayswanted to do like more YouTube
videos and stuff.
But, honestly, for the momslistening out there or the dads,
it's like you're being pulledall different directions and we
all know there's so manydifferent platforms.
And finally, one of my friendssaid you're building all these
connections with these peoplewho are very successful.
You need to have a place toinvite them to come and be a
(03:33):
guest.
And he's hinting like you needa podcast.
I'm like I just I can't do itall.
And he said I had a friend.
He's like I have a friend whoputs them together.
You just do the episode.
He does everything else and I'mlike, well, that I can do so.
As long as the price point wasokay.
I was like let me work withthis guy and he's amazing.
If you guys want hisinformation, reach out because
he is awesome.
(03:54):
He's the one who helped me withthe title and we collaborated
with everything.
But it was just nice to havesomebody who'd been in the space
to be like you know, this isgonna work, going to work, or
this isn't going to work, or youknow, it's like we've been
doing this six months and, ofcourse, I'm a very results
driven person.
So I'm like why aren't we attop of the charts and why are we
getting more downloads?
And you know all the things.
And he's like it's OK.
(04:14):
And I always liked hearingstories of other people's
perseverance.
Some of my favorite booksStickability, three Feet from
Gold.
I love those stories wherepeople almost gave up and then
(04:35):
didn't and look where they aretoday.
So I was like, well, that'sperfect for a podcast.
Especially, I feel like thisday and age, people really need
hope.
We have all the tactics and thetips and we have the
motivational speeches.
It's like those stories reallyanchor in, I think, to help
people get through a really hardtime.
So that was the birth of thepodcast, and then I just set a
(04:58):
goal at the beginning of theyear that I wanted to be on 100
stages.
I didn't care if it waspodcasts, summits, in-person,
virtual, you know, local churchgatherings, like where I could
get my message out there.
And here's why because for along time I was told that I was
too loud, too strong, tooopinionated, and so I kept my
(05:19):
voice quiet for a really longtime and I said this year I have
a mission, I have a voice likelet's go.
And so that's where me being ona lot of different podcasts,
which is just kind of an easierpath for stages because I can't
always travel with all the kidsand stuff.
And so I've just been blessedto meet really awesome people
(05:40):
and get to be on their podcastand share experiences that have
helped me, and hopefully ithelps the audience, and so it's
a win-win.
Carl Richards (05:47):
And Tabitha.
That's it.
We're out of time by now.
No, I'm just kidding.
That was a lot of information.
I'm glad you shared thatbecause there's so much there
that I want to unbundle.
First about your podcastingjourney.
But I also want to go back tosomething you said about so I
have a voice for podcasting.
What do you mean?
(06:07):
I don't have the face.
I spent 25 years in radiobroadcasting and it was the same
thing I jokingly said I have aface for radio basically.
So that actually did ring amemory there.
But you're right about thepodcasting journey.
It's very easy when we first getinto the space to do those
first few episodes I think yousaid for you it was what six or
eight and you realize, oh mygoodness, what am I doing?
And I can.
The attraction I wanted, it'stoo much work and all these
reasons why not to do one andhaving somebody in your corner,
(06:28):
which is what we do at PodcastSolutions Made Simple is we help
people like you and obviouslyyou've got someone already
that's helping you not onlylaunch their podcast but
maintain it and give them hope,because we expect there's that
expectation piece that, oh mygoodness, I'm going to be a
success overnight.
All I have to do is put thepodcast out there and I'll be
that instant, overnight success.
(06:48):
So I'm glad that your guy, yourperson, is helping you in
saying it's a long game, not ashort game.
I don't know how many timesI've had that conversation with
prospects and other podcasterswho say I don't have the
downloads I want.
And it's a matter of you know,in some cases lifting the hood
and seeing maybe what needs alittle bit of a tweak or a tune
up.
But the bigger piece is you gotto be in the game a little bit
(07:11):
before you actually get thetraction that you want.
So kudos for being here.
I love that goal too of beingon over a hundred stages and it
sounds like you're well on yourway.
So congratulations on that partand being on the journey.
I'm so blessed to have you hereand just chatting about some of
those things that people need avoice.
People need that platform togive them the opportunity to
(07:33):
share their messaging not theirmessaging, but more their story.
Yeah, because the story isimportant.
The information, the tips, thetricks that you said.
There's tons of them out there,and if you don't believe us,
just crack open your YouTube andlook at all the tips and tricks
for everything.
Right, but it's the story, thepower of story, and how much
story do you bring to your show?
Tabatha Thorell (07:51):
So every person that comes on my show I tell
them straight up.
I'm like we go deep and hard onat least one part of your life
like one story.
You know, most of the time wehave several, but a lot of
people have that one momentwhere it's like I mean I just
interviewed a guy where he saidhe slept with a handgun on his
pillow and he just prayed.
(08:11):
He had the courage to killhimself the next day.
I mean like he went deep intothe story and by God's grace he
didn't have the courage and hehad the courage to stop drinking
and turn his life around.
And so I asked my audience Isay go deep and go hard, as
emotional as you can, and thentell us how you came out of it.
And then if there's otherstories or whatever you want to
(08:33):
go with that pertain to that,then great.
But I mean it's all about story.
And if they don't which hasonly happened once in the 25
interviews that are 29interviews is that I just tell
them like I can't use thatepisode because my audience, as
small as it is, they know likewhen they, you know, open up my
podcast, that someone's going tocome in.
(08:53):
They're not just aboutpromoting their book the whole
time or that one concept thatthey created.
You know, always just sayingall the time.
You know it's like they go tothe story and, yes, a lot of
times people discover thisawesome thing and they share
that with the audience.
But first we go and we get toknow, like and trust them
because we're in thatvulnerability with them, and so
(09:15):
that's really what's unique.
A lot of people get done with mypodcast and they're like man,
that was like a therapy session,like I forgot what, I know,
what I had to go through,because a lot of times as
entrepreneurs especially ifyou're on the mountaintop right
now you don't forget what youwent through, but you kind of
forget the emotion.
It's like childbirth for mothers.
It's like you know that it waspainful but you don't really
(09:38):
remember the actual pain in ituntil, like, you go and like
physically relive that.
And so I ask people to go thereand if they're not willing, I
mean I never force it, but Ijust say the more that our
audience can know you and youcan be vulnerable.
First of all, you're going toget raving fans that love you
and go to your stuff and two,they can see themselves in your
(10:00):
story, and that's what gets themout of hope.
They're not going to rememberyou specifically with that.
They're not going to think, oh,you were weak because you told
me that.
No, they're going to think theopposite.
How powerful was Carl fortelling us that story?
Carl Richards (10:14):
It's also interesting to listen to.
I think again, people haveheard tips and tricks all even
before podcasts were around.
We've been hearing tips andtricks on television, on radio,
on whatever it is, for 11billion years.
So, it seems, one more tip andtrick and we'll turn into our
own tip and trick.
So why not move on to?
Not move on to, but why notfocus on the story?
(10:34):
And everyone comes fromsomewhere.
Everyone has that story, thatjourney, that thing that makes
them who they are, and thankgoodness that you're bringing it
out.
But thank goodness, people aresharing the story before they,
for example, pull the trigger.
So that was a great story.
And, by the way, this is anaudio only podcast.
So you didn't see my facialexpression when Tabitha shared
(10:54):
that, but I was like what do youmean?
Tabatha Thorell (10:56):
Right, and you wanna go listen to that episode.
Right, Like you're like I wannaknow this story and that's the
whole point.
It's like I want people to wantto listen to it.
Now, I love hacks and tips andI love that.
But when I'm listening to apodcast, I'll be honest, I'm on
the treadmill, I'm full laundry,I'm in the car, so I'll hear
that and I'll be like, okay,I'll come back to that, and
(11:20):
sometimes I do.
But when I hear a story ofsomebody telling me that they
persisted or they sought out amastermind or they communicated
better with their spouse, Ididn't need them to tell me the
three tips to success waspersistence, mastermind and
communication.
I gathered that from the storyand actually anchored it in my
brain better than if I wouldhave been at home with a pencil
and paper looking at that.
(11:42):
I'm going to remember Carl'sstory or Jocelyn's story or
whatever.
I'm going to pull that and belike man.
I remember that, that point ofit, and that's the whole purpose
, because there's so manypodcasts to listen to.
Carl Richards (11:53):
Yeah, for sure.
And you can also say, if youfeel the need to, depending on
how you've structured or laidout your story, you might have
to go back and say somethinglike what was the point of all
this?
Well, here's what it is, andjust because sometimes we do
need to be hit over the head,yeah, you're exactly right.
Because, to your point, we'redoing other things.
