July 30, 2025 • 45 mins
Ever wondered why some podcasts thrive while others fizzle out after just a few episodes? Serial entrepreneur John C. Morley pulls back the curtain on what truly drives podcasting success—and it's not what most beginners expect.
With refreshing candor, John shares how he transformed his frustration with inadequate marketing agencies into a media empire that now produces over 20 pieces of content daily. His journey from engineering to podcasting reveals a crucial truth: sustainable podcasting requires genuine passion, not just profit motivation. "People think getting into podcasting is a get-rich-quick scheme," he explains, "but that's not the reason you start a podcast."
Through colorful anecdotes—from negotiating his first printing press to encountering aspiring podcasters who think they can "just click a button"—John illuminates the technical, creative, and psychological dimensions of podcasting that newcomers often underestimate. His approach of "arousing curiosity" rather than selling has built him a loyal audience across multiple platforms, proving that value-driven content beats sales-focused messaging every time.
Perhaps most valuable is John's practical wisdom about consistency, branding, and audience connection. His insistence that weekly podcasting is the minimum commitment required demonstrates why so many shows fail—their creators simply aren't prepared for the dedication successful podcasting demands. His insights on "sonic branding" and creating show names with creative potential offer immediately applicable strategies for podcast differentiation.
Whether you're considering starting a podcast or looking to take your existing show to new heights, John's blend of business acumen and creative insight provides a roadmap for authentic content creation that resonates with audiences. Check out his free resources at believemeachieve.com and discover why, in John's words, "If you don't believe in yourself, you're never going to achieve your dreams."
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca
If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl (00:04):
Welcome to Communication Connection Community the
podcaster's podcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
John, welcome to the podcast.
It's a privilege and pleasurenot to be with you, Carl.
John (00:41):
Welcome to the podcast.
It's a privilege and pleasurenot to be with you, Carl.
Carl (00:45):
Somebody else that eats, speaks, breathes, media talk
show.
I'm so excited for where thisconversation is going to take us
.
John, let's start at thebeginning, not maybe the very
beginning of your life.
But how did you get to whereyou are today?
Give me the Coles Notes versionof that.
John (01:02):
Just a quick run through that.
So I'm an engineer, I started atech company.
This year it's going to becelebrating 30 years.
We're working on what we'regoing to do for our 30-year
celebration because we're prettyexcited.
It's December, about 15, 16years ago roughly, I had become
fed up with the marketing andadvertising agency that I hired
(01:23):
just as I was graduating fromcollege and I, you know, for
many years believed that Icouldn't do any better because I
wasn't a marketing expert.
You know, I was a writer, but Iwasn't anything like you know,
known.
So everybody kept taking thathammer and just keep basically
pounding me down Like you'llnever do this, you'll never do
this.
And one day I decided, after Igot my engineering degree, I
(01:46):
said you know what I said.
I need to stop listening topeople and I need to learn the
language of the mind, which Idon't know yet.
I need to learn hypnosis.
So I went and got certified inthat clinical hypnosis.
I need to get certified inneuro-linguistic programming so
I can learn how the bodylanguage works.
And I decided I needed to learna little bit about Silva.
(02:09):
So I took the Silva method six,seven times.
But in doing all this Irealized that people around me
were actually shaping my reality, whether I wanted it or I
didn't want it.
So about 16, 17 years ago, Isaid you know what?
How do I get rid of thesepeople?
These people that I fired can'teven print their way through a
(02:32):
paper bag, they can't proof,they can't do anything right,
and I'm like, how do I get ridof them?
I'm like so attached to them.
I remember one time when we hadto send a proof in and I said
to the lady I said, oh, thedeadline is today.
She said, oh, no, no, no, shesays our deadline's tomorrow.
Well, you said today.
(02:53):
Then I talked to the salesmanoh yeah, that's right, if you
want your deadline to betomorrow, then our deadline has
to be the next day and we'llhave to charge you the $500 for
that.
I'm like huh.
Then I found out they don't doany work in-house, they send it
out, blah, blah, blah, blah,blah.
And then what I figured out isthat I need to get rid of these
people.
Carl, how do I get rid ofsomebody that I'm so connected
(03:13):
at the hip with?
So I went to Xerox, who we havebeen a client of for many years
, at JMOR our very first blackand white copier color scanner.
I still remember to this day.
It was a lease, but I think itwas probably around 45,000.
Now, back then that was a lotof money for a black and white
machine.
The color was over 100,000, sowe weren't even looking there
(03:37):
and I still remember what it wastoday it was the Xerox 230ST,
which was a beast.
It was like a four-tray machinefax copier scanner.
Carl (03:46):
It was almost the size of a refrigerator.
John (03:48):
Pretty much it was um, not quite that tall, but maybe like
, uh, the size of the bottom,not the freezer.
Carl (03:56):
Yeah, yeah.
John (03:57):
And so it had the facts built in, you know cause?
You could fax and receive,which was pretty high tech.
And so I called Xerox up and Isaid, guys, I said, how do I
become a mom pop print shop?
Like, I'm technical but I don'tknow printing?
Oh, oh, we'll set up a lunch,we'll set up a breakfast.
So I came out to their place,saw their great big showroom.
(04:20):
After I fell in love with allthe machines.
They said, John, it's realsimple.
I said, really, it's so simpleyou wouldn't even believe it.
So how do we get started?
$150,000.
So I reached into my pocketvery humbly, and I peeled out
$150,000.
He looks at me and he says, no,John, when we talk we mean
(04:41):
thousands.
$150,000.
Oh well, I got gotta talk to mybank, talk my bank.
Yada, yada, yada, yada.
Uh, long story short, I I didget the deal, but I actually
wound up getting the full amountof money.
However, when I went back toXerox, I said, guys, I hate to
(05:01):
be the bearer of bad news I gotapproved, but it's not for the
full amount of the $150,000.
Oh well, how much did you getapproved for?
Well, that's the thing.
What do I owe you for thedinner.
I just want to pay you becauseobviously I'm not even in your
ballpark to somebody youprobably want to sell to.
How much was the dinner or thelunch?
I mean, I'll just pay you rightnow.
How much did you get?
I said I got 130.
(05:24):
Oh, 20,000 short.
You know, have a seat.
Do you want coffee, fruit, tea?
And they always will ask you.
Every time you come, theyalways ask you.
So I'm like no, I'm good, I'llhave some water.
Great, there's some water inthe fridge.
Help yourself.
He goes you are in luck.
How am I in luck?
(05:46):
I'm 20,000 short.
Well, what I didn't know isthat next week they're actually
running a promotion on thismodel or anything larger, and
they're giving a $20,000 rebate,with all taxes, all in.
So you're great, 130, you'reall good to go.
So I wasn't expecting this, butI knew there was going to be a
(06:08):
deal.
I said you know what?
It's been a long day.
I said I'm just going to gohome, I'm going to sleep on this
.
He said well, tomorrow'sSaturday.
I said I know.
So I'm going to sleep a coupleof days.
I'll get back to you on Mondayafternoon, or so Don't call me.
I'll call you.
So Monday afternoon around 1.30,.
I walk into the place, fourpeople flanked me.
Can we help you?
I said I'm Jeffrey's client.
(06:30):
Oh, Jeffrey, who are you, MrMorely?
Oh, Jeffrey, there's a guy here.
Oh, he comes running up.
Can I get your water?
Can I get your coffee?
Can I get you something?
You want a bagel?
You want donuts?
I don't want anything, I'm good.
How about some pizza?
I don't want anything, I'm good, okay.
So yeah, I just realizedsomething.
I appreciate the deal and 130,but I realized I can't afford
(06:51):
this machine.
What do you mean?
Well, you see, I realized thatthe training is going to be up
another, I don't know 30, 40,$50,000.
I can't afford that right now.
Dollars, I can't afford thatright now.
So until I can budget that kindof money, I'm gonna have to say
(07:12):
thank you and but no, thank youright now, right, right.
So he tells me to sit down.
Oh, geez, do I want coffeebagel.
That whole nonsense again.
Oh, and, by the way, Tina bakedyou know the muffins you like.
She baked those muffin stages.
You want one?
They're just out of the oven.
Carl (07:26):
Oh man.
John (07:27):
So, okay, I had one.
She goes into the cardealership office, does the
whole thing, comes out again.
He's happy as can be.
He goes.
Today's your lucky day.
Why is it my lucky day?
I forgot the best part.
What's the best part?
The best part is not only doyou get the $20,000 instant
rebate and all that great stuffwith the tax on, but I forgot
(07:49):
there was like a $45,000 creditfor training all in.
Oh yeah, I completely forgot tomention that.
So now we're very close.
Now I decide to do my finalnegotiating.
Okay, well, so you know, it'sactually October and I really
want to have this delivery.
(08:10):
Actually, I want it to hit mybooks like next year.
So I really don't want to takedelivery until January because
it's just not a good time for meright now.
So I said, if I could takedelivery second week of January
when I get back on vacation, letit hit my books in 90 days for
the first payment, do trainingwithin a week of that.
I think I'd be ready to go forit.
(08:31):
Oh, and he said is that it?
I said no, I actually want topay, point something, something
less per copy on this and I alsowant an additional 500 color
included per month and I want anadditional thousand black and
white included in my lease withno extra prices.
He goes that's a hard bargain.
I said you know what and Idon't expect you to do it.
So why don't we shake hands?
(08:52):
It was nice to know you and I'msure you'll find you know a
bigger fish Probably there's one.
We're going to walk in verysoon.
He says he goes.
So if I do this, this and this,I said yes, but I know you
can't do it, so I don't want youto lose your job.
Three seconds later he goesdone.
I said done, you have a dealand I bought my first Xerox
(09:19):
production press and the rest,as they say, is history.
The rest is history.
And I decided that I needed tobecome the best service to one
of my clients, which is JMOR,because I really built it for
JMOR, because JMOR was gettingshafted, all these things.
So I decided I needed to beable to do things like if I want
to do a mailing the nextmorning, I could send something
(09:41):
to the office at 2 am on thatsame day, walk it into the mail
place and it would be out thenext morning.
I could send something to theoffice at 2 am on that same day,
walk it into the mail place andit would be out the next day in
the mail without any middlemen.
Carl (09:49):
And it's there.
Yeah, yeah, yeah, yeah.
John (09:51):
And it's there.
