November 30, 2024 • 33 mins
Ever wondered how a quarantine hobby could evolve into an engaging podcast with a unique twist? Meet Camille, our creative guest whose initial spark led to a thriving podcasting journey where costumes add flair and fun to serious discussions on the emotional side of money. Camille shares her inspiring story that began with a spontaneous social media post, leading to a flood of interest and a solid start with numerous episodes. This episode celebrates the beauty of creativity and spontaneity in podcasting, showcasing how Camille turned a niche topic into an accessible, entertaining experience.
Bringing a playful angle to professional settings, we debate the role of costumes in modern business environments. Whether it's during virtual networking or podcast sessions, donning a costume can set you apart in a world leaning towards casual wear over traditional suits. As an optimization coach, I reveal my own journey of using costumes to make interactions memorable and discuss how systemization can streamline podcast production. The balance between creativity and structure is a key takeaway, offering insights into maintaining enthusiasm while managing the complexities of podcasting.
Transitioning from guest-focused episodes to productive solo content is another exciting chapter in this podcasting narrative. Camille and I explore the strategic benefits of solo episodes, where personal stories and expertise shine, increasing productivity and listener engagement. With practical tips on audience understanding, podcast strategy, and realistic monetization goals, this episode is a treasure trove for both seasoned podcasters and newcomers. Join us for a candid discussion filled with humor, insights, and a touch of entrepreneurial spirit, as we navigate the world of podcasting and personal expression.
Connect with Camille:
https://go.optimized.zone/
Podcast
https://camillediaz.com/podcast-the-real-deal-with-camille/
Social Media:
LinkedIn
https://www.linkedin.com/in/camillediaz/
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca
If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl Richards (00:04):
Welcome to Communication Connection
Community the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
Camille Diaz (00:36):
Camille, welcome to the podcast.
Thank you, carl, so glad to behere.
Carl Richards (00:39):
This has been a long time coming.
We talked about this.
This is end of June 2024.
I think we talked about this inMarch or April, that we were
going to do this.
Camille Diaz (00:49):
Something like that, yeah.
Carl Richards (00:50):
And it's all good .
Podcasters, we say that's agreat idea and then it takes a
couple of months actually tomake it happen.
So I'm glad we can chat Beforewe dive into what I want to
cover today, because I want totalk about systematizing your
podcast.
This is something that you'rereally good at and you are a
podcaster.
You're an existing podcaster,as we've already found out, but
how did you get into thispodcasting space?
(01:10):
What was the journey that gotyou here?
Camille Diaz (01:13):
Oh yeah, ok, so quarantine, bored 2020, right?
I kind of say that all mycreativity grew back because I
was working really hard and thennot really doing anything
creative.
But I am naturally a verycreative person, love doing, you
know, fun projects and stufflike that.
And I wanted to promote one ofmy companies, which is financial
services stuff, and so I hadthis idea that I wanted to do a
(01:36):
podcast, but I couldn't figureout what value I was going to
add in the podcast space thathad not already been covered in
financial stuff.
Because I'm like I'm not, Ijust make a budget, no, no,
right.
Like I just couldn't find whereI was going to add value.
So I'm at home pretty muchdoing nothing and realized that
I could talk about the emotionalside of money.
(01:56):
When I thought about that, Iwent okay, this is a topic that
can go on for a really long time.
I'm never going to run out ofthings to talk about.
I'm never going to run out ofstuff for people to be
interested in and share on.
So this is how this is thepodcast that I'm going to do.
I got on social media, made onepost on one platform text only,
(02:17):
no picture for interest, nothing.
I just said, hey, I'm thinkingabout starting a podcast.
Does anyone want to be on itwith me?
And it was a Friday afternoon,okay, so really just like shy,
putting out like a baby but notreally committing to anything
like nothing, no commitment.
Right In 24 hours I had 30responses from people in my
(02:41):
network because I have beenactively networking for years
that raised their hand and said,yes, I'm in, what do I do next?
And then I was like, oh, oh,dang, I'm going to have to get
it together.
That's how.