We're on the treadmill, we'recooking breakfast, we're doing
so many other things that areconsuming our time.
(12:15):
We call it multitasking.
There really is no such thing.
Tabatha Thorell (12:18):
When you think about it, because our attention
is focused on the word yeahcrazy.
Carl Richards (12:21):
Exactly, it's going 90 miles a minute, but at
the end of the day, you're stillgetting that message out.
So there's something I want togo back to that you mentioned,
and it's the size of youraudience.
No-transcript, it doesn'tmatter the size of your audience
(12:57):
.
You can have an audience with3,000 or 30,000, or you can have
an audience with 30 or 20.
It's the content, it's themessaging and that's what we're
talking about here is the storyand the communication strategies
that really make all thedifference in the world, and it
makes a difference, too, in thespace that you're working in in
real estate investing.
(13:17):
So let's shift and talk aboutthat a little bit, because I
think the communication that isneeded.
I don't think everyone realizesor appreciates the amount or
the clarity in communicationthat's so important, not only as
a real estate investor, butwhen you get into the space in
other capacities how importantit is.
Tabatha Thorell (13:35):
Yeah.
So it depends.
When you're talking real estateinvesting like my husband and I
have always done it on a moreof a passive way.
Now, there's never anythingtruly passive.
If you see people, it's amarketing tactic, I'll tell you
right now.
But there's definitely waysthat you can be more hands off,
because there's in the businessof real estate and then there's
real estate investing, which iswhat we do, and there is a big
(13:56):
differentiator there and I don'tthink people necessarily
understand that.
But it's communicating what youwant out of real estate, like,
if it is a business, like Iwanna quit my job, I wanna do
something different.
That's the business of realestate.
That's like you wanna get inthere.
It's your hustle and grindevery day eight to 10 hours.
That's what it is.
That is a little different,okay, and there are some amazing
(14:18):
coaches, leaders out there thatcan teach you how to do that
and what we do.
You can use that to become thebusiness of real estate, but you
don't have to start there, soit's not so much pressure.
So I say this because whenyou're talking about
communication, you have tocommunicate to yourself what you
want and to your family, if youare a family entrepreneur, even
(14:40):
if you just have a wife, thatyou're a family, you have to
communicate why you're doingthis and what you're doing it
for, because you're talkingabout investing money.
I don't care if that was $5 or$500,000.
It's money and we're allemotionally tied to money.
And if you do not communicateto your spouse, to your kids,
why you're doing it, they'renever going to see the vision
(15:03):
and they're always going to saythat was one more thing that
took dad away or that was onemore thing that took mom and dad
away from us or ourrelationship.
But if you communicate to yourkids, hey, we're going to get
this property and people pay usto live in our house, and then
we get to use that money forDisney World or we get to use
(15:24):
that money for a new car or thisthing.
You know whatever Never tellyour kids for a savings account,
because they're never.
That's boring.
Okay, I'm just going to behonest.
And, yes, you need to haveenough savings for like six
months, but then, beyond that,say we're using this to build a
better life.
You have to communicate whyyou're doing it, because kids
(15:44):
are smart and they're intuitiveand your spouse is smart and
they're intuitive.
And if you do not include themon the process and you just say,
oh, it's just this thing I'mdoing.
They're going to feel left outand they're not going to want
anything to do with it.
And even if you create thatwealth, you're never going to be
able to keep it because theywant nothing to do with it.
Because you didn't communicatewhy you were doing what you were
(16:06):
doing.
Carl Richards (16:07):
There's such an emotional attachment to money
and I'm glad you brought that upbecause I know, in
communicating with my spouse,not that we've done a ton of
real estate investing at thispoint, we're still in our early
stages of the journey.
But even saying the words, hey,I'm in this real estate program
which, by the way, we have acolleague I have a colleague,
rather, who's also a client, whodoes a real estate investing
(16:29):
podcast.
It's actually not just realestate investing, but anyways,
he has a podcast.
So I'm in this program.
And when I said, hey, I'm doingthis program and it's also
about mindset because it isabout mindset, right, Because
you have to look at itdifferently the automatic you
know, some of the earlierdiscussions were about dollars
and cents and you know, thinkingthat we're going to be going
and buying these million dollar,two, three, four million dollar
(16:49):
, you know, 80 unit apartmentbuildings, instantaneously, it's
like no, it's understanding thejourney, the process and being
able to communicate that Now,luckily we don't have any
children, but I can imagine howthat communication has to be
even different when you'resaying, hey, kids, the reason
we're doing this is and I'm gladhow you structure that it's not
, yes, okay, it might be for thesavings account in the short
term, but it means quality oflife.
(17:11):
But kids don't understand that.
Kids don't understand qualityof life.
But if you say so, we can go toDisneyland or Disney World or
whatever your favorite themepark or wherever it is in the
world.
This summer or next year, or foryour 10th birthday or whatever
it is all of a sudden, oh, thatanchors things differently for
people, and I think it'sanchoring people or giving them
(17:33):
that touch point that reallymakes a difference.
Tabatha Thorell (17:36):
Yeah, and you have to give kids something
tangible now.
So it could even be somethingas simple like, hey, we do this
and we get to go have fro-yoevery Thursday.
I mean, it's something simplelike that.
It doesn't have to even be aDisney World trip, it can be hey
, I'm doing this so I can comehome an hour earlier and we can
(17:57):
play our favorite game or watchour favorite movie or we get a
go.
For us it was Disney World, butit was more than that.
It was we could go to DisneyWorld without having to pack our
own lunches, because we wouldgo to Disney World on a discount
it's called Disney Worlddiscount and we would do that.
We pack all our lunches, we'dhave about 20 pounds worth of
water and food on our backs andwe'd be hot and tired and
(18:19):
irritated because we wanted thefun snacks that everybody else
was having, and they, our kids.
Why can't we get the Mickey icecream?
And you know, and as parents wewant to give them that we're
like oh, you don't need thatMickey ice.
Carl Richards (18:29):
You don't need the $400 ice cream.
Tabatha Thorell (18:32):
And here's the thing, it's not even about the
money, it's about the experienceand it's the emotion that it
would take us because we'd feelthe pressure of the money.
And so we step back and againbecause I know some people are
going to be like you know, it'soverpriced and it's entitlement.
No, it was setting a goal aheadof time for our kids and saying
, when we meet that goal, for myhusband and I as well, we're
(18:53):
going to go there and we aregoing to have pure joy.
It's the emotional tie to itand so everything like when
you're doing this, when youcommunicate it to your kid, they
are so smart and they're sointuitive that they pick up on
it.
And we have a daughter that'salmost 15 and we've been telling
her and her my second oldestfor at least two years now we
(19:15):
talk about you can get a car, orwe can help you buy your first
rental property, because wematch what they make for their
car, or we can invest it in anincome property, and so we've
been telling them that and itkind of goes in one ear out the
other.
She's seen her whole life whatwe do.
But the other day she came to usand we were talking about money
and she's like I don't want totalk about money, I don't want
(19:36):
to talk about growing up Like Ijust want to be a kid, you know.
She was feeling this anxiousabout money and I said I go,
let's just talk about this for asecond.
And I went through the process.
I said what do you think ittakes?
So then I just asked herquestions because as parents we
like to lecture and I just askedher a question.
I said what do you think ittakes to get a rental property?
(19:57):
And she said well, you have towork for a lot of time to get
the money like to get a lot ofthe money.
And I said what if you didn'thave to?
What if you walked in the bankwith daddy and I and you were
able to get one?
And she's like oh.
And then I said and what if weintroduced you to our property
manager and they were able tomanage it and you were able to
go to school?
Do you think you could do that?
And she was like well, yeah,but she was making a mountain
(20:20):
out of a mohill because wehadn't communicated in the right
way for her to understand it,and that happens so much in real
estate investing.
People think that they can'tinvest in it because they don't
have the money or they don'thave the resources or the right
house or the whatever, andthat's just not true.
Is or the right house or thewhatever, and that's just not
(20:43):
true.
And so it just was.
A light bulb moment for me is Ihave been telling her quotation
marks, because this isn't videolike telling her what to do
instead of sitting back.
And what is she hearing?
How am I really communicatingthis?
And I know that she saw it andso I think modeling is a good.
You know, I definitely thinkkids model what you see.
But they see.
But I was also not communicatingto where she was receiving it
(21:05):
and then, when I was, then shegot excited.
She was like, well, what do Ihave to do?
I said, well, you have to comewith me and we'll look for
properties.
And she's like, okay, I can dothat.
Like it was just that onelittle step, that one little
bite, so you might havelisteners that want to buy their
first income property.