Carl (09:52):
Right, right man.
What a phenomenal story and ajourney too.
Here endeth the TED Talk.
What was it that led you to thepodcasting space, then, of all
the media?
Good question, so about three,four years ago.
John (10:07):
So I've always loved video producing Okay, I've always
loved video editing, but I wasone of these people that was too
cheap to pay for Adobe Premiere.
Now we have Adobe for all ofour graphic and our design team
to do, like you know, all kindsof like brochures and digital
stuff.
We have that.
Yeah, by the way, all thesesoftware packages are supposed
to be the best, but they allcrash.
None of them work 100% of thetime.
(10:28):
It blows my mind, but that'sall of the story.
So I was cheap and I didn't wantto spend money, especially
while I was learning onproduction software.
So I talked to my friends whowere interns and they said oh,
you want to go try blah, blah,blah.
You want to go try DaVinci.
I said who's he?
Oh, great software, it's free.
You can try DaVinci and then,when you're ready, you can buy
(10:48):
the pro.
So I was on DaVinci standard fora long time and I realized you
know what I want?
To make an impact.
I live for two reasons everyday To become a better version
of myself and help other peoplebecome a better version of
themselves.
That's right.
So I should probably tell theworld that I probably should
create a podcast.
Well, first thing I did was Istarted the tech podcast, which
(11:11):
went in and out.
It was on the radio and stuff.
But then I realized that Ineeded something more than J MOR
.
Thus, inspirations for yourLife was born, starting having
guests and things like that, andI started telling people we're
the show that you probably don'twant to listen to, because
we're going to tell you thethings you don't want to hear.
Carl (11:29):
But they could be the things you need to hear.
John (11:31):
That's the next part.
Yes, they are the things youneed to hear, but the things you
don't want to hear.
So for me, carl, I love tocreate content.
I think my team and I, we putover 20 different pieces of
content up a day.
Wow, now, here's the best part.
I put all this stuff out.
Now.
You know, there's a lot ofpeople that post social media.
We were just talking about thisbefore the show.
(11:51):
I never get banned, not good.
Now, how can you post 20, 25pieces of content a day and not
get banned?
Right, that's a lot of content,isn't it?
Carl (12:04):
Yep, yep.
John (12:05):
But I don't get banned.
Why do you think I don't getbanned?
There's a reason.
Carl (12:10):
Is this a quiz?
Is there?
So I'm thinking you're notgetting banned because you're
positioning your content andyour posts and using the right
hashtags and all those things,so you don't get banned, so
you're using the right.
John (12:24):
I'm doing that.
But I'm doing one other thing,carl, that a lot of people in
this space you and I both knowwe were talking about this
before they make the mistakethat this is a selling platform.
We're not here to sell, right, Idon't sell in any of my content
.
Right, I solve challenges and Ieducate people with how they
(12:45):
can solve that problem in theirlife with just some advice.
So I have a motivational trackthat runs on Friday.
I have a JC Academy businesstrack.
Like last week, one of thethings we talked about was
what's a credit line?
What's a personal guarantee?
What are all these things?
What's a serial entrepreneur?
(13:05):
What's an entrepreneur?
They're wanted, but not badlyin any wrong reason.
So for me and then I also doscience I will say it's about
creating this message thataligns with people so they
become curious enough to want towatch it.
(13:28):
So the reason I don't getbanned is because all my content
arouses curiosity.
Carl (13:35):
From a sales perspective, though, your show shouldn't be
about sales.
Anyhow, I always share withpeople in ways it's an extension
of your business card and whatyou do and how you're helping
people.
And and the calls to actionyeah, they might lead to your
website, they might lead to aproduct, they might lead to a
service, but the actual showitself isn't about selling.
John (13:58):
Our call to action when we direct them there goes to a
link tree and it has all thebusinesses I own but also has
all the free content that youcan watch 24 hours a day, seven
days a week, 365 days a year.
And every show I start, peopleare like you know.
I'm so grateful that you guysare here.
I'm John C Morely, serialentrepreneur.
It's a privilege, pleasure andhonor to be with you today.
I do want to thank you forbeing with me.
(14:20):
Whether you're here at XAM orXPM and I name a few other times
, it's so great to have you withme here live on the show or if
you're watching on the replay,even better.
Don't forget to grab that snackor maybe that delicious
beverage so we can sit togetherand you can soak up some good
knowledge from me.
Carl (14:38):
I love it.
I love it.
What are some of the challengesthat you're seeing along the
way as folks are checking outthis industry, this podcasting
game, for the first time?
What are some of the thingsyou've been at a while?
You've been at the inspiration,you're a speaker.
You've had great success inbusiness.
What are some of the challengeswhen people come to the
(14:58):
podcasting space that you'reseeing?
John (15:01):
I think the biggest thing I'm gonna share with you.
So I had somebody that I metseveral weeks ago and he got my
business card.
So I had somebody that I metseveral weeks ago and he got my
business card.
So when I go to an event, Idon't give out a business card.
So I have mobile businesses butI don't give out a business
card to a business.
I give out an all card.
An all card has my name, myphone number, no email address,
(15:24):
a QR code to my link tree andother ways they can reach out to
us.
So this one gentleman reachedout to me and I'll never forget
this.
He said you know, he says Iwant to pick your brain.
I want to know what do youcharge to like?
Do that?
He's like what, if I took youout to like to lunch or to
dinner and you could, like youknow, tell me, and I said well,
I'm happy to come out to lunchor dinner and I'm happy to give
(15:46):
you some advice on some ways youcould go or not go.
But I don't want you to thinkthat buying dinner or lunch for
me is going to give you anything.
You're going to be able to walkaway and do.
I'm going to explain to you thekinds of things you're going to
do, but I'm not going tophysically tell you how to do
the trick.
So I'll tell you that, like ifyou're a painter, I'm going to
tell you that you need paint,you need a brush and you need to
(16:09):
dip the brush, you need toclean it and that's it.
But if you hire me, I'm goingto tell you what kind of paint
to get.
I'm going to tell you how tomix the paint.
I know nothing about paint, I'mjust picking this up.
I'm going to tell you howyou're going to deal with the
client.
I'm going to tell you how toprice.
I'm going to tell you all thosethings and then I'm going to
(16:30):
tell you how you make sure thatthe person is satisfied with the
color.
They said that wasn't the colorwe picked.
I'm going to tell you how tohandle that if you hire me,
right?
So this person that reached outto me said to me they want to
take me out to lunch or dinner,and I was very upfront with him.
I said look.
He said I want to start apodcast.
I'm a doctor.
So I said, ok, fine.
I said decide whether you wantme to do the podcast.
(16:53):
He said well, I know, you justclick a few buttons and it does
everything for you.
I said, well, not quite.
Carl (17:01):
If it was that easy.
John (17:01):
Everyone would be doing it , right, he said you just click
a button, he says, andeverything just happens.
Well, there's some automatedprocesses, yes, but you don't
just click a button andeverything happens.
Well, what do you do?
Come up with your content.
What is your content?
Oh, I know what it is.
Okay.
Well, do you need us to producethis show?
No, I can figure it out myself.
Are you going to edit this show?
(17:22):
That's something I might needhelp with, but I'm told you
really don't have to edit toomuch.
You just have to, like you know, fix the sound a little bit.
Okay, we can do a live show.
Yeah, maybe I'll do that.
Fine, so I said.
He said what do you charge anhour for consulting?
This is what I charge per hour.
I said, but if you do a packagewith me, this is what it's
going to cost.
Oh, he says, I might beinterested in that.
I said I want to make sureyou're understanding that you're
(17:45):
not just going to do this andgo make money.
I want you to be very clearabout that.
See, people think that gettinginto podcasting you probably
know this that it's a get richquick scheme.
Oh, my gosh, they're on thispodcast show.
Podcasting you have to do forthe love of it, for the passion
of it, and money comes from itgreat, but that's not the reason
(18:06):
why you and I and so many otherpeople get into podcasting.
It's because we have a messagethat we want to share with the
world.
Yeah, and you know, one of thethings I was explaining to
people today when we weretalking about our health and
things like that and friendshipsand how we feel well, is our
dopamine or serotonin, ourendorphins and things like that.
(18:27):
So when we do this, we feelgood inside and that propels us
forward, kind of like.
You know, when you take a walk,you take a hike, right, you
start to feel better aboutyourself.
You actually notice I know, Inoticed when I did it that I'm
more productive than x.
I'm like gee, I got 10 thingsdone this morning.
That's's more than I usuallyget done All from just taking a
(18:47):
hike every day.
Yeah, yeah, so our brain hasthe ability to do these things.
But to answer your questionabout you know what do I see?
I see a lot of people thatthink they can just pop a
podcast on, you know, get behinda mic, talk, talk about
something, but they really don'teven have content.
(19:09):
Now.
You and I always do ad hocstuff as well, but I always come
up with the content, like whatI'm going to be talking about,
so it has a theme right.
Because if I just gonna say,well, you know, today I'm going
to talk about airplanes, about,but the point is, I want at
least know what it is, so thatwhen I queue everything up like,
oh and, by the way, our nexttopic is how drones are causing
(19:33):
challenges in Texas.
Why?
Because Amazon is unfortunatelycome to the recollection that
they're not noisy, but manypeople around the area are
complaining that they're toonoisy so they have to relocate.
So I do things like that and Ithink getting people curious.
A lot of people that get on apodcast think they're going to
(19:54):
get on a podcast and they'regoing to get millions of
subscribers Not happening.
Carl (19:58):
You mean that doesn't happen?
No, no, no.
John (20:02):
People need to like your content.
You know we get peoplesubscribe, some people
unsubscribe.
You get that.
Some people also don't like thefact that you tell them what
they don't want to hear, andthen they unsubscribe.
So, I think what's going on inthe industry right now is
everyone thinks they can start apodcast because they think
they're going to make so muchmoney with it.
And although that's true, theycan make money from it but
(20:24):
that's true, they can make moneyfrom it but that's not the
reason you start a podcast.
A podcast we talk about couldbe an extension of your business
, can be extension of yourpersonality.
It can have people connect.
So you know what's really goingon, and I think the biggest
mistake people out there aremaking is they go to start a
podcast but they don't do itbecause they're passionate about
it.
This guy I was talking to a fewweeks ago is not starting this
(20:47):
podcast because he likespodcasts.