Carl Richards (02:56):
I started Okay, so no plan, knew you were going
to do it.
Yes, asked randomly on Facebookon a friday afternoon.
Hey, thinking about doing theshow thing, who's in thinking?
Because facebook, there'salgorithms, no one's going to
see the post right zero peopleand definitely they're not
(03:17):
responding over 30 people saying, yeah, hands up here.
How do I, how do I get in?
Yeah, that's a good problem tohave.
Camille Diaz (03:26):
It was a great problem to have.
It was it was a great problemto have.
And out of those 30 that saidyes, I want to say probably 20
of them actually recorded.
You know, some people found outwhat the topic was and they
were like man, not reallyinteresting, not part of my jam,
I don't really want to talkabout that but, yeah, a solid 15
or 20 of those people recorded.
Then I had a crazy idea.
My crazy idea was money's kindof a topic that people get
(03:51):
nervous to talk about, and Ilove costuming.
I have probably as many costumeclothes as I have regular
everyday clothes and I wanted towear a costume in every episode
.
I was super nervous to do itbecause this is way out there,
right, like I'm a businessprofessional, can I really merge
(04:11):
these together?
Is that okay?
And it turns out, when you ownyour own business, you can just
do whatever you want.
It's going to be fine becauseyour people are going to find
you.
So I actually asked one of myearly guests.
She's a good friend.
I said, hey, I'm thinking aboutwearing costumes in all the
episodes.
What do you think?
Do you think I could do that?
She gave me some great advice,which was well, just try it.
(04:33):
You don't have an audience yetno one's paying attention, so if
you hate it, you could juststop.
And I was like, oh yes, I canjust stop, it's fine.
If I don't want to keep doingit, I'll just stop doing it.
But that was the best thingever, so I did it.
Carl Richards (04:49):
Okay, so no podcast, yeah.
Facebook.
Yeah.
Who wants to be my guest?
Yeah, not thinking you'll getmuch response.
You get a lot of response,mm-hmm.
And then you go.
You know what I'm going to do?
My show in costume.
Yeah, because, by the way, I'dlove to see your wardrobe.
Just saying I would love to seeyour wardrobe.
Camille Diaz (05:09):
So the Instagram for this podcast was at
moneyheartshow all one word andyou will be able to see all the
costumes, because I put picturesof everything up there.
Right, that's my costumewardrobe, so you'll get to see
the whole thing.
The coolest thing.
The coolest thing was I invitedmy guests to dress up with me.
Carl Richards (05:26):
Oh, my goodness.
Camille Diaz (05:27):
I told them if you want to dress up, I always give
them the option.
I never said they had to.
I said if you want to dress up,you get to pick the costume.
I assumed that they had lesscostuming stuff than I did, so
they could pick it and then Iwould just find something that I
had and make one that matchedtheir theme.
Occasionally I had to buy stuff, but usually like only one or
two small pieces to put thingstogether with what I already had
(05:50):
.
So they would make the idea anddress up with me, and 50% half
of the people dressed up with me.
It was awesome.
Carl Richards (05:58):
I am blown away by this.
What did this do for your show?
Because if you're listening tothis, wondering, okay, camille,
what are you on to even consider?
Because there are people whoare listening to this podcast,
who are seasoned podcasters orthey've been around for a few
years, dedicated doing a show,and they're like I put on my
regular business clothes andthat's how I do my show.
(06:18):
So what was the response fromyou?
Know, you've got, obviously youhave all these guests that have
said, yes, what?
Camille Diaz (06:29):
was the response from the audience when they
started tuning into the show.
It was kind of great.
I started to get known forwearing costumes and sometimes I
would record an episode andthen I would have a meeting or a
networking event right after.
There would not be time tochange in between, I would just
show up.
I'd just show up to the thingin costume and people loved it
(06:52):
At first.
The very first time I would go,people would be like, well,
weird, what's going on overthere?
And then they would get to knowme and they would be like, oh
yeah, camille, she shows up incostume and that was it.
They just they enjoyed it.
They would say, so what?
What were you recording abouttoday?
What'd you guys talk about onyour show today?
Who was with you?