And you talked about your wifelike, oh, you think you have to
invest in the $3 million 80 unit.
(21:25):
No, you don't, you don't haveto start there.
You start with the least pathof resistance and then you take
that first step.
So communication and thatunderstanding, it just goes hand
in hand.
Carl Richards (21:38):
And understanding too that, by the way, thanks
for giving me the air quotes.
I appreciate the air quotes.
They don't work the best in anaudio only format but, you know
you did mention them.
But I think the other thing too,when we look at certain things,
especially real estate,especially something that we
don't have any perception of orit's outside of our purview, we
(21:58):
just don't see it yet, becausewe can't just drop $10 million
and go buy three 100-plex units,we just can't do it.
Who has that kind of money?
Because we automatically, andthen we discredit ourselves and
say I'll never do that, it's notgoing to happen.
But I like how you structuredthe journey or painted the
picture for your daughter, andyou said well, what if we could
(22:20):
help you do this, and what if wedid this, and what if we did
this?
Because I think we'd look atsomething and say it's too big.
I've had people say that we areblessed to live in a thousand
islands, just so we border withupstate New York and there's a
beautiful river.
It's the St Lawrence River.
It's phenomenal.
There are some really nicehomes there.
There's million and two millionand three million dollar homes.
People have, you know, fourhundred thousand dollar yachts
(22:41):
and I've heard people say, oh,wouldn't it be great to own that
?
I'll never have enough money toown that, not realizing that
you know what, the person thatowns that four hundred thousand
dollar yacht.
Probably didn't own it.
Probably wasn't their firstboat.
Probably had a few steps theyhad to take along their journey
to get there.
Probably had to use variousforms of communication with
their spouse, with businesspartners, with whoever to get
(23:06):
there as well.
It just didn't happen, justlike your podcast and your
journey with your show.
It didn't happeninstantaneously.
It wasn't a snap and you're anovernight success, but you're
seeing the results and you'regetting there one step at a time
.
Tabatha Thorell (23:18):
And that guy that owns that?
Yeah, he probably doesn't evenown it.
Let's be real with some of it.
You know it's all perception aswell.
Carl Richards (23:25):
The bank might still own most of it, but I just
wanted to point out, by the way, if you're hearing this podcast
right now, did you hear whatTabitha?
She's done it a couple timesnow, but did you hear how,
tabitha?
As I'm throwing questions ather and I'm doing them
conversationally, but Tabithajust isn't answering the
question?
She's giving an example and asshe's giving an example, she's
(23:45):
turning it into a story.
How powerful is that?
So thank you, tabitha, forplaying the home game.
I appreciate that.
You're actually not justdrinking the Kool-Aid and saying
you know it's about story andthen not telling stories.
So I appreciate that Along thejourney of communication though
you've said that there are notjust the communication about the
(24:06):
real estate, but even withinyou know, once you've purchased
your property, there's certaintypes of communication period
that if you just knew how tocommunicate with people, things
would be so much different.
Tabatha Thorell (24:12):
Yes.
Carl Richards (24:13):
Give us some examples of that.
Tabatha Thorell (24:14):
So our dominant real estate investing is we own
income properties, which meanswe buy a house, we do a little
renovation to it and people rentit out.
Okay.
So we do a lot of single familyhomes.
We have some duplexes,quadplexes.
That's kind of like our breadand butter.
We're expanding now, we arelooking at apartment units,
we're looking at some storageunits, some commercial stuff,
(24:36):
but our bread and butter istaking a single family home and
turning it into rental propertyfor a family.
Or we do a lot of collegestudents.
The thing with that is you haveespecially when we do college
students, you have a lot ofpersonalities of people who have
not been mature in the world,they have not experienced the
world very much, and when youknow the personality types and
(24:57):
you can communicate differentthings of authority, and that it
really just helps.
And let me explain here when wehave, say, we have four girls
live in our house and they'refresh out of the dorms and
they've never lived in anapartment, when they come
they're so excited they're, youknow, oh, we want to do this and
can we pay and can we put thisup, and we communicate to them
(25:19):
what they're allowed to do andwhat they're not want to do this
.
And can we paint and can we putthis up?
And we communicate to them whatthey're allowed to do and what
they're not allowed to do.
But I'm not going to come atthem like, no, you can't do any
of this stuff.
And you know we express to them, we communicate to them.
You know, if you paint it thiscolor, this color, and there's
no damage to the trim, by allmeans, but you can't paint it
black or purple or whatever.
And here's why If you do that,then you have to repaint it
(25:42):
before you go.
We just communicate, because Ifeel like that harsh, no,
sometimes they want to rebel andthey're still kids.
You know, they're 19, 20 yearsold.
Change the paradigm.
We have a single dad who hashis kids every other weekend and
you know he wants to do youknow this to this.
(26:03):
And we just communicate thatthe kids are welcome and that we
can only have so many people inthe house.
This is why and we justcommunicate to them Again, we're
emotional beings.
If we just come at them and saylike, no, you can't have this,
or yes, you can have this, Ifeel like it just automatically
people, when anything goes wrong, they will call us.
But when we communicate and havea really good understanding
(26:23):
with our tenants, they have aproblem and they find the
solution.
And then they might tell usafterwards or hey, if we fit,
can we change out the doorknobs,we'll change it out.
And, yeah, just bill us whatthe doorknob costs, rather than
hey, can you come and do thisright now in the middle of the
night.
They don't have that becausewe've communicated, we've built
that connection with them.
So that's kind of like on thetenant side.
(26:45):
And then when you communicate tolike a property manager, of
what your expectations are andwhat kind of landlord you want
to be to your tenants, meaningthey have to communicate to the
tenants to your standard,because my property management
company is employed by me.
Yes, they have certain thingsthat they do and we again
(27:05):
communicate what those are,because they have integrity,
they have a business, but so dowe.
And as long as we cancommunicate that and come to an
agreement, then you're gonnahave less friction when that
comes to be, because when stuffhits the fan which it does
because it's a business, it's ahouse, it's this.
When you've alreadycommunicated it, it defuses the
(27:27):
situation.
Carl Richards (27:28):
Yeah, when things hit the fan, that's the last
time to be thinking about.
That's the worst time, rather,to be thinking about oh, maybe I
should employ somecommunication skills here.
No, you want to do that ahead oftime.
You don't want to have, youknow, three purple walls in the
house and crayons etched in yourwalls to then go, or something
broken or whatever that couldhave been avoided, to then go.
(27:49):
Oh, now I should maybecommunicate with people about X,
y and Z.
So, yeah, the communicationpieces is huge and that's why
you know we do what we do aswell.
Yes, Okay, we help people notonly launch their shows, and
that's why you know we do whatwe do as well.
Yes, okay, we help people notonly launch their shows but
maintain them, but it's also thecommunication and helping our
clients become better podcasters, which is what you're doing on
top of the business.
And plus, you said I want totalk about this because I just
(28:12):
want to hear about some of thejourney and some of the
experiences that you've had sofar and maybe ones that are
coming up that you might want toshare, about how you want to be
on 100 stages this year.
So you've already been on some,because you said podcasts and
summits and that's so far cometo fruition.
What are some of the otherstages that maybe you haven't
been on, that that you know arecoming?
Tabatha Thorell (28:31):
Yeah, I mean I would love to be on more
physical stages because I'm anenergy person.
I mean, like I love to see theaudience.
I love even when I give content, if I can give content, even to
a Zoom room like I just love tosee people's faces, energy, the
crowd, and here's why because Iam there to serve.
And if I don't pick up on whatthe audience needs, then it
(28:53):
becomes about me and then I getnervous.
The only time I get nervous iswhen I think about, like how am
I performing?
But when I'm in live and I canpick up on their energy, then
it's just a servant attitude andit just seems like it just
flows through me, and so that'swhy I love to be on physical
stages.
I live in rural Nebraska.
I mean we have an airport anhour away from us, but a
(29:14):
commercial airport that likeactually goes to other places,
like bigger places, withoutcanceling flights.
It's about four hours.
So for me to get on a plane andgo do even just like a one day
live show, unless I'm being paidfor it, that's time away for my
kids and that time you can'tput a price tag on that, and so
(29:34):
it's.
You know it has to be reallyspecial.
It has to be, you know, onpoint.
But I do love the physicalstages, so I'd love to get on
more of those.
And you know, just on a littlebit bigger platform podcast, I
don't discriminate right now.
Like I go on where people needme.
I'm not like, oh, you only have30 views.
Like I go and add value andgive value because I said I'm
(29:57):
putting in the reps.
If I would have started withonly the mentality like I'm only
going to go on podcasts thathave so much, first of all,
that's a me mentality.
I'm here to serve and I need toget my message of communication
out.