And so you're interested aboutpodcasts.
I'm interested.
I said so you're really excitedabout getting on the air?
He said not really.
So why are you podcasting?
Well, you know I want to getthe word out.
It'll be good advertising.
I'm sure I'll make a lot ofmoney from it, but I hate
podcasting.
Oh well, maybe you should thinkabout that a little more before
(21:10):
you dive into it.
Well, I'm not going to get asheavy as you are.
I mean, I'm not going to go ascrazy as you do every day.
I'm just going to do like onceevery two weeks or once a month,
like, okay, let me stop youright here.
If you're going to do a weeklypodcast, you can do that.
This is not a bi-monthly.
This is not what that is.
This is not a monthly.
If you can't commit to once aweek, don't do a podcast 100%
(21:32):
and the other piece of thatequation too.
Carl (21:34):
John, just to jump in there because I know we're
covering so much ground, we canprobably talk for the next six
hours and not even move theneedle that far.
But one of the things thatyou've hit on is, firstly, it's
a long game, not a short game.
For most people, unless you'vebeen there, done that, you're
not an instant.
You know 11 billion listenersand downloads.
It doesn't happen that wayunless you're Oprah or Joe Rogan
(21:57):
.
But keep in mind they've donestuff that allows them and they
have the credibility of thecelebrity status or whatever you
want to call it, or the thoughtleadership for people like Tony
Robbins.
They have that already built inbecause they've already done
that.
For somebody who's at thestarting gate, it takes a little
longer, but it has to be thatcommitment and dedication.
(22:19):
And if you're looking at itjust with dollar signs in your
eyes, you're going to be sorelydisappointed because it's not a
get rich quick scheme.
It doesn't lead to a pot ofgold at the end of the rainbow.
It's just.
I mean, yes, is there money tobe made?
Yeah, I have conversations withpeople on discovery calls that
say so.
Yeah, I want to start a podcast.
It's going to be about this andwe'll do this, and eventually
(22:40):
I'd like to monetize.
And when I say, okay, let's noteven talk about monetization.
Yet we don't even have a showyet, let alone anything that we
can put a dollar sign on.
John (22:50):
So I'm with you there.
We just started.
So one of my companies does allkinds of printing, as I told
you paper, plastic, metal, glass, wood so we just decided and
we've been in the industry for awhile that we're starting to
make our own swag come the endof this year.
Now, we've done this before andwe're starting with a t-shirt.
We're still playing with somedifferent concepts and some
(23:11):
ideas.
We call it more Carl themovement.
Yes, you can buy a t-shirt, buthey, if you answer one of our
questions on the air and you getit right, oh, we might send you
a free t-shirt.
So for us, we want to createthat movement, like, hey, I
listen to this, I do that.
And when that happens like, forexample, a big thing we're
(23:36):
working on right now is gettingour senators and assemblymen
perfect time before the election.
We have a senator in New Jersey, we have assemblymen and we're
going to go around to otherstates as well.
One of the things we want to donext year we've been doing the
remotes for a while like this wewant to build our own studio
where people can come in, andwhat we're going to do is we're
going to entice them, because ifthey come to our studio, well,
(23:57):
we'll get you on the show withinthe month.
If you can't come to the studio, well, we'll get to you within
three or four months, yeah, yeah.
So that's what we're trying todo.
We're trying to build that, butI think the biggest thing right
now we never had was we neverhad swag.
So I think when you come upwith the idea this is a
psychologist that wants to starta show and his brand is the
(24:17):
fact that he wants to get on theair, I said, well, do you have
any music?
You need music as an intro foryour podcast?
Yeah, I'll probably justdownload something like what you
can't do that, yeah.
So I remember having a studentof ours, because we have about
27 interns.
We connect with about eight or10 colleges and one of the
things we do internships on ismedia, and what I do now to make
(24:41):
sure they're serious about itis we have one free interview.
Then we have a second interview.
By the way, if you miss aninterview, you're out.
On the second interview, we'renow thinking you might be a good
match.
Now we're going to talk aboutwhat you should do to impress us
like a project, a mini project,on the third interview.
That's when you're actuallygoing to come back and present
(25:02):
what you've done and then ourteam will decide are you
somebody that should be on ourteam or maybe somebody that we
should take a pass on?
And I think a lot of peopledon't realize that you've got to
get the creative out there.
So, with these students and allthe things they're doing, we
talk about podcasting.
(25:23):
This one student I have to laugh.
He was online.
He did this video production.
It was great.
I'll call Mike, that's not hisname.
I said Mike, this is great.
I said the music was great.
He says I got it from one ofour libraries, our free library.
Yeah, yeah, one of our freelibraries About I don't know.
A month later, a week later, Italked to her about copywriting.
(25:44):
You can't use things, you can'tuse this and that and all
before all that.
I did the talk and then I gotthis thing from him.
So about a month later, I get acall back from such and such
productions which is thedivision of Sony, by the way and
they call me and I said I'msuch and such.
I'm John C Morely.
How can I be?
Are you the one that runs such?
I said yes, I am Okay.
(26:04):
So you're the organizationresponsible for this video?
I said yes, we are Okay.
You know you're using acopyrighted music in that video.
I said we are.
Well, actually it was producedby one of our interns.
Let me bring him in, michael,this is Paul from Sony licensing
corporate legal department.
He's reaching out to us becausehe claims that the video you
(26:26):
produced remember the one aboutthe traffic light?
He says the song isn't ours orit's not public domain, it's not
licensed.
Oh, sure it is, we have it onour server.
Well, what does your serverconnect to?
Oh, it connects to such andsuch media group.
He says yes, he says that's oneof our partners.
Yeah, yeah, so we have rightsto that.
You have rights to that.
Who has rights to it?
(26:48):
Our college, right, you haverights to use that music to
produce things for your collegethat are in a non-corporate
environment.
Well, my professor said itdoesn't matter, it doesn't
matter where you take it home,you're still not producing for a
company.
So now he obviously understandsthat this was a big mistake.
(27:09):
Trying to do the right thingwith these people.
I said look.
I said you've got some goodmusic.
We have music we use, we writemusic.
I said we'll talk to you abouta licensing agreement.
But a licensing agreement, longstory short.
We talked about a licenseagreement lets us keep our music
the way it is Right and we gofrom there.
But now I'm very strict aboutunderstanding.
Where did that music come from?
Yeah, did it come from thislibrary, that library?
(27:31):
No, I just grabbed it online.
And I tell people, in all ourproductions, our content is
copyrighted, as well as ourmusic, which means you cannot
remix it, which means you cannotpush it out somewhere without
our permission.
And I think, when you do allthese kinds of things, even when
we do our guests and our hosts,we have forms they have to sign
(27:53):
.
They're like you guys are nuts.
I'm like, yeah, but we're alsoproducing a radio show and we
don't want to destroy our brandnor have something that could be
a legal issue.
And a lot of people don'tunderstand that there is a
certain ethics.
Yes, there's freedom of thepress and freedom of speech, but
there's a certain ethics thatyou have to comply with and I
(28:13):
think a lot of students that weget don't understand that.
Carl (28:16):
Yeah, yeah for sure.
And as far as the music goes,you're absolutely right, and
even stuff that is listed asroyalty-free isn't necessarily
royalty-free.
It might be royalty-free forcertain uses, but not for
commercial or podcast.
I run up against this, and alsoone of the things that I like
about original music, as in andyou've said you're doing this,
(28:37):
we do this as well.
We have two music engineers onour team and they do nothing.
But well, they do other things,but they write original music.
Why?
Because it's sonic branding.
Right, we talk about visualbranding logos, fonts, colors
but there isn't a sonic brand ifyou're using or it's not your
(28:57):
sonic brand if you're usingsomebody else's music, even if
it is in the public domain.
John (29:02):
We wrote our first jingle, orbital.
We didn't write a jingle forOrbital We'll have to do that
one of these days but we wrote ajingle for JMOR, one of my
other companies, and it's prettystraightforward, but basically
it goes for IT services and datadestruction.
The JMOR connection should beyour direction.
For over 20 plus years, we'reengineering technology to grow
(29:23):
your business.
Our custom solutions are atyour service, jayandmorecom.
So that was a custom thing wewrote yes, it has some branding.
Does it bring us a lot ofbusiness?
No, but that thing we have inthat, we call it that little
chime.
You know, like Intel has theirlittle chime.
Well, we made a JMOR chime.
That's like our little tune.
(29:43):
That like means our name, right, and so I think a visual note
brand is very important becauseit sticks into the, into the
memoirs of our brain.
But a lot of people, you know,they just don't want to do the
work.
I think a lot of people arejumping on the podcast bandwagon
because of, oh well, thisperson did it and this person
did it and that person did it.
(30:04):
I'm like, yeah, that's fine,but do you have content?
Like, if you're not creative,where are you getting content?
Oh, I don't know, I'll justgrab it somewhere.
You can't do that.
Like what is your inspiration?
Are you going to get guests?
Oh, I don't know how to getguests.
Carl (30:28):
Well, do you want us to get guests?
John (30:28):
for you.
Yeah, you could do that for us?
Carl (30:29):
Well, we're going to charge you for guests.
John (30:32):
You charge us?
Yes, yeah, that's what abusiness does typically.
And he's like yeah, but I wastold you just go online, the
guests are free.
Yes, if you want to go onlineand you want to do the work,
that's fine, you could do it,it's free.
But you're asking us to vetyour guests for you.
Well, how do I do that?
You can pay us to train you howto do that.
And I think what they realize isthat they don't have the skills
.
It's like the guy who tries tobuild a house and he has no clue
(30:56):
that he has to start with afoundation before he puts the
roof on.
Oh, I had to close the walls upbefore I put the windows in.
Well, that's why they're notholding.
And it sounds stupid, but whatyou don't know can hurt you in
this industry.
So I think the biggest thing Ihave to tell you is that you
have to stay at the top of yourgame.
(31:16):
You have to keep learning,regardless of what industry
you're in, and I think, if youunderstand that podcasts are
here for education and toinspire other people and your
brand aligns with your passion,people are going to follow you,
people are going to watch yourshow, but I don't want you to
(31:38):
think that you're going to get10,000.
For us to get 150,000, 170,000,that didn't happen overnight.
It takes time.
And I think these people thatare trying to come out of the
brand of starting a podcast,they're doing this because they
hear oh, my friend started apodcast and then they don't
realize that they need an audioengineer.