What was the theme?
It generated all kinds ofconversation.
(07:14):
I don't think it wasnecessarily because it was the
costumes.
It's because it was not agimmick.
It was genuinely me.
It was things that I liked.
It was stuff that I wanted todo, stuff that I was truly
having fun with.
So people were getting to seeanother part of my personality,
not me dressing up in a thing tobe flashy or just to get
(07:36):
attention Like that wasn't thepoint.
Carl Richards (07:39):
And it was different.
It was you, but who else,unless you're doing a dress-up
podcast?
Camille Diaz (07:45):
is doing that?
Carl Richards (07:45):
Yeah, zero people .
No one is doing a that I'maware of.
And now I have to go to myresearch.
I don't think anyone's doing apodcast related to anything
touching finance.
That's doing it in costume andthen saying hey, guest, you
should come in costume too, ifyou'd like.
By the way, full disclosure.
I'd just like to know, eventhough this is an audio-only
podcast, you're wearing a bluetop.
(08:07):
Is that a costume or is that ablue top?
Camille Diaz (08:09):
It's just, it's a blue work top.
It's probably one of my mostwork-like work tops that I have
Just want to make sure youdidn't show up in costume.
Yeah, so I have debated goingback to costumes.
One of the reasons I dropped itwas because it's very time
intensive.
So as business started to pickup, the costume thing was like
taking up too much of my day.
I couldn't keep doing it andI'm like why am I spending, you
(08:32):
know, 30 minutes to 60 minutesputting on a costume if I really
want it to be good?
I did optimize my costumes forZoom because we were recording
virtually and I wasn't in like astudio where you could see all
of me.
So whereas at the beginning Iwas dressing head to toe, hat to
boots, like the full costume,and then a while later I
realized like wait, people canonly see me from maybe the waist
(08:56):
up, really, from like mid chestup, possibly even more than
that.
So if I just make the top lookgood, then that works for what
I'm doing on Zoom and on camera.
So I kind of shifted to makingmy costumes more just upper body
costumes and not fullycostuming everything, which
definitely saved me time.
But yeah, so I have beendebating going back to it.
(09:19):
I still use the costumes on mysocial media, like, if you any
of my stuff now, you will stillsee me posting pictures from
that, which was a great giftthat it gave me.
Even though I no longer runthat podcast, I still have all
of the images from it and I usethem all the time for the things
that I'm doing, because it'sstill me, I still love costumes,
(09:40):
I still love being creative andit still works.
But no, what I'm wearing todayis not a costume.
This is kind of my regulareveryday.
But I will tell you, I haveseriously debated getting back
into costuming for my networking, because it's memorable and
we're doing so much on Zoom nowthat it's harder in networking
to have the personal connectionwhere people remember you beyond
(10:04):
when they see you on themeeting and have you come up top
of mind when they're thinkingof somebody to introduce for
something.
And so I've been kind of likedo I want a costume again?
Do I want to do that?
It's been a debate for the lastyou know couple weeks for me.
I'm just kind of wondering if Imight like to bring that back
because I think it was.
It was fun and people enjoyedit.
Carl Richards (10:23):
Should I or shouldn't I?
It's one of those to be or notto be.
Plus, I think there's been anevolution in business this last
oh, five, 10 years, maybe evenlonger.
That business attire isn't whatit used to be, right, even guys
wearing jackets and ties allthe time.
I used to wear a jacket and tieall the time, obviously not on
(10:43):
Zoom calls and stuff, but it wasyou'd be going, yeah, you all
the time.
Obviously not on zoom calls andstuff, but it was you'd be
going out.
You go to a networking event,you're always wearing a jacket
and tie, always.
Even if it was, it was abreakfast meeting with a regular
networking group guys jacket,tie, jacket and a nice shirt, at
least, if not the tie.
Now it's shifted to like golfshirts.
Or even I'm networking withpeople and they're showing up in
t-shirts and I'm like I'moverdressed, wearing a wearing a
polo type shirt, right, I'mlike oh like, oh my goodness, I
(11:05):
feel like I need to dress downas opposed to dress up.