You told me that I told stories.
Well, that comes natural.
I didn't even realize that.
Like it's to the point whereyou just do it so much and it
just becomes natural, well,that's because I put the reps in
(30:20):
.
It's like weight loss you don'tjust lose 50 pounds overnight
or you don't just get down to15% body fat by going to the gym
once or twice a week.
No, you have to put the reps in, you have to go to see that
progress.
And so sometimes I get.
I wish I had more visibilityand I wish my business was
growing.
But I know what I'm doing isserving and I know what I'm
(30:43):
doing is perfecting my craft andmy skillset.
And there's a story in the Biblewhere it talks about a guy who
wants this woman and he'swilling to work for free for
seven years for her.
And he does it.
And he goes to the father andthe dad's like, ah, I think you
need to work for free for sevenyears for her.
And he does it.
And he goes to the father andthe dad's like I think you need
to work for another seven.
And he does it because he lovesher.
(31:03):
And so when you switch thatstory to business, are you
willing to work I'm not sayingseven years for free, you got to
live, you know you got to eat,you got to support your family.
But are you willing to do whatit takes when it gets hard, when
you don't necessarily see theresults?
Are you willing to pivot, reachout for, help, change the
things?
I said I was going to get to 100podcasts.
(31:24):
Before I was selective, beforeI got really selective.
I'm just going to put my repsin and then maybe reach out more
, maybe travel more, because Ihave a three and two-year-old so
as they get a little bit olderand maybe you're in school more,
I'll be able to travel a littlebit and stuff.
But now it's really hard evenfor them for me to just work
part time.
They want mom.
(31:45):
My daughter said before I lefttoday I don't want the nanny to
come, her name's Ashley.
She's like I don't want Ashleyto come.
And I said why she goes?
Because I just love you, that'sso sweet.
I know, and one of my olderdaughters said well, do you even
want to go to work now?
And I go.
Well, no, but yes, because I'vecommitted to this, I have to
follow through.
But it is hard as a mom.
You want to be there, but thisis my gifting.
(32:07):
This brings me so much joy andI finally found a peace with
that of working and being home,and I think it's really hard for
women especially, to find thatbalance.
And so right now I'm able to dothat and I don't feel stretched
.
If I had to travel a lot, Iknow I'd feel stretched.
Carl Richards (32:25):
I like how you also said.
By the way, your daughtersounds so sweet.
I have to just say that shesounds like a sweetheart and out
of the mouths of babes right Tosay well, why no, I know, don't
you love us?
Tabatha Thorell (32:36):
Well, we love you more.
It's like why I know.
Carl Richards (32:38):
Oh, it's so sweet , but I wanted to say that one
thing that you've said and yousaid it more than once in our
conversation today was aboutservice.
You know, you very rarely haveyou said the word sales.
You've said the word service.
You've said the word helping.
You've said the words.
You know being there to get themessage out, to have your
stories inspire others.
So I think you've shared a tonof inspiration and you've given
(33:02):
so much service today, so thankyou for all that you've done.
I want to give you theopportunity, though, because I'm
sure you have something this isthe part where we call it the
call to action If you havesomething that you'd like to
share with the audience today.
Tabatha Thorell (33:20):
Yeah.
So my husband and I developed anew program to help families
buy their first income propertyor even expand it.
Maybe you have one or two, butyou're not quite sure how you
can build up that wealth.
Join our free program right nowfor the month of June or July I
know this, I don't know.
When this airs I'll stillprobably have a free group.
I always say I'm just going tomake a paid one, but I love to
just give stuff for free.
So it's the Legacy WealthBuilders, excuse me.
(33:41):
And we help you buy your firstincome property but then keep
the wealth.
So you're building that wealthand then how do you keep it?
So we have friends that helpyou with tax strategy and then
we help you teach success andwealth principles to your kids.
So it makes it fun, like thatstory I told you of my daughter.
We teach you how you can bringthose out in your kids and the
(34:03):
kids can mastermind together.
We really have hopes that thekids of the families that we
bring together will developtheir own masterminds and their
own little businesses and maybethey go in and want to buy their
own properties, you know, andjust cultivate a community where
families can come together thatare like-minded.
They can, you know, talk, ofcourse, about income properties,
(34:23):
but that part of it, honestly,guys, I'm just going to be
completely transparent here.
You can go on YouTube and findso many amazing professionally
done videos instead of my jankyphone video where I teach you
how to do it.
I mean, I'm just being real.
We have people that aremultimillionaires that are doing
that, but that might inspireyou, but what's going to get you
(34:45):
across the finish line to buy?
That is the people around you,and it's not just me and my
husband and my amazing daughters.
They're awesome.
You want to meet them, but it'snot just about us.
It's about the other familiesand the other connections, and
these are entrepreneurs.
So you build relationships thatcould help your business, so
that helps your income, becausethere's a difference between
income and wealth, and we teachthat, and we teach you wealth is
(35:08):
more than just money, and weteach you to break those
limiting beliefs of money sothat, literally, you can not
only obtain it but keep it.
And so that's our group.
And keeplegacywealthcom is thewebsite.
You can also get another freeresource there.
If you're like I'm not sure onthe group, get our free resource
.
It's five things that we lookfor when we're buying an income
property.
(35:28):
So take that If you do thestep-by-step, you'll have the
first income property by the endof the week.
It's really that simple.
It's just how we can get youover the hump of those limiting
beliefs that you can do it.
And that takes a group.
It doesn't just take a course.
You need a group, you needeyeball to eyeball.
We do free trainings there.
You can come in with yourdilemma.
(35:49):
Or if you have a house andyou're like I'm not sure, is
this a good investment, myhusband and I will coach you
through it.
We'll tell you like would webuy this or not, or what you
look.
So you're cashflow positive.
Because that's the whole point.
We want you to be cashflowpositive.
Carl Richards (36:02):
Wow, Tabatha, you have given so much value today.
Thank you, keeplegacywealthcom.
We'll make sure that link andall of Tabatha's other links are
in the show notes, where youcan connect with her and learn
more and even follow, be a partof her community.
Listen to her podcast.
I'll make sure the links to thepodcast are in there as well.
Tabatha Thorell, before I letyou go today to go hang out with
(36:26):
your daughter, yeah, daughters,I have five.
Daughters, daughters, more thanone, five.
I'll give you the final thought.
Tabatha Thorell (36:33):
So you asked me this, and one thing that we
like to live by in our house isdo it anyway.
And life is hard, there'salways going to be obstacles.
Do it anyway.
You know, whether you'retalking investment podcast,
you're scared.
Do it anyway, because doing itis what breaks the fear.
So just today, when you think,if you hesitate in your head,
(36:54):
just hear my voice, do it anyway.
Carl Richards (36:56):
I love it and that's a great place to leave it
.
Tabatha Thorell, thank you somuch for being my guest today.
Tabatha Thorell (37:02):
You're
And thank you for joining ustoday.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant
step, Stephanie Gaffor.
If you like what you heard today, leave us a comment and a
review and be sure to share itwith your friends.
(37:22):
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaks.
ca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
(37:45):
who have said yes to podcasting,let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'rePodcast Solutions Made Simple.
We'll catch you next time.
Welcome to Communication Connection
Community the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episodeand our guest today is Tabatha
Thorell.
A native of rural Nebraska,she's a devoted wife and mother
to five girls, with a careerspanning 16 years.
(00:46):
She began as a fitness coach,earning a reputation for
motivation and persistence.
Alongside her high schoolsweetheart, Tabatha has been a
successful real estate investorfor nearly two decades.
Beyond fitness coaching,Tabatha is a best-selling
co-author, speaker, life andbusiness coach.
She's also a podcaster.
We'll find out more about thepodcast in just a moment.
(01:06):
Her diverse skillset andpassion for helping others
achieve their dreams have madeher a sought after mentor.
Tabatha's podcast What WentWrong is where she shares
inspiring stories and insightsand adds another dimension to
her impactful presence.
TabTtha, welcome to the podcast.
Tabatha Thorell (01:23):
Oh, thank you so much, Carl, for having me.
I'm excited to be here.
Carl Richards (01:26):
It's always a pleasure talking to a fellow
podcaster who's been in thetrenches a little bit, has some
shows and you've also guested.
We didn't mention this in thebio.
You've guested so far.
This is being recorded in Juneof 2023.
At this point, you've guestedon 53 shows already, right?
Tabatha Thorell (01:42):
Yep, I think this might be 54.
I'd have to go back and look Acouple shows.
I did dual episodes so I justcounted that as like an extra
one.
But we'll say at least 50, over50 for sure.
June and by the end of thismonth I think it'll be closer to
60.