Oh well, you just download this, you don't?
(31:59):
Well, what do you do when thesound doesn't work?
So one of the things we'veworked a lot with is like we
have people record and they'reon ships.
That's always fun, right?
So if somebody is on a ship,okay and even though the stream
could be a little messed up,well, how do I make sure that
your copy and my copy are good,because the internet's bad?
So what we do is we record yourshow locally and our show
(32:22):
locally and at the end of theshow we download all the files
and we work with those Becausethe internet can be messed up.
So I think it's a technologypiece, but I think in starting a
podcast you have to realizethat it's also a responsibility.
Are you up to thatresponsibility?
And if you're not, are yougoing to hire somebody to do
(32:45):
that?
Or are you just going to kindof start something and then not
follow through, because thenthat would be a waste?
But a lot of people out there,they just think they're going to
start one show, they're goingto get an Apple thing.
Like one guy said to me oh well, can you get me an Apple?
Can you get me to the?
Yeah, we can get you in ahundred different networks.
Oh well, can you get me toApple?
Can you get me to the?
Yeah, we can get you inhundreds of different networks.
Oh well, what do you charge forthat?
It's a fee per each network.
We get you to Right and thenI'm all set right.
(33:07):
No, no, no, no, no.
Then we have to submit to them.
How do you do that?
Well, there's a charge to be ona platform.
Oh well, but I could learn.
Well, we can teach you, butthen you're going to pay us.
So is that learning curve worthit?
Or how long are you going to bea podcaster for?
Carl (33:29):
Yeah, and that's where we started.
We started in the trainingspace showing people how to do
their own podcasts, and we foundout very early on that we still
love to train people for thosewho are very ambitious and have
even some technical skills, butwe found out early on that most
people they don't have the timeor the technical skills to do
that because their time isconsumed doing their business
(33:51):
and that's what they should bedoing.
So the backend stuff, all thethings that you just mentioned,
that's what we do, that's whatyou do, that's what we do.
We help people in that space todo that.
John (34:03):
But do they want to pay the money to do that?
I know there's one network thatI was on a show with an author
for a book and I showed up tothis show and there was an audio
engineer there and the lady wasnot technical.
She pays a fee every month tothe network so they can run and
(34:23):
produce her show.
And the thing is, are you goingto do it or are you going to
hire somebody?
Because if you don't know howto do it, it's just going to be
a mess.
I mean, do you even know whatkind of equipment you need?
Your laptop microphone's notgoing to quite hack it.
I mean.
The other thing too is I traveland I go through the airports
(34:45):
and a lot of times I joke withthe security people.
I said, look.
I said you know you break it,you buy it.
Well, you know a $50 microphone, that's not a big.
I said, no, try a $3,000microphone, what?
That's why I said be carefulwith the cartoony, be careful
with that, yeah, yeah.
And so I think people don'tunderstand what's needed to
(35:07):
produce a podcast.
They don't even understand thatyou've got to come up with an
agenda.
And is your agenda going to berelevant with people.
And the other thing is are yougoing to do a podcast?
Are you going to do astreamcast?
Yeah, but what got me intowhere I've gone with Orbital is
I realized that I'm very good atcreating brands, I'm very good
at creating concepts, and Ifigured that if I could do this
(35:32):
for JMOR, well I could do thisfor other companies, which is
where we actually changed ourname many years ago to Orbital
Media.
Now you might say, gee, whatdoes that mean?
Well, we were brainstorming atlunch one day and we were just
knocking around terms spaceorbit, it's like, that's it
Orbital media?
And this was like yeah, yeah,let's do that.
Is that name taken?
(35:53):
No, let's go check online.
It's not, let's register it.
Is the domain free?
No, let's get it.
So that's kind of how it happensand what I tell people.
Whether it's in podcasting orit's in business, you've got to
be creative.
If you're not creative, youknow it's not your brand and you
can't copy somebody else who'sa good caster.
(36:14):
You have to have yourpersonality, you have to have
your brand.
But having a company name.
So what we're able to do is bevery playful with that.
So one of the things we tellpeople is look, you know, we'll
always be insured to blast youoff safely in front of your next
client.
When people hold on our phone,we say to people well, you know,
(36:36):
while on board here OrbitalMedia, we value your safety and
your business.
We invite you to please take amoment and make sure your
seatbelt is fastened through theduration of our call.
Incidentally, one of ourmarketing agents will be with
you shortly.
In the meantime, feel free toget your own snacks and we'll be
(36:57):
back with you to create amessage that we know will arouse
your potential clients.
To create a message that weknow will arouse your potential
clients.
So you have to get creative likethat, and I think that's the
problem with a lot of people'sname.
They pick a name that's aone-way name, like I don't know,
black Dog or some service name,sprinkler.
(37:18):
You can't do anything with it,you can't be creative with it.
And I think what I realized isthat I love the tech industry,
but in the tech industry I can'tbring all my creativity there.
So that's why I love theengineering company, but I also
have a passion for arousingcuriosity with media, and
whether that's print, whetherit's paper, whether it's plastic
(37:39):
, arousing curiosity with mediaand whether that's print,
whether it's paper, whether it'splastic, whether it's a story,
I think people out there alwayswant to be entertained and if we
can entertain people in a waythat gets them curious about
something, they're going to behooked to your brand.
They're going to be hooked toyour book, whatever it is.
(38:02):
But I can tell you that you know, going to a company that just
has a name like you know,printer or town printer there's
not too much you can do withthat, like you can't when you
have a name that has a flare.
I remember we were doing avalet parking for an event and
we said in our sign you know,you might just be here thinking
(38:25):
we're parking your car, butOrbital Media will always make
sure that not only will your carbe parked correctly but we'll
choose the right vehicle to getyou in front of that next
prospect.
So it was a little play on andit was a great big sign and all
we did was park the car and like, oh yeah, you're media people,
you're the people part where wedidn't park your car.
We paid to have valets parkyour car.
(38:46):
Like that was really cool.
So I love to come up with thesethings, whether it be lumpy
mail, whether it be because Ithink everything is relevant if
you can get creative behind it.
Carl (38:59):
Yeah, you do need that creativity and we're seeing for
those folks who get it, forthose podcasters or business
owners or whoever it is that getit.
They're the ones they triggermemories in people because it's
like, oh, I remember seeing thatthing and it was even something
as simple as I can't believeI'm drawing an example of this
but even something as simple asyou go to the washroom if it
(39:20):
just says, ladies and gents,well, okay, you know which one
is which right, but the onesthat get a little creative, that
you know it's either a pictureof something or you have been a
hand carved piece of wood orwhatever.
That it's creative and youremember that.
John (39:35):
I remember going to one and now with the thing with the
restroom, is now trying to begender neutral and all that
stuff.
So now they have either.
They used to say men's room,ladies room they don't do that
anymore but they'll say bothgenders, any gender.
But then I went to onerestaurant, figured it was going
to say something like men'sroom, ladies room, or something
(39:55):
like men's and ladies room, orboth genders.
It's not what I got.
I looked at the door, all thefour doors.
Carl (40:06):
It just says whatever.
John (40:10):
I love it.
So I think you have to becreative, but you have to do it
in a way that is not going todisrespect people's race,
religion, sexual orientation,creed, color, political party.
That's not an easy feat,believe it or not.
To be able to get creative toget people curious but then not
(40:31):
to offend them.
Right, like take the Olympics,for example, without diving into
that too thick, that was achallenge, right?
And everyone tried to admit tooh no, they didn't mean that.
I'm sorry.
When you're in charge of theInternational Olympics, you
should know that your name is onthe line.
When a multi-billion dollarcompany like the C company
(40:54):
pulled out, I mean hello.
You got to be brand consciousand you've also got to be people
conscious, and I think thatwhen you're not people conscious
, you're just saying I'm goingto do whatever I want and I
don't care.
And so if you don't care, thenthat means people shouldn't care
(41:16):
about what you do.
Wow.
Carl (41:19):
Wow, John, I would love to keep chatting with you.
This has been an amazingconversation, though I think
it's worthy of a second one downthe line to pop the cork off
and see where the genie takes usnext time.
But before I turn you loose,we'll make sure that our
listeners have your contactinformation and your gift as
well, your links and all of that.
Before I turn you loose, though, I'll give you the final
(41:41):
thought.
John (41:41):
My friend and all of that Before I turn you loose, though,
I'll give you the final thought, my friend, yeah.
So the thing I want to leaveyou with is just a quick story
and then a link.
I will tell you that I'm alsopresident of a 501c3.
About, I'm going to say, maybe10 or 12 years ago there was an
elected official, a mayor, whodidn't quite like that I was
doing this First.
(42:01):
He nominated me in because hedidn't realize how powerful I
was doing this.
First.
He nominated me in because hedidn't realize how powerful I
was going to be.
And then one day he called medown to his office and he said
John, when are you going to giveup?
Sat in his chair.
And I said to him you know whatClosed my eyes.
What are you doing?
I said, sir, I don't want tolie to you.
I want to give you the exactyear, the exact month, the exact
day, hour, minute, second, I'mofficially going to give up.
(42:22):
Oh, okay, take your time.
I said, demare, I'm going togive up when a little baby boy
or a little baby girl tellstheir parents they don't want to
walk anymore.
And so I say to him I said mayI ask you a question?
He says yes, so you have twochildren, right?
A boy and a girl, I think.
A boy that just going as afreshman and a girl that's just
(42:44):
graduating as a senior this year, right?
Yes, do both of them walk?
Yeah, when did either one ofthem ever tell you that they
didn't want to walk anymore?
He scratched his head for along time.
Never, I said you know, sir, Iknew you were a bright,
intelligent young man the momentI met you several years ago,
(43:06):
and that's exactly what I'mgoing to give up.
Never, I said you know he goes.
You're arrogant.
I get out of my office, I saidyou know, sir, I never really
needed you.
I said I just came here with anolive branch and I leave you
with that thought, becauseyou've always got to bring your
A game to the table.
Carl or someone else will Checkout all my great free content
at Believe, that's B-E-L-I-E-V-E, me M-E, achieve
(43:29):
A-C-H-I-E-V-Ecom, and I'm givinganyone that reaches out within
the next 90 days a complimentary30-minute session with me,
whether that's for goal setting,hypnosis or technology or
marketing, I'm giving you a free30-minute consultation with me
to gain some knowledge and toimprove your life.