But not only that, it's just.
I think that this uniquenessthat you're bringing to the
platform is one that's crucial.
I hope that every singlepodcaster who's listening today
sits up and takes notice andsays, oh my goodness, I don't
necessarily need to go incostume, but I need to stand out
.
I need to put myself out thereand do something that is beyond
(11:30):
what the quote competition isdoing.
Camille Diaz (11:33):
Yeah, it's really finding what's uniquely you,
what makes you you.
Is it your sense of humor?
Is it the way you approachproblems?
Is something that you thinkabout in a different way from
other people?
Is just kind of whatever thatis.
How can you bring that forward?
You know, the costumes for mewere very genuine, which is why
I'm considering them, bringingthem back.
The only thing stopping me istime.
(11:54):
It's just the time that ittakes for me to put a good
costume together and put it on.
So it's, you know.
It's figuring out where yourunique things are and leaning
into them.
Carl Richards (12:05):
Well, you've already decided to eliminate
half the body, right, that'strue, by not doing the waist
down, just the waist, or fromthe you know the chest up kind
of thing.
Yeah, the torso up, which isvery clever.
It took me a while to figurethat out.
Even on Zoom calls I show upand again still like a golf
shirt, but I put on like dresspants.
I'm like nobody sees.
(12:26):
I mean I am wearing pants, bythe way, but nobody's seeing my
dress pants Like who cares right.
Camille Diaz (12:35):
Yes, I have funny stories about that, because
people I've had I've been onzooms with people who failed to
wear pants and then did thingslike think they were adjusting
their camera to turn it off orsomething and really just tipped
it down and I'm like okay, Ican't unsee that.
Can you please just dance,always dance.
Carl Richards (12:46):
Well, something at least.
Camille Diaz (12:48):
Always, always Something.
Carl Richards (12:50):
Quite often this time of year, I am wearing
shorts.
Camille Diaz (12:54):
Fine, Just because you know, but at least they're
it's short pants.
Yes, yes.
Carl Richards (13:00):
Yes, it's something.
One of the things also thatyou've learned in this process
is having a system or having away to go about putting your
show together, and this alsogoes back to some of your
training, but also what you dofor business owners.
So talk about the systemizationthat you've put in place.
Camille Diaz (13:17):
Yeah, so, like you said, what I do for business
owners is I'm an optimizationcoach and I actually help them
get their systems and processessquared away so their business
runs better.
Help them get their systems andprocesses squared away so their
business runs better.
A lot of times when we start aproject, we don't have a system
because this is new and we don'tknow how it's going to go.
And that was exactly mestarting my podcast.
(13:38):
I had an idea and I just wentfor it.
I discovered very early on thatthere was actually a lot of
information that I needed totrack.
I needed to know which episodeshad been published and which
ones hadn't.
I needed to have the bio, theheadshot, the links you know all
of the things for the guests sothat I could support them.
I needed to be connected withthem on social media or it's
(13:59):
very hard to tag them and it'sreally not very fun on.
You know, the day that I'mtrying to put their episode out,
being like they mentioned theirbook.
I can't find the link to theirbook.
They mentioned the free thing Ican't find the link to the free
thing.
I want to tag them on my socialmedia so that I can be done for
the day and we're not connectedand they haven't accepted my
invites, so I can't tag themLike, just all of these things,
(14:22):
right, that needed to happen inorder for the rest of the
process to go smoothly.
I also with the costumes.
I have to know what costume theguest is doing, if they're
doing one and if they're not.
What costume am I going to do?
That kind of complements, themor the episode or whatever I
think.
And do I have the pieces readyfor that?
(14:44):
Have I pulled it together orhave I not even found it yet?
So there was a lot of things tomanage.
And then, of course, all thepost-production stuff.
Right, like, has it been editedand are the graphics done?
Is the text written?
So all of that process.
So I figured out that this wasnot very fun to do without
anything.
I created an intake form for myguests that they had to fill out
(15:08):
before we could schedule.
If they didn't fill out theform, we're not scheduling,
because I have to have all ofthose things, all of the bio,
the links, the headshot.