Carl Richards (01:59):
All right, and also your own podcast, which you
launched in January of thisyear, has how many episodes
already 25.
Tabatha Thorell (02:06):
And I think I've recorded close to 30
because I did four interviewsyesterday.
Carl Richards (02:11):
Phenomenal Congratulations.
And, by the way, I wasn't therewhen you launched.
Welcome to the podcasting space.
It's great to have you here.
We're just one big happy family, basically.
Tabatha Thorell (02:20):
Yeah, it's fun, I love it.
Carl Richards (02:26):
I enjoy it a lot.
What brought you specificallyto the podcast space of all the
media that you could promoteyour message on?
Why did you start to embracepodcasting?
Tabatha Thorell (02:31):
Well, in 2018, I started a podcast when I
launched my first fitnessbusiness, and because I've been
in the fitness industry for 16years but I was always working
for somebody else.
And so in 2018, I was like,okay, I got to do this.
So I launched one, because theysay to launch a podcast, but I
tried to do it all myself and atthe time, I had three kids and
I didn't know what I was doing.
(02:51):
I knew I had a message, but,you know, trying to do it
yourself, there was just toomany irons in the fire.
So I think I did like I don'tknow, six or seven episodes and
then didn't do it.
But I kept thinking like, man,this is so good.
And people kept telling me youhave a voice for podcasting, you
know, and I was like, is that away of saying that my face is
ugly?
I don't know, but it's like youhave the voice but not the face
(03:13):
.
I don't know, and I alwayswanted to do like more YouTube
videos and stuff.
But, honestly, for the momslistening out there or the dads,
it's like you're being pulledall different directions and we
all know there's so manydifferent platforms.
And finally, one of my friendssaid you're building all these
connections with these peoplewho are very successful.
You need to have a place toinvite them to come and be a
(03:33):
guest.
And he's hinting like you needa podcast.
I'm like I just I can't do itall.
And he said I had a friend.
He's like I have a friend whoputs them together.
You just do the episode.
He does everything else and I'mlike, well, that I can do so.
As long as the price point wasokay.
I was like let me work withthis guy and he's amazing.
If you guys want hisinformation, reach out because
he is awesome.
(03:54):
He's the one who helped me withthe title and we collaborated
with everything.
But it was just nice to havesomebody who'd been in the space
to be like you know, this isgonna work, going to work, or
this isn't going to work, or youknow, it's like we've been
doing this six months and, ofcourse, I'm a very results
driven person.
So I'm like why aren't we attop of the charts and why are we
getting more downloads?
And you know all the things.
And he's like it's OK.
(04:14):
And I always liked hearingstories of other people's
perseverance.
Some of my favorite booksStickability, three Feet from
Gold.
I love those stories wherepeople almost gave up and then
(04:35):
didn't and look where they aretoday.
So I was like, well, that'sperfect for a podcast.
Especially, I feel like thisday and age, people really need
hope.
We have all the tactics and thetips and we have the
motivational speeches.
It's like those stories reallyanchor in, I think, to help
people get through a really hardtime.
So that was the birth of thepodcast, and then I just set a
(04:58):
goal at the beginning of theyear that I wanted to be on 100
stages.
I didn't care if it waspodcasts, summits, in-person,
virtual, you know, local churchgatherings, like where I could
get my message out there.
And here's why because for along time I was told that I was
too loud, too strong, tooopinionated, and so I kept my
(05:19):
voice quiet for a really longtime and I said this year I have
a mission, I have a voice likelet's go.
And so that's where me being ona lot of different podcasts,
which is just kind of an easierpath for stages because I can't
always travel with all the kidsand stuff.
And so I've just been blessedto meet really awesome people
(05:40):
and get to be on their podcastand share experiences that have
helped me, and hopefully ithelps the audience, and so it's
a win-win.
Carl Richards (05:47):
And Tabitha.
That's it.
We're out of time by now.
No, I'm just kidding.
That was a lot of information.
I'm glad you shared thatbecause there's so much there
that I want to unbundle.
First about your podcastingjourney.
But I also want to go back tosomething you said about so I
have a voice for podcasting.
What do you mean?
(06:07):
I don't have the face.
I spent 25 years in radiobroadcasting and it was the same
thing I jokingly said I have aface for radio basically.
So that actually did ring amemory there.
But you're right about thepodcasting journey.
It's very easy when we first getinto the space to do those
first few episodes I think yousaid for you it was what six or
eight and you realize, oh mygoodness, what am I doing?
And I can.
The attraction I wanted, it'stoo much work and all these
reasons why not to do one andhaving somebody in your corner,
(06:28):
which is what we do at PodcastSolutions Made Simple is we help
people like you and obviouslyyou've got someone already
that's helping you not onlylaunch their podcast but
maintain it and give them hope,because we expect there's that
expectation piece that, oh mygoodness, I'm going to be a
success overnight.
All I have to do is put thepodcast out there and I'll be
that instant, overnight success.
(06:48):
So I'm glad that your guy, yourperson, is helping you in
saying it's a long game, not ashort game.
I don't know how many timesI've had that conversation with
prospects and other podcasterswho say I don't have the
downloads I want.
And it's a matter of you know,in some cases lifting the hood
and seeing maybe what needs alittle bit of a tweak or a tune
up.
But the bigger piece is you gotto be in the game a little bit
(07:11):
before you actually get thetraction that you want.
So kudos for being here.
I love that goal too of beingon over a hundred stages and it
sounds like you're well on yourway.
So congratulations on that partand being on the journey.
I'm so blessed to have you hereand just chatting about some of
those things that people need avoice.
People need that platform togive them the opportunity to
(07:33):
share their messaging not theirmessaging, but more their story.
Yeah, because the story isimportant.
The information, the tips, thetricks that you said.
There's tons of them out there,and if you don't believe us,
just crack open your YouTube andlook at all the tips and tricks
for everything.
Right, but it's the story, thepower of story, and how much
story do you bring to your show?
Tabatha Thorell (07:51):
So every person that comes on my show I tell
them straight up.
I'm like we go deep and hard onat least one part of your life
like one story.
You know, most of the time wehave several, but a lot of
people have that one momentwhere it's like I mean I just
interviewed a guy where he saidhe slept with a handgun on his
pillow and he just prayed.
(08:11):
He had the courage to killhimself the next day.
I mean like he went deep intothe story and by God's grace he
didn't have the courage and hehad the courage to stop drinking
and turn his life around.
And so I asked my audience Isay go deep and go hard, as
emotional as you can, and thentell us how you came out of it.
And then if there's otherstories or whatever you want to
(08:33):
go with that pertain to that,then great.
But I mean it's all about story.
And if they don't which hasonly happened once in the 25
interviews that are 29interviews is that I just tell
them like I can't use thatepisode because my audience, as
small as it is, they know likewhen they, you know, open up my
podcast, that someone's going tocome in.
(08:53):
They're not just aboutpromoting their book the whole
time or that one concept thatthey created.
You know, always just sayingall the time.
You know it's like they go tothe story and, yes, a lot of
times people discover thisawesome thing and they share
that with the audience.
But first we go and we get toknow, like and trust them
because we're in thatvulnerability with them, and so
(09:15):
that's really what's unique.
A lot of people get done with mypodcast and they're like man,
that was like a therapy session,like I forgot what, I know,
what I had to go through,because a lot of times as
entrepreneurs especially ifyou're on the mountaintop right
now you don't forget what youwent through, but you kind of
forget the emotion.
It's like childbirth for mothers.
It's like you know that it waspainful but you don't really
(09:38):
remember the actual pain in ituntil, like, you go and like
physically relive that.
And so I ask people to go thereand if they're not willing, I
mean I never force it, but Ijust say the more that our
audience can know you and youcan be vulnerable.
First of all, you're going toget raving fans that love you
and go to your stuff and two,they can see themselves in your
(10:00):
story, and that's what gets themout of hope.
They're not going to rememberyou specifically with that.
They're not going to think, oh,you were weak because you told
me that.
No, they're going to think theopposite.
How powerful was Carl fortelling us that story?
Carl Richards (10:14):
It's also interesting to listen to.
I think again, people haveheard tips and tricks all even
before podcasts were around.
We've been hearing tips andtricks on television, on radio,
on whatever it is, for 11billion years.
So, it seems, one more tip andtrick and we'll turn into our
own tip and trick.
So why not move on to?
Not move on to, but why notfocus on the story?
(10:34):
And everyone comes fromsomewhere.
Everyone has that story, thatjourney, that thing that makes
them who they are, and thankgoodness that you're bringing it
out.
But thank goodness, people aresharing the story before they,
for example, pull the trigger.