And remember, ladies andgentlemen, if you don't believe
(43:51):
in yourself, you're never goingto achieve your dreams.
Carl (43:56):
Great place to leave it.
John Morely, thank you so muchfor being my guest today, my
privilege and pleasure.
Carl, thank you so much andthank you for joining us today.
Special thanks to our producerand production lead, Dom Carillo
, our music guru, Nathan Simon,and the person who works the
arms all of our arms, actuallymy trusty assistant, Stephanie
Gafoor.
If you like what you heardtoday, leave us a comment and a
(44:43):
review and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
enemies.
Thank you in the show notes.
And if you're ready to take theplunge and join the over 3
million people who have said yesto podcasting, let's have a
conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
Welcome to Communication Connection Community the
podcaster's podcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
John, welcome to the podcast.
It's a privilege and pleasurenot to be with you, Carl.
John (00:41):
Welcome to the podcast.
It's a privilege and pleasurenot to be with you, Carl.
Carl (00:45):
Somebody else that eats, speaks, breathes, media talk
show.
I'm so excited for where thisconversation is going to take us
.
John, let's start at thebeginning, not maybe the very
beginning of your life.
But how did you get to whereyou are today?
Give me the Coles Notes versionof that.
John (01:02):
Just a quick run through that.
So I'm an engineer, I started atech company.
This year it's going to becelebrating 30 years.
We're working on what we'regoing to do for our 30-year
celebration because we're prettyexcited.
It's December, about 15, 16years ago roughly, I had become
fed up with the marketing andadvertising agency that I hired
(01:23):
just as I was graduating fromcollege and I, you know, for
many years believed that Icouldn't do any better because I
wasn't a marketing expert.
You know, I was a writer, but Iwasn't anything like you know,
known.
So everybody kept taking thathammer and just keep basically
pounding me down Like you'llnever do this, you'll never do
this.
And one day I decided, after Igot my engineering degree, I
(01:46):
said you know what I said.
I need to stop listening topeople and I need to learn the
language of the mind, which Idon't know yet.
I need to learn hypnosis.
So I went and got certified inthat clinical hypnosis.
I need to get certified inneuro-linguistic programming so
I can learn how the bodylanguage works.
And I decided I needed to learna little bit about Silva.
(02:09):
So I took the Silva method six,seven times.
But in doing all this Irealized that people around me
were actually shaping my reality, whether I wanted it or I
didn't want it.
So about 16, 17 years ago, Isaid you know what?
How do I get rid of thesepeople?
These people that I fired can'teven print their way through a
(02:32):
paper bag, they can't proof,they can't do anything right,
and I'm like, how do I get ridof them?
I'm like so attached to them.
I remember one time when we hadto send a proof in and I said
to the lady I said, oh, thedeadline is today.
She said, oh, no, no, no, shesays our deadline's tomorrow.
Well, you said today.
(02:53):
Then I talked to the salesmanoh yeah, that's right, if you
want your deadline to betomorrow, then our deadline has
to be the next day and we'llhave to charge you the $500 for
that.
I'm like huh.
Then I found out they don't doany work in-house, they send it
out, blah, blah, blah, blah,blah.
And then what I figured out isthat I need to get rid of these
people.
Carl, how do I get rid ofsomebody that I'm so connected
(03:13):
at the hip with?
So I went to Xerox, who we havebeen a client of for many years
, at JMOR our very first blackand white copier color scanner.
I still remember to this day.
It was a lease, but I think itwas probably around 45,000.
Now, back then that was a lotof money for a black and white
machine.
The color was over 100,000, sowe weren't even looking there
(03:37):
and I still remember what it wastoday it was the Xerox 230ST,
which was a beast.
It was like a four-tray machinefax copier scanner.
Carl (03:46):
It was almost the size of a refrigerator.
John (03:48):
Pretty much it was um, not quite that tall, but maybe like
, uh, the size of the bottom,not the freezer.
Carl (03:56):
Yeah, yeah.
John (03:57):
And so it had the facts built in, you know cause?
You could fax and receive,which was pretty high tech.
And so I called Xerox up and Isaid, guys, I said, how do I
become a mom pop print shop?
Like, I'm technical but I don'tknow printing?
Oh, oh, we'll set up a lunch,we'll set up a breakfast.
So I came out to their place,saw their great big showroom.
(04:20):
After I fell in love with allthe machines.
They said, John, it's realsimple.
I said, really, it's so simpleyou wouldn't even believe it.
So how do we get started?
$150,000.
So I reached into my pocketvery humbly, and I peeled out
$150,000.
He looks at me and he says, no,John, when we talk we mean
(04:41):
thousands.
$150,000.
Oh well, I got gotta talk to mybank, talk my bank.
Yada, yada, yada, yada.
Uh, long story short, I I didget the deal, but I actually
wound up getting the full amountof money.
However, when I went back toXerox, I said, guys, I hate to
(05:01):
be the bearer of bad news I gotapproved, but it's not for the
full amount of the $150,000.
Oh well, how much did you getapproved for?
Well, that's the thing.
What do I owe you for thedinner.
I just want to pay you becauseobviously I'm not even in your
ballpark to somebody youprobably want to sell to.
How much was the dinner or thelunch?
I mean, I'll just pay you rightnow.
How much did you get?
I said I got 130.
(05:24):
Oh, 20,000 short.
You know, have a seat.
Do you want coffee, fruit, tea?
And they always will ask you.
Every time you come, theyalways ask you.
So I'm like no, I'm good, I'llhave some water.
Great, there's some water inthe fridge.
Help yourself.
He goes you are in luck.
How am I in luck?
(05:46):
I'm 20,000 short.
Well, what I didn't know isthat next week they're actually
running a promotion on thismodel or anything larger, and
they're giving a $20,000 rebate,with all taxes, all in.
So you're great, 130, you'reall good to go.
So I wasn't expecting this, butI knew there was going to be a
(06:08):
deal.
I said you know what?
It's been a long day.
I said I'm just going to gohome, I'm going to sleep on this
.
He said well, tomorrow'sSaturday.
I said I know.
So I'm going to sleep a coupleof days.
I'll get back to you on Mondayafternoon, or so Don't call me.
I'll call you.
So Monday afternoon around 1.30,.
I walk into the place, fourpeople flanked me.
Can we help you?
I said I'm Jeffrey's client.
(06:30):
Oh, Jeffrey, who are you, MrMorely?
Oh, Jeffrey, there's a guy here.
Oh, he comes running up.
Can I get your water?
Can I get your coffee?
Can I get you something?
You want a bagel?
You want donuts?
I don't want anything, I'm good.
How about some pizza?
I don't want anything, I'm good, okay.
So yeah, I just realizedsomething.
I appreciate the deal and 130,but I realized I can't afford
(06:51):
this machine.
What do you mean?
Well, you see, I realized thatthe training is going to be up
another, I don't know 30, 40,$50,000.
I can't afford that right now.
Dollars, I can't afford thatright now.
So until I can budget that kindof money, I'm gonna have to say
(07:12):
thank you and but no, thank youright now, right, right.
So he tells me to sit down.
Oh, geez, do I want coffeebagel.
That whole nonsense again.
Oh, and, by the way, Tina bakedyou know the muffins you like.
She baked those muffin stages.
You want one?
They're just out of the oven.
Carl (07:26):
Oh man.
John (07:27):
So, okay, I had one.
She goes into the cardealership office, does the
whole thing, comes out again.
He's happy as can be.
He goes.
Today's your lucky day.
Why is it my lucky day?
I forgot the best part.
What's the best part?
The best part is not only doyou get the $20,000 instant
rebate and all that great stuffwith the tax on, but I forgot
(07:49):
there was like a $45,000 creditfor training all in.
Oh yeah, I completely forgot tomention that.
So now we're very close.
Now I decide to do my finalnegotiating.
Okay, well, so you know, it'sactually October and I really
want to have this delivery.
(08:10):
Actually, I want it to hit mybooks like next year.
So I really don't want to takedelivery until January because
it's just not a good time for meright now.
So I said, if I could takedelivery second week of January
when I get back on vacation, letit hit my books in 90 days for
the first payment, do trainingwithin a week of that.
I think I'd be ready to go forit.
(08:31):
Oh, and he said is that it?
I said no, I actually want topay, point something, something
less per copy on this and I alsowant an additional 500 color
included per month and I want anadditional thousand black and
white included in my lease withno extra prices.
He goes that's a hard bargain.
I said you know what and Idon't expect you to do it.
So why don't we shake hands?
(08:52):
It was nice to know you and I'msure you'll find you know a
bigger fish Probably there's one.
We're going to walk in verysoon.
He says he goes.
So if I do this, this and this,I said yes, but I know you
can't do it, so I don't want youto lose your job.
Three seconds later he goesdone.
I said done, you have a dealand I bought my first Xerox
(09:19):
production press and the rest,as they say, is history.
The rest is history.
And I decided that I needed tobecome the best service to one
of my clients, which is JMOR,because I really built it for
JMOR, because JMOR was gettingshafted, all these things.
So I decided I needed to beable to do things like if I want
to do a mailing the nextmorning, I could send something
(09:41):
to the office at 2 am on thatsame day, walk it into the mail
place and it would be out thenext morning.
I could send something to theoffice at 2 am on that same day,
walk it into the mail place andit would be out the next day in
the mail without any middlemen.
Carl (09:49):
And it's there.
Yeah, yeah, yeah, yeah.
John (09:51):
And it's there.
Carl (09:52):
Right, right man.
What a phenomenal story and ajourney too.
Here endeth the TED Talk.
What was it that led you to thepodcasting space, then, of all
the media?
Good question, so about three,four years ago.
John (10:07):
So I've always loved video producing Okay, I've always
loved video editing, but I wasone of these people that was too
cheap to pay for Adobe Premiere.
Now we have Adobe for all ofour graphic and our design team
to do, like you know, all kindsof like brochures and digital
stuff.
We have that.
Yeah, by the way, all thesesoftware packages are supposed
to be the best, but they allcrash.
None of them work 100% of thetime.
(10:28):
It blows my mind, but that'sall of the story.
So I was cheap and I didn't wantto spend money, especially
while I was learning onproduction software.
So I talked to my friends whowere interns and they said oh,
you want to go try blah, blah,blah.