If we don't have that, you'renot getting a calendar time.
Beyond that, then I had to havesome kind of tracking or
spreadsheet for all of myprocess afterward.
So did I build the graphics,have I written the post, have I
(15:30):
edited the audio?
All of that thing and a lot ofthat can be done by AI.
Now, you know, when I firststarted this that wasn't an
option, or at least not one thatwas anywhere near my budget, if
it did exist.
But a lot of that can be donethrough software.
Now.
That couldn't before, but evenstill, is it done?
Is it not done?
Did the thing get uploaded?
Just keeping track of all ofthat was really critical for
(15:53):
saving time and just cuttingdown for me spending like 10
hours on one episode to get itout to like maybe it's the
recording time plus an hour ortwo, you know, getting the
costume ready and then doing thepost stuff after.
Carl Richards (16:05):
Yeah, I think it's critical for any show to
have some type of a process orsystem in place that allows you
to make sure you have all ofthose pieces, especially when
you're launching.
It's one of the things that wewalk through with our prospects,
our clients, our new clientsall the time is okay.
Well, we're going to launchyour show, we're going to launch
with this many episodes, whichmeans you need to have a certain
equipment in place if you don'talready have it, but that we're
(16:26):
going to be doing artwork.
So we need to make sure we haveyour branding kit with all your
colors and your logos and yourfonts and your all of that stuff
.
And then we need to have we dooriginal music for our clients,
so we need to get some inputfrom you about the sound or the
sonic brand that you want to gofor All of those things.
And it's thank goodness I havean assistant that does all of
(16:50):
this for me, I don't have tothink about it, she does it.
But even still, there's asystem in place and it's not to
make work for ourselves.
I think it's to just make iteasier so that when we do hit
the launch button whether it bethe show, the whole show or
every episode.
You have everything you need.
You have the transcript, ifyou're using it, you have the
(17:11):
graphic.
You have the recording isedited or it's tweaked or
whatever.
It is the way you need it to be, or the the video is uploaded
wherever it needs to go.
You have all of those things inplace.
Otherwise things fall throughthe cracks.
number one it takes longer ifyou don't have a system.
And then that's where we getinto this place where pod fade
happens, because people do their.
(17:32):
You know they'll do this five,six, seven, eight times and then
they go.
Oh man, there's so much workNot realizing.
If they had a system in place,you got the work in half.
You know the flow in half ormore.
And then this pod fade, thisshows that go into podcatory,
because if only there was asystem or a step-by-step.
(17:52):
Here's what we need to do everytime we do an episode.
Camille Diaz (17:56):
Yes, so much.
I love that you bring that up,because when I started my second
podcast I realized I had kindof talked about the first topic
as much as I wanted to.
Not that there wasn't more tosay, but I felt it was starting
to circle and I covered somethings more than once.
Okay, we're good on that.
So I shifted to my new show,the Real Deal with Camille.
(18:16):
When I started that show, I didit differently.
I said what's taking up?
Too much time?
Costumes too much time, toomuch energy, too much work, the
whole video thing too much.
Not gonna start with that thistime.
And I did plan it out from thebeginning.
I said, okay, because when Idid the first one I didn't even
(18:39):
remember, I didn't even know, Ididn't think about it.
I needed graphics and howthings were going to be
formatted and music.
So I had to do all that.
I recorded a bunch of episodesand I'm like, oh, I got to add
all this stuff so I can actuallyput these out.
Did it in reverse?
Not the best strategy, becauseI didn't have a strategy at that
time.
So, second one I knew I wantedto start it.
I found someone to do graphicsfor me so that they would
actually look, you know, good.
(18:59):
So had that design, you know,had lots of other things that
needed to be put in place, likehow long is the episode going to
be and kind of how am I goingto structure it, and I got music
ahead of time.
All of those things I did inthe right order that you just
described, and I wish I wouldhave like thought to have
somebody like you help with thatkind of thing, because that
probably would have gone evenbetter.
(19:20):
But it definitely went so muchbetter.
The second time, putting asystem in place, knowing this is
what we're going to do, I knewI needed that intake form for
guests, so I didn't miss any atthe beginning, started with it
right away.