So that was a great story.
And, by the way, this is anaudio only podcast.
So you didn't see my facialexpression when Tabitha shared
(10:54):
that, but I was like what do youmean?
Tabatha Thorell (10:56):
Right, and you wanna go listen to that episode.
Right, Like you're like I wannaknow this story and that's the
whole point.
It's like I want people to wantto listen to it.
Now, I love hacks and tips andI love that.
But when I'm listening to apodcast, I'll be honest, I'm on
the treadmill, I'm full laundry,I'm in the car, so I'll hear
that and I'll be like, okay,I'll come back to that, and
(11:20):
sometimes I do.
But when I hear a story ofsomebody telling me that they
persisted or they sought out amastermind or they communicated
better with their spouse, Ididn't need them to tell me the
three tips to success waspersistence, mastermind and
communication.
I gathered that from the storyand actually anchored it in my
brain better than if I wouldhave been at home with a pencil
and paper looking at that.
(11:42):
I'm going to remember Carl'sstory or Jocelyn's story or
whatever.
I'm going to pull that and belike man.
I remember that, that point ofit, and that's the whole purpose
, because there's so manypodcasts to listen to.
Carl Richards (11:53):
Yeah, for sure.
And you can also say, if youfeel the need to, depending on
how you've structured or laidout your story, you might have
to go back and say somethinglike what was the point of all
this?
Well, here's what it is, andjust because sometimes we do
need to be hit over the head,yeah, you're exactly right.
Because, to your point, we'redoing other things.
We're on the treadmill, we'recooking breakfast, we're doing
so many other things that areconsuming our time.
(12:15):
We call it multitasking.
There really is no such thing.
Tabatha Thorell (12:18):
When you think about it, because our attention
is focused on the word yeahcrazy.
Carl Richards (12:21):
Exactly, it's going 90 miles a minute, but at
the end of the day, you're stillgetting that message out.
So there's something I want togo back to that you mentioned,
and it's the size of youraudience.
No-transcript, it doesn'tmatter the size of your audience
(12:57):
.
You can have an audience with3,000 or 30,000, or you can have
an audience with 30 or 20.
It's the content, it's themessaging and that's what we're
talking about here is the storyand the communication strategies
that really make all thedifference in the world, and it
makes a difference, too, in thespace that you're working in in
real estate investing.
(13:17):
So let's shift and talk aboutthat a little bit, because I
think the communication that isneeded.
I don't think everyone realizesor appreciates the amount or
the clarity in communicationthat's so important, not only as
a real estate investor, butwhen you get into the space in
other capacities how importantit is.
Tabatha Thorell (13:35):
Yeah.
So it depends.
When you're talking real estateinvesting like my husband and I
have always done it on a moreof a passive way.
Now, there's never anythingtruly passive.
If you see people, it's amarketing tactic, I'll tell you
right now.
But there's definitely waysthat you can be more hands off,
because there's in the businessof real estate and then there's
real estate investing, which iswhat we do, and there is a big
(13:56):
differentiator there and I don'tthink people necessarily
understand that.
But it's communicating what youwant out of real estate, like,
if it is a business, like Iwanna quit my job, I wanna do
something different.
That's the business of realestate.
That's like you wanna get inthere.
It's your hustle and grindevery day eight to 10 hours.
That's what it is.
That is a little different,okay, and there are some amazing
(14:18):
coaches, leaders out there thatcan teach you how to do that
and what we do.
You can use that to become thebusiness of real estate, but you
don't have to start there, soit's not so much pressure.
So I say this because whenyou're talking about
communication, you have tocommunicate to yourself what you
want and to your family, if youare a family entrepreneur, even
(14:40):
if you just have a wife, thatyou're a family, you have to
communicate why you're doingthis and what you're doing it
for, because you're talkingabout investing money.
I don't care if that was $5 or$500,000.
It's money and we're allemotionally tied to money.
And if you do not communicateto your spouse, to your kids,
why you're doing it, they'renever going to see the vision
(15:03):
and they're always going to saythat was one more thing that
took dad away or that was onemore thing that took mom and dad
away from us or ourrelationship.
But if you communicate to yourkids, hey, we're going to get
this property and people pay usto live in our house, and then
we get to use that money forDisney World or we get to use
(15:24):
that money for a new car or thisthing.
You know whatever Never tellyour kids for a savings account,
because they're never.
That's boring.
Okay, I'm just going to behonest.
And, yes, you need to haveenough savings for like six
months, but then, beyond that,say we're using this to build a
better life.
You have to communicate whyyou're doing it, because kids
(15:44):
are smart and they're intuitiveand your spouse is smart and
they're intuitive.
And if you do not include themon the process and you just say,
oh, it's just this thing I'mdoing.
They're going to feel left outand they're not going to want
anything to do with it.
And even if you create thatwealth, you're never going to be
able to keep it because theywant nothing to do with it.
Because you didn't communicatewhy you were doing what you were
(16:06):
doing.
Carl Richards (16:07):
There's such an emotional attachment to money
and I'm glad you brought that upbecause I know, in
communicating with my spouse,not that we've done a ton of
real estate investing at thispoint, we're still in our early
stages of the journey.
But even saying the words, hey,I'm in this real estate program
which, by the way, we have acolleague I have a colleague,
rather, who's also a client, whodoes a real estate investing
(16:29):
podcast.
It's actually not just realestate investing, but anyways,
he has a podcast.
So I'm in this program.
And when I said, hey, I'm doingthis program and it's also
about mindset because it isabout mindset, right, Because
you have to look at itdifferently the automatic you
know, some of the earlierdiscussions were about dollars
and cents and you know, thinkingthat we're going to be going
and buying these million dollar,two, three, four million dollar
(16:49):
, you know, 80 unit apartmentbuildings, instantaneously, it's
like no, it's understanding thejourney, the process and being
able to communicate that Now,luckily we don't have any
children, but I can imagine howthat communication has to be
even different when you'resaying, hey, kids, the reason
we're doing this is and I'm gladhow you structure that it's not
, yes, okay, it might be for thesavings account in the short
term, but it means quality oflife.
(17:11):
But kids don't understand that.
Kids don't understand qualityof life.
But if you say so, we can go toDisneyland or Disney World or
whatever your favorite themepark or wherever it is in the
world.
This summer or next year, or foryour 10th birthday or whatever
it is all of a sudden, oh, thatanchors things differently for
people, and I think it'sanchoring people or giving them
(17:33):
that touch point that reallymakes a difference.
Tabatha Thorell (17:36):
Yeah, and you have to give kids something
tangible now.
So it could even be somethingas simple like, hey, we do this
and we get to go have fro-yoevery Thursday.
I mean, it's something simplelike that.
It doesn't have to even be aDisney World trip, it can be hey
, I'm doing this so I can comehome an hour earlier and we can
(17:57):
play our favorite game or watchour favorite movie or we get a
go.
For us it was Disney World, butit was more than that.
It was we could go to DisneyWorld without having to pack our
own lunches, because we wouldgo to Disney World on a discount
it's called Disney Worlddiscount and we would do that.
We pack all our lunches, we'dhave about 20 pounds worth of
water and food on our backs andwe'd be hot and tired and
(18:19):
irritated because we wanted thefun snacks that everybody else
was having, and they, our kids.
Why can't we get the Mickey icecream?
And you know, and as parents wewant to give them that we're
like oh, you don't need thatMickey ice.
Carl Richards (18:29):
You don't need the $400 ice cream.
Tabatha Thorell (18:32):
And here's the thing, it's not even about the
money, it's about the experienceand it's the emotion that it
would take us because we'd feelthe pressure of the money.
And so we step back and againbecause I know some people are
going to be like you know, it'soverpriced and it's entitlement.
No, it was setting a goal aheadof time for our kids and saying
, when we meet that goal, for myhusband and I as well, we're
(18:53):
going to go there and we aregoing to have pure joy.
It's the emotional tie to itand so everything like when
you're doing this, when youcommunicate it to your kid, they
are so smart and they're sointuitive that they pick up on
it.
And we have a daughter that'salmost 15 and we've been telling
her and her my second oldestfor at least two years now we
(19:15):
talk about you can get a car, orwe can help you buy your first
rental property, because wematch what they make for their
car, or we can invest it in anincome property, and so we've
been telling them that and itkind of goes in one ear out the
other.
She's seen her whole life whatwe do.
But the other day she came to usand we were talking about money
and she's like I don't want totalk about money, I don't want
(19:36):
to talk about growing up Like Ijust want to be a kid, you know.
She was feeling this anxiousabout money and I said I go,
let's just talk about this for asecond.
And I went through the process.
I said what do you think ittakes?