You want to go try DaVinci.
I said who's he?
Oh, great software, it's free.
You can try DaVinci and then,when you're ready, you can buy
(10:48):
the pro.
So I was on DaVinci standard fora long time and I realized you
know what I want?
To make an impact.
I live for two reasons everyday To become a better version
of myself and help other peoplebecome a better version of
themselves.
That's right.
So I should probably tell theworld that I probably should
create a podcast.
Well, first thing I did was Istarted the tech podcast, which
(11:11):
went in and out.
It was on the radio and stuff.
But then I realized that Ineeded something more than J MOR
.
Thus, inspirations for yourLife was born, starting having
guests and things like that, andI started telling people we're
the show that you probably don'twant to listen to, because
we're going to tell you thethings you don't want to hear.
Carl (11:29):
But they could be the things you need to hear.
John (11:31):
That's the next part.
Yes, they are the things youneed to hear, but the things you
don't want to hear.
So for me, carl, I love tocreate content.
I think my team and I, we putover 20 different pieces of
content up a day.
Wow, now, here's the best part.
I put all this stuff out.
Now.
You know, there's a lot ofpeople that post social media.
We were just talking about thisbefore the show.
(11:51):
I never get banned, not good.
Now, how can you post 20, 25pieces of content a day and not
get banned?
Right, that's a lot of content,isn't it?
Carl (12:04):
Yep, yep.
John (12:05):
But I don't get banned.
Why do you think I don't getbanned?
There's a reason.
Carl (12:10):
Is this a quiz?
Is there?
So I'm thinking you're notgetting banned because you're
positioning your content andyour posts and using the right
hashtags and all those things,so you don't get banned, so
you're using the right.
John (12:24):
I'm doing that.
But I'm doing one other thing,carl, that a lot of people in
this space you and I both knowwe were talking about this
before they make the mistakethat this is a selling platform.
We're not here to sell, right, Idon't sell in any of my content
.
Right, I solve challenges and Ieducate people with how they
(12:45):
can solve that problem in theirlife with just some advice.
So I have a motivational trackthat runs on Friday.
I have a JC Academy businesstrack.
Like last week, one of thethings we talked about was
what's a credit line?
What's a personal guarantee?
What are all these things?
What's a serial entrepreneur?
(13:05):
What's an entrepreneur?
They're wanted, but not badlyin any wrong reason.
So for me and then I also doscience I will say it's about
creating this message thataligns with people so they
become curious enough to want towatch it.
(13:28):
So the reason I don't getbanned is because all my content
arouses curiosity.
Carl (13:35):
From a sales perspective, though, your show shouldn't be
about sales.
Anyhow, I always share withpeople in ways it's an extension
of your business card and whatyou do and how you're helping
people.
And and the calls to actionyeah, they might lead to your
website, they might lead to aproduct, they might lead to a
service, but the actual showitself isn't about selling.
John (13:58):
Our call to action when we direct them there goes to a
link tree and it has all thebusinesses I own but also has
all the free content that youcan watch 24 hours a day, seven
days a week, 365 days a year.
And every show I start, peopleare like you know.
I'm so grateful that you guysare here.
I'm John C Morely, serialentrepreneur.
It's a privilege, pleasure andhonor to be with you today.
I do want to thank you forbeing with me.
(14:20):
Whether you're here at XAM orXPM and I name a few other times
, it's so great to have you withme here live on the show or if
you're watching on the replay,even better.
Don't forget to grab that snackor maybe that delicious
beverage so we can sit togetherand you can soak up some good
knowledge from me.
Carl (14:38):
I love it.
I love it.
What are some of the challengesthat you're seeing along the
way as folks are checking outthis industry, this podcasting
game, for the first time?
What are some of the thingsyou've been at a while?
You've been at the inspiration,you're a speaker.
You've had great success inbusiness.
What are some of the challengeswhen people come to the
(14:58):
podcasting space that you'reseeing?
John (15:01):
I think the biggest thing I'm gonna share with you.
So I had somebody that I metseveral weeks ago and he got my
business card.
So I had somebody that I metseveral weeks ago and he got my
business card.
So when I go to an event, Idon't give out a business card.
So I have mobile businesses butI don't give out a business
card to a business.
I give out an all card.
An all card has my name, myphone number, no email address,
(15:24):
a QR code to my link tree andother ways they can reach out to
us.
So this one gentleman reachedout to me and I'll never forget
this.
He said you know, he says Iwant to pick your brain.
I want to know what do youcharge to like?
Do that?
He's like what, if I took youout to like to lunch or to
dinner and you could, like youknow, tell me, and I said well,
I'm happy to come out to lunchor dinner and I'm happy to give
(15:46):
you some advice on some ways youcould go or not go.
But I don't want you to thinkthat buying dinner or lunch for
me is going to give you anything.
You're going to be able to walkaway and do.
I'm going to explain to you thekinds of things you're going to
do, but I'm not going tophysically tell you how to do
the trick.
So I'll tell you that, like ifyou're a painter, I'm going to
tell you that you need paint,you need a brush and you need to
(16:09):
dip the brush, you need toclean it and that's it.
But if you hire me, I'm goingto tell you what kind of paint
to get.
I'm going to tell you how tomix the paint.
I know nothing about paint, I'mjust picking this up.
I'm going to tell you howyou're going to deal with the
client.
I'm going to tell you how toprice.
I'm going to tell you all thosethings and then I'm going to
(16:30):
tell you how you make sure thatthe person is satisfied with the
color.
They said that wasn't the colorwe picked.
I'm going to tell you how tohandle that if you hire me,
right?
So this person that reached outto me said to me they want to
take me out to lunch or dinner,and I was very upfront with him.
I said look.
He said I want to start apodcast.
I'm a doctor.
So I said, ok, fine.
I said decide whether you wantme to do the podcast.
(16:53):
He said well, I know, you justclick a few buttons and it does
everything for you.
I said, well, not quite.
Carl (17:01):
If it was that easy.
John (17:01):
Everyone would be doing it , right, he said you just click
a button, he says, andeverything just happens.
Well, there's some automatedprocesses, yes, but you don't
just click a button andeverything happens.
Well, what do you do?
Come up with your content.
What is your content?
Oh, I know what it is.
Okay.
Well, do you need us to producethis show?
No, I can figure it out myself.
Are you going to edit this show?
(17:22):
That's something I might needhelp with, but I'm told you
really don't have to edit toomuch.
You just have to, like you know, fix the sound a little bit.
Okay, we can do a live show.
Yeah, maybe I'll do that.
Fine, so I said.
He said what do you charge anhour for consulting?
This is what I charge per hour.
I said, but if you do a packagewith me, this is what it's
going to cost.
Oh, he says, I might beinterested in that.
I said I want to make sureyou're understanding that you're
(17:45):
not just going to do this andgo make money.
I want you to be very clearabout that.
See, people think that gettinginto podcasting you probably
know this that it's a get richquick scheme.
Oh, my gosh, they're on thispodcast show.
Podcasting you have to do forthe love of it, for the passion
of it, and money comes from itgreat, but that's not the reason
(18:06):
why you and I and so many otherpeople get into podcasting.
It's because we have a messagethat we want to share with the
world.
Yeah, and you know, one of thethings I was explaining to
people today when we weretalking about our health and
things like that and friendshipsand how we feel well, is our
dopamine or serotonin, ourendorphins and things like that.
(18:27):
So when we do this, we feelgood inside and that propels us
forward, kind of like.
You know, when you take a walk,you take a hike, right, you
start to feel better aboutyourself.
You actually notice I know, Inoticed when I did it that I'm
more productive than x.
I'm like gee, I got 10 thingsdone this morning.
That's's more than I usuallyget done All from just taking a
(18:47):
hike every day.
Yeah, yeah, so our brain hasthe ability to do these things.
But to answer your questionabout you know what do I see?
I see a lot of people thatthink they can just pop a
podcast on, you know, get behinda mic, talk, talk about
something, but they really don'teven have content.
(19:09):
Now.
You and I always do ad hocstuff as well, but I always come
up with the content, like whatI'm going to be talking about,
so it has a theme right.
Because if I just gonna say,well, you know, today I'm going
to talk about airplanes, about,but the point is, I want at
least know what it is, so thatwhen I queue everything up like,
oh and, by the way, our nexttopic is how drones are causing
(19:33):
challenges in Texas.
Why?
Because Amazon is unfortunatelycome to the recollection that
they're not noisy, but manypeople around the area are
complaining that they're toonoisy so they have to relocate.
So I do things like that and Ithink getting people curious.
A lot of people that get on apodcast think they're going to
(19:54):
get on a podcast and they'regoing to get millions of
subscribers Not happening.
Carl (19:58):
You mean that doesn't happen?
No, no, no.
John (20:02):
People need to like your content.
You know we get peoplesubscribe, some people
unsubscribe.
You get that.
Some people also don't like thefact that you tell them what
they don't want to hear, andthen they unsubscribe.
So, I think what's going on inthe industry right now is
everyone thinks they can start apodcast because they think
they're going to make so muchmoney with it.
And although that's true, theycan make money from it but
(20:24):
that's true, they can make moneyfrom it but that's not the
reason you start a podcast.
A podcast we talk about couldbe an extension of your business
, can be extension of yourpersonality.
It can have people connect.
So you know what's really goingon, and I think the biggest
mistake people out there aremaking is they go to start a
podcast but they don't do itbecause they're passionate about
it.
This guy I was talking to a fewweeks ago is not starting this
(20:47):
podcast because he likespodcasts.
And so you're interested aboutpodcasts.
I'm interested.
I said so you're really excitedabout getting on the air?
He said not really.
So why are you podcasting?
Well, you know I want to getthe word out.
It'll be good advertising.
I'm sure I'll make a lot ofmoney from it, but I hate
podcasting.
Oh well, maybe you should thinkabout that a little more before
(21:10):
you dive into it.
Well, I'm not going to get asheavy as you are.
I mean, I'm not going to go ascrazy as you do every day.
I'm just going to do like onceevery two weeks or once a month,
like, okay, let me stop youright here.
If you're going to do a weeklypodcast, you can do that.
This is not a bi-monthly.
This is not what that is.
This is not a monthly.
If you can't commit to once aweek, don't do a podcast 100%
(21:32):
and the other piece of thatequation too.
Carl (21:34):
John, just to jump in there because I know we're
covering so much ground, we canprobably talk for the next six
hours and not even move theneedle that far.
But one of the things thatyou've hit on is, firstly, it's
a long game, not a short game.
For most people, unless you'vebeen there, done that, you're
not an instant.
You know 11 billion listenersand downloads.
It doesn't happen that wayunless you're Oprah or Joe Rogan
(21:57):
.
But keep in mind they've donestuff that allows them and they
have the credibility of thecelebrity status or whatever you
want to call it, or the thoughtleadership for people like Tony
Robbins.
They have that already built inbecause they've already done
that.
For somebody who's at thestarting gate, it takes a little
longer, but it has to be thatcommitment and dedication.
(22:19):
And if you're looking at itjust with dollar signs in your
eyes, you're going to be sorelydisappointed because it's not a
get rich quick scheme.
It doesn't lead to a pot ofgold at the end of the rainbow.
It's just.
I mean, yes, is there money tobe made?
Yeah, I have conversations withpeople on discovery calls that
say so.
Yeah, I want to start a podcast.
It's going to be about this andwe'll do this, and eventually
(22:40):
I'd like to monetize.
And when I say, okay, let's noteven talk about monetization.
Yet we don't even have a showyet, let alone anything that we
can put a dollar sign on.
John (22:50):
So I'm with you there.
We just started.
So one of my companies does allkinds of printing, as I told
you paper, plastic, metal, glass, wood so we just decided and
we've been in the industry for awhile that we're starting to
make our own swag come the endof this year.
Now, we've done this before andwe're starting with a t-shirt.
We're still playing with somedifferent concepts and some
(23:11):
ideas.
We call it more Carl themovement.
Yes, you can buy a t-shirt, buthey, if you answer one of our
questions on the air and you getit right, oh, we might send you
a free t-shirt.
So for us, we want to createthat movement, like, hey, I
listen to this, I do that.
And when that happens like, forexample, a big thing we're
(23:36):
working on right now is gettingour senators and assemblymen
perfect time before the election.
We have a senator in New Jersey, we have assemblymen and we're
going to go around to otherstates as well.
One of the things we want to donext year we've been doing the
remotes for a while like this wewant to build our own studio
where people can come in, andwhat we're going to do is we're
going to entice them, because ifthey come to our studio, well,
(23:57):
we'll get you on the show withinthe month.
If you can't come to the studio, well, we'll get to you within
three or four months, yeah, yeah.
So that's what we're trying todo.
We're trying to build that, butI think the biggest thing right
now we never had was we neverhad swag.
So I think when you come upwith the idea this is a
psychologist that wants to starta show and his brand is the
(24:17):
fact that he wants to get on theair, I said, well, do you have
any music?
You need music as an intro foryour podcast?
Yeah, I'll probably justdownload something like what you
can't do that, yeah.
So I remember having a studentof ours, because we have about
27 interns.
We connect with about eight or10 colleges and one of the
things we do internships on ismedia, and what I do now to make
(24:41):
sure they're serious about itis we have one free interview.
Then we have a second interview.
By the way, if you miss aninterview, you're out.
On the second interview, we'renow thinking you might be a good
match.
Now we're going to talk aboutwhat you should do to impress us
like a project, a mini project,on the third interview.
That's when you're actuallygoing to come back and present
(25:02):
what you've done and then ourteam will decide are you
somebody that should be on ourteam or maybe somebody that we
should take a pass on?
And I think a lot of peopledon't realize that you've got to
get the creative out there.
So, with these students and allthe things they're doing, we
talk about podcasting.
(25:23):
This one student I have to laugh.
He was online.
He did this video production.
It was great.
I'll call Mike, that's not hisname.
I said Mike, this is great.
I said the music was great.
He says I got it from one ofour libraries, our free library.
Yeah, yeah, one of our freelibraries About I don't know.
A month later, a week later, Italked to her about copywriting.
(25:44):
You can't use things, you can'tuse this and that and all
before all that.
I did the talk and then I gotthis thing from him.
So about a month later, I get acall back from such and such
productions which is thedivision of Sony, by the way and
they call me and I said I'msuch and such.
I'm John C Morely.
How can I be?
Are you the one that runs such?
I said yes, I am Okay.
(26:04):
So you're the organizationresponsible for this video?
I said yes, we are Okay.
You know you're using acopyrighted music in that video.
I said we are.
Well, actually it was producedby one of our interns.
Let me bring him in, michael,this is Paul from Sony licensing
corporate legal department.
He's reaching out to us becausehe claims that the video you
(26:26):
produced remember the one aboutthe traffic light?
He says the song isn't ours orit's not public domain, it's not
licensed.
Oh, sure it is, we have it onour server.
Well, what does your serverconnect to?
Oh, it connects to such andsuch media group.
He says yes, he says that's oneof our partners.
Yeah, yeah, so we have rightsto that.
You have rights to that.
Who has rights to it?
(26:48):
Our college, right, you haverights to use that music to
produce things for your collegethat are in a non-corporate
environment.
Well, my professor said itdoesn't matter, it doesn't
matter where you take it home,you're still not producing for a
company.
So now he obviously understandsthat this was a big mistake.
(27:09):
Trying to do the right thingwith these people.
I said look.
I said you've got some goodmusic.
We have music we use, we writemusic.
I said we'll talk to you abouta licensing agreement.
But a licensing agreement, longstory short.
We talked about a licenseagreement lets us keep our music
the way it is Right and we gofrom there.
But now I'm very strict aboutunderstanding.
Where did that music come from?
Yeah, did it come from thislibrary, that library?
(27:31):
No, I just grabbed it online.
And I tell people, in all ourproductions, our content is
copyrighted, as well as ourmusic, which means you cannot
remix it, which means you cannotpush it out somewhere without
our permission.
And I think, when you do allthese kinds of things, even when
we do our guests and our hosts,we have forms they have to sign
(27:53):
.
They're like you guys are nuts.
I'm like, yeah, but we're alsoproducing a radio show and we
don't want to destroy our brandnor have something that could be
a legal issue.
And a lot of people don'tunderstand that there is a
certain ethics.
Yes, there's freedom of thepress and freedom of speech, but
there's a certain ethics thatyou have to comply with and I
(28:13):
think a lot of students that weget don't understand that.
Carl (28:16):
Yeah, yeah for sure.
And as far as the music goes,you're absolutely right, and
even stuff that is listed asroyalty-free isn't necessarily
royalty-free.
It might be royalty-free forcertain uses, but not for
commercial or podcast.
I run up against this, and alsoone of the things that I like
about original music, as in andyou've said you're doing this,
(28:37):
we do this as well.
We have two music engineers onour team and they do nothing.
But well, they do other things,but they write original music.
Why?
Because it's sonic branding.
Right, we talk about visualbranding logos, fonts, colors
but there isn't a sonic brand ifyou're using or it's not your
(28:57):
sonic brand if you're usingsomebody else's music, even if
it is in the public domain.
John (29:02):
We wrote our first jingle, orbital.
We didn't write a jingle forOrbital We'll have to do that
one of these days but we wrote ajingle for JMOR, one of my
other companies, and it's prettystraightforward, but basically
it goes for IT services and datadestruction.
The JMOR connection should beyour direction.
For over 20 plus years, we'reengineering technology to grow
(29:23):
your business.
Our custom solutions are atyour service, jayandmorecom.
So that was a custom thing wewrote yes, it has some branding.
Does it bring us a lot ofbusiness?
No, but that thing we have inthat, we call it that little
chime.
You know, like Intel has theirlittle chime.
Well, we made a JMOR chime.
That's like our little tune.
(29:43):
That like means our name, right, and so I think a visual note
brand is very important becauseit sticks into the, into the
memoirs of our brain.
But a lot of people, you know,they just don't want to do the
work.
I think a lot of people arejumping on the podcast bandwagon
because of, oh well, thisperson did it and this person
did it and that person did it.
(30:04):
I'm like, yeah, that's fine,but do you have content?
Like, if you're not creative,where are you getting content?
Oh, I don't know, I'll justgrab it somewhere.
You can't do that.
Like what is your inspiration?
Are you going to get guests?
Oh, I don't know how to getguests.
Carl (30:28):
Well, do you want us to get guests?
John (30:28):
for you.
Yeah, you could do that for us?
Carl (30:29):
Well, we're going to charge you for guests.
John (30:32):
You charge us?
Yes, yeah, that's what abusiness does typically.
And he's like yeah, but I wastold you just go online, the
guests are free.
Yes, if you want to go onlineand you want to do the work,
that's fine, you could do it,it's free.
But you're asking us to vetyour guests for you.
Well, how do I do that?
You can pay us to train you howto do that.
And I think what they realize isthat they don't have the skills
.
It's like the guy who tries tobuild a house and he has no clue
(30:56):
that he has to start with afoundation before he puts the
roof on.
Oh, I had to close the walls upbefore I put the windows in.
Well, that's why they're notholding.
And it sounds stupid, but whatyou don't know can hurt you in
this industry.
So I think the biggest thing Ihave to tell you is that you
have to stay at the top of yourgame.
(31:16):
You have to keep learning,regardless of what industry
you're in, and I think, if youunderstand that podcasts are
here for education and toinspire other people and your
brand aligns with your passion,people are going to follow you,
people are going to watch yourshow, but I don't want you to
(31:38):
think that you're going to get10,000.
For us to get 150,000, 170,000,that didn't happen overnight.
It takes time.
And I think these people thatare trying to come out of the
brand of starting a podcast,they're doing this because they
hear oh, my friend started apodcast and then they don't
realize that they need an audioengineer.
Oh well, you just download this, you don't?
(31:59):
Well, what do you do when thesound doesn't work?
So one of the things we'veworked a lot with is like we
have people record and they'reon ships.
That's always fun, right?
So if somebody is on a ship,okay and even though the stream
could be a little messed up,well, how do I make sure that
your copy and my copy are good,because the internet's bad?
So what we do is we record yourshow locally and our show
(32:22):
locally and at the end of theshow we download all the files
and we work with those Becausethe internet can be messed up.
So I think it's a technologypiece, but I think in starting a
podcast you have to realizethat it's also a responsibility.
Are you up to thatresponsibility?
And if you're not, are yougoing to hire somebody to do
(32:45):
that?