So then I just asked herquestions because as parents we
like to lecture and I just askedher a question.
I said what do you think ittakes to get a rental property?
(19:57):
And she said well, you have towork for a lot of time to get
the money like to get a lot ofthe money.
And I said what if you didn'thave to?
What if you walked in the bankwith daddy and I and you were
able to get one?
And she's like oh.
And then I said and what if weintroduced you to our property
manager and they were able tomanage it and you were able to
go to school?
Do you think you could do that?
And she was like well, yeah,but she was making a mountain
(20:20):
out of a mohill because wehadn't communicated in the right
way for her to understand it,and that happens so much in real
estate investing.
People think that they can'tinvest in it because they don't
have the money or they don'thave the resources or the right
house or the whatever, andthat's just not true.
Is or the right house or thewhatever, and that's just not
(20:43):
true.
And so it just was.
A light bulb moment for me is Ihave been telling her quotation
marks, because this isn't videolike telling her what to do
instead of sitting back.
And what is she hearing?
How am I really communicatingthis?
And I know that she saw it andso I think modeling is a good.
You know, I definitely thinkkids model what you see.
But they see.
But I was also not communicatingto where she was receiving it
(21:05):
and then, when I was, then shegot excited.
She was like, well, what do Ihave to do?
I said, well, you have to comewith me and we'll look for
properties.
And she's like, okay, I can dothat.
Like it was just that onelittle step, that one little
bite, so you might havelisteners that want to buy their
first income property.
And you talked about your wifelike, oh, you think you have to
invest in the $3 million 80 unit.
(21:25):
No, you don't, you don't haveto start there.
You start with the least pathof resistance and then you take
that first step.
So communication and thatunderstanding, it just goes hand
in hand.
Carl Richards (21:38):
And understanding too that, by the way, thanks
for giving me the air quotes.
I appreciate the air quotes.
They don't work the best in anaudio only format but, you know
you did mention them.
But I think the other thing too,when we look at certain things,
especially real estate,especially something that we
don't have any perception of orit's outside of our purview, we
(21:58):
just don't see it yet, becausewe can't just drop $10 million
and go buy three 100-plex units,we just can't do it.
Who has that kind of money?
Because we automatically, andthen we discredit ourselves and
say I'll never do that, it's notgoing to happen.
But I like how you structuredthe journey or painted the
picture for your daughter, andyou said well, what if we could
(22:20):
help you do this, and what if wedid this, and what if we did
this?
Because I think we'd look atsomething and say it's too big.
I've had people say that we areblessed to live in a thousand
islands, just so we border withupstate New York and there's a
beautiful river.
It's the St Lawrence River.
It's phenomenal.
There are some really nicehomes there.
There's million and two millionand three million dollar homes.
People have, you know, fourhundred thousand dollar yachts
(22:41):
and I've heard people say, oh,wouldn't it be great to own that
?
I'll never have enough money toown that, not realizing that
you know what, the person thatowns that four hundred thousand
dollar yacht.
Probably didn't own it.
Probably wasn't their firstboat.
Probably had a few steps theyhad to take along their journey
to get there.
Probably had to use variousforms of communication with
their spouse, with businesspartners, with whoever to get
(23:06):
there as well.
It just didn't happen, justlike your podcast and your
journey with your show.
It didn't happeninstantaneously.
It wasn't a snap and you're anovernight success, but you're
seeing the results and you'regetting there one step at a time
.
Tabatha Thorell (23:18):
And that guy that owns that?
Yeah, he probably doesn't evenown it.
Let's be real with some of it.
You know it's all perception aswell.
Carl Richards (23:25):
The bank might still own most of it, but I just
wanted to point out, by the way, if you're hearing this podcast
right now, did you hear whatTabitha?
She's done it a couple timesnow, but did you hear how,
tabitha?
As I'm throwing questions ather and I'm doing them
conversationally, but Tabithajust isn't answering the
question?
She's giving an example and asshe's giving an example, she's
(23:45):
turning it into a story.
How powerful is that?
So thank you, tabitha, forplaying the home game.
I appreciate that.
You're actually not justdrinking the Kool-Aid and saying
you know it's about story andthen not telling stories.
So I appreciate that Along thejourney of communication though
you've said that there are notjust the communication about the
(24:06):
real estate, but even withinyou know, once you've purchased
your property, there's certaintypes of communication period
that if you just knew how tocommunicate with people, things
would be so much different.
Tabatha Thorell (24:12):
Yes.
Carl Richards (24:13):
Give us some examples of that.
Tabatha Thorell (24:14):
So our dominant real estate investing is we own
income properties, which meanswe buy a house, we do a little
renovation to it and people rentit out.
Okay.
So we do a lot of single familyhomes.
We have some duplexes,quadplexes.
That's kind of like our breadand butter.
We're expanding now, we arelooking at apartment units,
we're looking at some storageunits, some commercial stuff,
(24:36):
but our bread and butter istaking a single family home and
turning it into rental propertyfor a family.
Or we do a lot of collegestudents.
The thing with that is you haveespecially when we do college
students, you have a lot ofpersonalities of people who have
not been mature in the world,they have not experienced the
world very much, and when youknow the personality types and
(24:57):
you can communicate differentthings of authority, and that it
really just helps.
And let me explain here when wehave, say, we have four girls
live in our house and they'refresh out of the dorms and
they've never lived in anapartment, when they come
they're so excited they're, youknow, oh, we want to do this and
can we pay and can we put thisup, and we communicate to them
(25:19):
what they're allowed to do andwhat they're not want to do this
.
And can we paint and can we putthis up?
And we communicate to them whatthey're allowed to do and what
they're not allowed to do.
But I'm not going to come atthem like, no, you can't do any
of this stuff.
And you know we express to them, we communicate to them.
You know, if you paint it thiscolor, this color, and there's
no damage to the trim, by allmeans, but you can't paint it
black or purple or whatever.
And here's why If you do that,then you have to repaint it
(25:42):
before you go.
We just communicate, because Ifeel like that harsh, no,
sometimes they want to rebel andthey're still kids.
You know, they're 19, 20 yearsold.
Change the paradigm.
We have a single dad who hashis kids every other weekend and
you know he wants to do youknow this to this.
(26:03):
And we just communicate thatthe kids are welcome and that we
can only have so many people inthe house.
This is why and we justcommunicate to them Again, we're
emotional beings.
If we just come at them and saylike, no, you can't have this,
or yes, you can have this, Ifeel like it just automatically
people, when anything goes wrong, they will call us.
But when we communicate and havea really good understanding
(26:23):
with our tenants, they have aproblem and they find the
solution.
And then they might tell usafterwards or hey, if we fit,
can we change out the doorknobs,we'll change it out.
And, yeah, just bill us whatthe doorknob costs, rather than
hey, can you come and do thisright now in the middle of the
night.
They don't have that becausewe've communicated, we've built
that connection with them.
So that's kind of like on thetenant side.
(26:45):
And then when you communicate tolike a property manager, of
what your expectations are andwhat kind of landlord you want
to be to your tenants, meaningthey have to communicate to the
tenants to your standard,because my property management
company is employed by me.
Yes, they have certain thingsthat they do and we again
(27:05):
communicate what those are,because they have integrity,
they have a business, but so dowe.
And as long as we cancommunicate that and come to an
agreement, then you're gonnahave less friction when that
comes to be, because when stuffhits the fan which it does
because it's a business, it's ahouse, it's this.
When you've alreadycommunicated it, it defuses the
(27:27):
situation.
Carl Richards (27:28):
Yeah, when things hit the fan, that's the last
time to be thinking about.
That's the worst time, rather,to be thinking about oh, maybe I
should employ somecommunication skills here.
No, you want to do that ahead oftime.
You don't want to have, youknow, three purple walls in the
house and crayons etched in yourwalls to then go, or something
broken or whatever that couldhave been avoided, to then go.
(27:49):
Oh, now I should maybecommunicate with people about X,
y and Z.
So, yeah, the communicationpieces is huge and that's why
you know we do what we do aswell.
Yes, Okay, we help people notonly launch their shows, and
that's why you know we do whatwe do as well.
Yes, okay, we help people notonly launch their shows but
maintain them, but it's also thecommunication and helping our
clients become better podcasters, which is what you're doing on
top of the business.
And plus, you said I want totalk about this because I just
(28:12):
want to hear about some of thejourney and some of the
experiences that you've had sofar and maybe ones that are
coming up that you might want toshare, about how you want to be
on 100 stages this year.
So you've already been on some,because you said podcasts and
summits and that's so far cometo fruition.
What are some of the otherstages that maybe you haven't
been on, that that you know arecoming?