Or are you just going to kindof start something and then not
follow through, because thenthat would be a waste?
But a lot of people out there,they just think they're going to
start one show, they're goingto get an Apple thing.
Like one guy said to me oh well, can you get me an Apple?
Can you get me to the?
Yeah, we can get you in ahundred different networks.
Oh well, can you get me toApple?
Can you get me to the?
Yeah, we can get you inhundreds of different networks.
Oh well, what do you charge forthat?
It's a fee per each network.
We get you to Right and thenI'm all set right.
(33:07):
No, no, no, no, no.
Then we have to submit to them.
How do you do that?
Well, there's a charge to be ona platform.
Oh well, but I could learn.
Well, we can teach you, butthen you're going to pay us.
So is that learning curve worthit?
Or how long are you going to bea podcaster for?
Carl (33:29):
Yeah, and that's where we started.
We started in the trainingspace showing people how to do
their own podcasts, and we foundout very early on that we still
love to train people for thosewho are very ambitious and have
even some technical skills, butwe found out early on that most
people they don't have the timeor the technical skills to do
that because their time isconsumed doing their business
(33:51):
and that's what they should bedoing.
So the backend stuff, all thethings that you just mentioned,
that's what we do, that's whatyou do, that's what we do.
We help people in that space todo that.
John (34:03):
But do they want to pay the money to do that?
I know there's one network thatI was on a show with an author
for a book and I showed up tothis show and there was an audio
engineer there and the lady wasnot technical.
She pays a fee every month tothe network so they can run and
(34:23):
produce her show.
And the thing is, are you goingto do it or are you going to
hire somebody?
Because if you don't know howto do it, it's just going to be
a mess.
I mean, do you even know whatkind of equipment you need?
Your laptop microphone's notgoing to quite hack it.
I mean.
The other thing too is I traveland I go through the airports
(34:45):
and a lot of times I joke withthe security people.
I said, look.
I said you know you break it,you buy it.
Well, you know a $50 microphone, that's not a big.
I said, no, try a $3,000microphone, what?
That's why I said be carefulwith the cartoony, be careful
with that, yeah, yeah.
And so I think people don'tunderstand what's needed to
(35:07):
produce a podcast.
They don't even understand thatyou've got to come up with an
agenda.
And is your agenda going to berelevant with people.
And the other thing is are yougoing to do a podcast?
Are you going to do astreamcast?
Yeah, but what got me intowhere I've gone with Orbital is
I realized that I'm very good atcreating brands, I'm very good
at creating concepts, and Ifigured that if I could do this
(35:32):
for JMOR, well I could do thisfor other companies, which is
where we actually changed ourname many years ago to Orbital
Media.
Now you might say, gee, whatdoes that mean?
Well, we were brainstorming atlunch one day and we were just
knocking around terms spaceorbit, it's like, that's it
Orbital media?
And this was like yeah, yeah,let's do that.
Is that name taken?
(35:53):
No, let's go check online.
It's not, let's register it.
Is the domain free?
No, let's get it.
So that's kind of how it happensand what I tell people.
Whether it's in podcasting orit's in business, you've got to
be creative.
If you're not creative, youknow it's not your brand and you
can't copy somebody else who'sa good caster.
(36:14):
You have to have yourpersonality, you have to have
your brand.
But having a company name.
So what we're able to do is bevery playful with that.
So one of the things we tellpeople is look, you know, we'll
always be insured to blast youoff safely in front of your next
client.
When people hold on our phone,we say to people well, you know,
(36:36):
while on board here OrbitalMedia, we value your safety and
your business.
We invite you to please take amoment and make sure your
seatbelt is fastened through theduration of our call.
Incidentally, one of ourmarketing agents will be with
you shortly.
In the meantime, feel free toget your own snacks and we'll be
(36:57):
back with you to create amessage that we know will arouse
your potential clients.
To create a message that weknow will arouse your potential
clients.
So you have to get creative likethat, and I think that's the
problem with a lot of people'sname.
They pick a name that's aone-way name, like I don't know,
black Dog or some service name,sprinkler.
(37:18):
You can't do anything with it,you can't be creative with it.
And I think what I realized isthat I love the tech industry,
but in the tech industry I can'tbring all my creativity there.
So that's why I love theengineering company, but I also
have a passion for arousingcuriosity with media, and
whether that's print, whetherit's paper, whether it's plastic
(37:39):
, arousing curiosity with mediaand whether that's print,
whether it's paper, whether it'splastic, whether it's a story,
I think people out there alwayswant to be entertained and if we
can entertain people in a waythat gets them curious about
something, they're going to behooked to your brand.
They're going to be hooked toyour book, whatever it is.
(38:02):
But I can tell you that you know, going to a company that just
has a name like you know,printer or town printer there's
not too much you can do withthat, like you can't when you
have a name that has a flare.
I remember we were doing avalet parking for an event and
we said in our sign you know,you might just be here thinking
(38:25):
we're parking your car, butOrbital Media will always make
sure that not only will your carbe parked correctly but we'll
choose the right vehicle to getyou in front of that next
prospect.
So it was a little play on andit was a great big sign and all
we did was park the car and like, oh yeah, you're media people,
you're the people part where wedidn't park your car.
We paid to have valets parkyour car.
(38:46):
Like that was really cool.
So I love to come up with thesethings, whether it be lumpy
mail, whether it be because Ithink everything is relevant if
you can get creative behind it.
Carl (38:59):
Yeah, you do need that creativity and we're seeing for
those folks who get it, forthose podcasters or business
owners or whoever it is that getit.
They're the ones they triggermemories in people because it's
like, oh, I remember seeing thatthing and it was even something
as simple as I can't believeI'm drawing an example of this
but even something as simple asyou go to the washroom if it
(39:20):
just says, ladies and gents,well, okay, you know which one
is which right, but the onesthat get a little creative, that
you know it's either a pictureof something or you have been a
hand carved piece of wood orwhatever.
That it's creative and youremember that.
John (39:35):
I remember going to one and now with the thing with the
restroom, is now trying to begender neutral and all that
stuff.
So now they have either.
They used to say men's room,ladies room they don't do that
anymore but they'll say bothgenders, any gender.
But then I went to onerestaurant, figured it was going
to say something like men'sroom, ladies room, or something
(39:55):
like men's and ladies room, orboth genders.
It's not what I got.
I looked at the door, all thefour doors.
Carl (40:06):
It just says whatever.
John (40:10):
I love it.
So I think you have to becreative, but you have to do it
in a way that is not going todisrespect people's race,
religion, sexual orientation,creed, color, political party.
That's not an easy feat,believe it or not.
To be able to get creative toget people curious but then not
(40:31):
to offend them.
Right, like take the Olympics,for example, without diving into
that too thick, that was achallenge, right?
And everyone tried to admit tooh no, they didn't mean that.
I'm sorry.
When you're in charge of theInternational Olympics, you
should know that your name is onthe line.
When a multi-billion dollarcompany like the C company
(40:54):
pulled out, I mean hello.
You got to be brand consciousand you've also got to be people
conscious, and I think thatwhen you're not people conscious
, you're just saying I'm goingto do whatever I want and I
don't care.
And so if you don't care, thenthat means people shouldn't care
(41:16):
about what you do.
Wow.
Carl (41:19):
Wow, John, I would love to keep chatting with you.
This has been an amazingconversation, though I think
it's worthy of a second one downthe line to pop the cork off
and see where the genie takes usnext time.
But before I turn you loose,we'll make sure that our
listeners have your contactinformation and your gift as
well, your links and all of that.
Before I turn you loose, though, I'll give you the final
(41:41):
thought.
John (41:41):
My friend and all of that Before I turn you loose, though,
I'll give you the final thought, my friend, yeah.
So the thing I want to leaveyou with is just a quick story
and then a link.
I will tell you that I'm alsopresident of a 501c3.
About, I'm going to say, maybe10 or 12 years ago there was an
elected official, a mayor, whodidn't quite like that I was
doing this First.
(42:01):
He nominated me in because hedidn't realize how powerful I
was doing this.
First.
He nominated me in because hedidn't realize how powerful I
was going to be.
And then one day he called medown to his office and he said
John, when are you going to giveup?
Sat in his chair.
And I said to him you know whatClosed my eyes.
What are you doing?
I said, sir, I don't want tolie to you.
I want to give you the exactyear, the exact month, the exact
day, hour, minute, second, I'mofficially going to give up.
(42:22):
Oh, okay, take your time.
I said, demare, I'm going togive up when a little baby boy
or a little baby girl tellstheir parents they don't want to
walk anymore.
And so I say to him I said mayI ask you a question?
He says yes, so you have twochildren, right?
A boy and a girl, I think.
A boy that just going as afreshman and a girl that's just
(42:44):
graduating as a senior this year, right?
Yes, do both of them walk?
Yeah, when did either one ofthem ever tell you that they
didn't want to walk anymore?
He scratched his head for along time.
Never, I said you know, sir, Iknew you were a bright,
intelligent young man the momentI met you several years ago,
(43:06):
and that's exactly what I'mgoing to give up.
Never, I said you know he goes.
You're arrogant.
I get out of my office, I saidyou know, sir, I never really
needed you.
I said I just came here with anolive branch and I leave you
with that thought, becauseyou've always got to bring your
A game to the table.
Carl or someone else will Checkout all my great free content
at Believe, that's B-E-L-I-E-V-E, me M-E, achieve
(43:29):
A-C-H-I-E-V-Ecom, and I'm givinganyone that reaches out within
the next 90 days a complimentary30-minute session with me,
whether that's for goal setting,hypnosis or technology or
marketing, I'm giving you a free30-minute consultation with me
to gain some knowledge and toimprove your life.
And remember, ladies andgentlemen, if you don't believe
(43:51):
in yourself, you're never goingto achieve your dreams.
Carl (43:56):
Great place to leave it.
John Morely, thank you so muchfor being my guest today, my
privilege and pleasure.
Carl, thank you so much andthank you for joining us today.
Special thanks to our producerand production lead, Dom Carillo
, our music guru, Nathan Simon,and the person who works the
arms all of our arms, actuallymy trusty assistant, Stephanie
Gafoor.
If you like what you heardtoday, leave us a comment and a
(44:43):
review and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
enemies.
Thank you in the show notes.
And if you're ready to take theplunge and join the over 3
million people who have said yesto podcasting, let's have a
conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
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