Tabatha Thorell (28:31):
Yeah, I mean I would love to be on more
physical stages because I'm anenergy person.
I mean, like I love to see theaudience.
I love even when I give content, if I can give content, even to
a Zoom room like I just love tosee people's faces, energy, the
crowd, and here's why because Iam there to serve.
And if I don't pick up on whatthe audience needs, then it
(28:53):
becomes about me and then I getnervous.
The only time I get nervous iswhen I think about, like how am
I performing?
But when I'm in live and I canpick up on their energy, then
it's just a servant attitude andit just seems like it just
flows through me, and so that'swhy I love to be on physical
stages.
I live in rural Nebraska.
I mean we have an airport anhour away from us, but a
(29:14):
commercial airport that likeactually goes to other places,
like bigger places, withoutcanceling flights.
It's about four hours.
So for me to get on a plane andgo do even just like a one day
live show, unless I'm being paidfor it, that's time away for my
kids and that time you can'tput a price tag on that, and so
(29:34):
it's.
You know it has to be reallyspecial.
It has to be, you know, onpoint.
But I do love the physicalstages, so I'd love to get on
more of those.
And you know, just on a littlebit bigger platform podcast, I
don't discriminate right now.
Like I go on where people needme.
I'm not like, oh, you only have30 views.
Like I go and add value andgive value because I said I'm
(29:57):
putting in the reps.
If I would have started withonly the mentality like I'm only
going to go on podcasts thathave so much, first of all,
that's a me mentality.
I'm here to serve and I need toget my message of communication
out.
You told me that I told stories.
Well, that comes natural.
I didn't even realize that.
Like it's to the point whereyou just do it so much and it
just becomes natural, well,that's because I put the reps in
(30:20):
.
It's like weight loss you don'tjust lose 50 pounds overnight
or you don't just get down to15% body fat by going to the gym
once or twice a week.
No, you have to put the reps in, you have to go to see that
progress.
And so sometimes I get.
I wish I had more visibilityand I wish my business was
growing.
But I know what I'm doing isserving and I know what I'm
(30:43):
doing is perfecting my craft andmy skillset.
And there's a story in the Biblewhere it talks about a guy who
wants this woman and he'swilling to work for free for
seven years for her.
And he does it.
And he goes to the father andthe dad's like, ah, I think you
need to work for free for sevenyears for her.
And he does it.
And he goes to the father andthe dad's like I think you need
to work for another seven.
And he does it because he lovesher.
(31:03):
And so when you switch thatstory to business, are you
willing to work I'm not sayingseven years for free, you got to
live, you know you got to eat,you got to support your family.
But are you willing to do whatit takes when it gets hard, when
you don't necessarily see theresults?
Are you willing to pivot, reachout for, help, change the
things?
I said I was going to get to 100podcasts.
(31:24):
Before I was selective, beforeI got really selective.
I'm just going to put my repsin and then maybe reach out more
, maybe travel more, because Ihave a three and two-year-old so
as they get a little bit olderand maybe you're in school more,
I'll be able to travel a littlebit and stuff.
But now it's really hard evenfor them for me to just work
part time.
They want mom.
(31:45):
My daughter said before I lefttoday I don't want the nanny to
come, her name's Ashley.
She's like I don't want Ashleyto come.
And I said why she goes?
Because I just love you, that'sso sweet.
I know, and one of my olderdaughters said well, do you even
want to go to work now?
And I go.
Well, no, but yes, because I'vecommitted to this, I have to
follow through.
But it is hard as a mom.
You want to be there, but thisis my gifting.
(32:07):
This brings me so much joy andI finally found a peace with
that of working and being home,and I think it's really hard for
women especially, to find thatbalance.
And so right now I'm able to dothat and I don't feel stretched
.
If I had to travel a lot, Iknow I'd feel stretched.
Carl Richards (32:25):
I like how you also said.
By the way, your daughtersounds so sweet.
I have to just say that shesounds like a sweetheart and out
of the mouths of babes right Tosay well, why no, I know, don't
you love us?
Tabatha Thorell (32:36):
Well, we love you more.
It's like why I know.
Carl Richards (32:38):
Oh, it's so sweet , but I wanted to say that one
thing that you've said and yousaid it more than once in our
conversation today was aboutservice.
You know, you very rarely haveyou said the word sales.
You've said the word service.
You've said the word helping.
You've said the words.
You know being there to get themessage out, to have your
stories inspire others.
So I think you've shared a tonof inspiration and you've given
(33:02):
so much service today, so thankyou for all that you've done.
I want to give you theopportunity, though, because I'm
sure you have something this isthe part where we call it the
call to action If you havesomething that you'd like to
share with the audience today.
Tabatha Thorell (33:20):
Yeah.
So my husband and I developed anew program to help families
buy their first income propertyor even expand it.
Maybe you have one or two, butyou're not quite sure how you
can build up that wealth.
Join our free program right nowfor the month of June or July I
know this, I don't know.
When this airs I'll stillprobably have a free group.
I always say I'm just going tomake a paid one, but I love to
just give stuff for free.
So it's the Legacy WealthBuilders, excuse me.
(33:41):
And we help you buy your firstincome property but then keep
the wealth.
So you're building that wealthand then how do you keep it?
So we have friends that helpyou with tax strategy and then
we help you teach success andwealth principles to your kids.
So it makes it fun, like thatstory I told you of my daughter.
We teach you how you can bringthose out in your kids and the
(34:03):
kids can mastermind together.
We really have hopes that thekids of the families that we
bring together will developtheir own masterminds and their
own little businesses and maybethey go in and want to buy their
own properties, you know, andjust cultivate a community where
families can come together thatare like-minded.
They can, you know, talk, ofcourse, about income properties,
(34:23):
but that part of it, honestly,guys, I'm just going to be
completely transparent here.
You can go on YouTube and findso many amazing professionally
done videos instead of my jankyphone video where I teach you
how to do it.
I mean, I'm just being real.
We have people that aremultimillionaires that are doing
that, but that might inspireyou, but what's going to get you
(34:45):
across the finish line to buy?
That is the people around you,and it's not just me and my
husband and my amazing daughters.
They're awesome.
You want to meet them, but it'snot just about us.
It's about the other familiesand the other connections, and
these are entrepreneurs.
So you build relationships thatcould help your business, so
that helps your income, becausethere's a difference between
income and wealth, and we teachthat, and we teach you wealth is
(35:08):
more than just money, and weteach you to break those
limiting beliefs of money sothat, literally, you can not
only obtain it but keep it.
And so that's our group.
And keeplegacywealthcom is thewebsite.
You can also get another freeresource there.
If you're like I'm not sure onthe group, get our free resource
.
It's five things that we lookfor when we're buying an income
property.
(35:28):
So take that If you do thestep-by-step, you'll have the
first income property by the endof the week.
It's really that simple.
It's just how we can get youover the hump of those limiting
beliefs that you can do it.
And that takes a group.
It doesn't just take a course.
You need a group, you needeyeball to eyeball.
We do free trainings there.
You can come in with yourdilemma.
(35:49):
Or if you have a house andyou're like I'm not sure, is
this a good investment, myhusband and I will coach you
through it.
We'll tell you like would webuy this or not, or what you
look.
So you're cashflow positive.
Because that's the whole point.
We want you to be cashflowpositive.
Carl Richards (36:02):
Wow, Tabatha, you have given so much value today.
Thank you, keeplegacywealthcom.
We'll make sure that link andall of Tabatha's other links are
in the show notes, where youcan connect with her and learn
more and even follow, be a partof her community.
Listen to her podcast.
I'll make sure the links to thepodcast are in there as well.
Tabatha Thorell, before I letyou go today to go hang out with
(36:26):
your daughter, yeah, daughters,I have five.
Daughters, daughters, more thanone, five.
I'll give you the final thought.
Tabatha Thorell (36:33):
So you asked me this, and one thing that we
like to live by in our house isdo it anyway.
And life is hard, there'salways going to be obstacles.
Do it anyway.
You know, whether you'retalking investment podcast,
you're scared.
Do it anyway, because doing itis what breaks the fear.
So just today, when you think,if you hesitate in your head,
(36:54):
just hear my voice, do it anyway.
Carl Richards (36:56):
I love it and that's a great place to leave it
.
Tabatha Thorell, thank you somuch for being my guest today.
Tabatha Thorell (37:02):
You're
And thank you for joining ustoday.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant
step, Stephanie Gaffor.
If you like what you heard today, leave us a comment and a
review and be sure to share itwith your friends.
(37:22):
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaks.
ca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
(37:45):
who have said yes to podcasting,let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'rePodcast Solutions Made Simple.
We'll catch you next time.
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