Carl Richards (19:33):
All of that kind of thing was really helpful.
Yes, you're right, Could havehelped you a lot.
But it's also good that yourecognize that the second time
around that you go okay, well,I'm not going to do the same,
make the same mistake twice andI think, having the intake form
I know there are some peoplehave mixed feelings about it.
I don't use an intake form, butI also have a booking system
that allows me to pre-screen,shall we say, before I just let
(19:54):
people on the show.
So I use a tool called Podmatchto find guests for the show,
which almost pre-screens rightaway.
I have another tool, I guess youcould say it's called email.
So when people reach out to methrough email, say I'd like to
be on your show, or they'rerepresenting an agency that says
you know so-and-so would begreat for your show, I can
pre-screen and I'm pretty goodat making sure that the ideal
(20:18):
person is coming on my show.
Most of those people too.
If they're coming from anagency, they already have one
sheets and things like that.
But if they don't, I'll ask tosee a bio, I'll ask for a
website, some things, where Ican vet who's coming on the show
.
Yes, so I do know there's somevalue in the one sheet, the
intake form, Kudos for that.
As I said, I don't use them all.
Camille Diaz (20:39):
I guess I'm brave or dumb One or the other For me,
so my intake wasn't really ascreening.
Typically the people that wereguests on my show I don't really
do a lot of guests anymore,they're more solo episodes at
this point, occasional guests,but not a lot.
The guests were people that I'dalready met so I knew I wanted
them on the show.
I would typically be invitingthem to come on the show and the
(21:01):
intake form for me was makingsure that I didn't miss a step,
that we got connected on socialmedia, that I had their bio,
that I had the links of stuffthey wanted to promote.
It was just making sure thatthat was easier for me on my end
, so that I could do it, or,when I was ready to hand it off
to a VA, that a VA could do it,because then they don't know
these people so it's like, oh,now how are they going to even
(21:22):
know if they have the rightperson to send a connect request
to on LinkedIn or somethingright, they don't know who my
people are.
So it was really just makingsure that the back end stuff all
flowed a lot more easily thanwhen I first started and it was
just chaos.
Carl Richards (21:38):
But out of chaos, yes, yes, came this wonderful
show.
You said something veryinteresting that I want to go
back to.
You said that your first showyou didn't say it like this, but
you indicated it your firstshow had quite a few guests and
the second show that you have ismostly solo episodes.
That's actually reversed towhat most people do.
(22:01):
Most people will do a few soloepisodes and then they'll say
God, it would be easier if I hadsome guests to have a
conversation with, to not onlyelevate them as my guests but
also bring out the fact that Ido know what the heck I'm
talking about and elevate mycredibility even more.
How was that process for you?
Was it moving towards havingsolo episodes?
(22:21):
Was it a little bit daunting atfirst or did you know?
Okay, you know what Heck.
Camille Diaz (22:24):
So in my first show I did 121 episodes total
and I think I did two or threesolo episodes something like
(22:49):
that.
I would do one a year,basically, like in January I
would do like a kickoff soloepisode.
So I think I did two that weresolos and then one where I had a
really good friend, who's alsomy book publisher, interview me.
So I was the guest on my showin that episode.
Other than that they were allguest episodes.
Now I am shifting it because Irealize I have specific things
(23:11):
that I really want to share withmy audience that aren't very
easy to share with a guest,because when I'm with a guest
we're talking about whatever theguest's expertise is they're
sharing, and I have veryspecific stuff that I want my
audience to get from the show.
You know, I really want to addthat value for them.
So for me I'm embracing thesolo episode and I don't
(23:33):
actually find it dauntingbecause I've been doing this
optimization coaching thing forlike eight or nine years now and
I know what I want to talkabout.
So for me it's not really hard.
I have, you know, clients thatask me questions and so that
kind of stuff kind of gets intothe show or I have experiences
that I've had that I'm like youknow what I feel, like I should
share this.
(23:54):
I should not keep thisembarrassing thing that I did to
myself.
I should tell people what Iscrewed up and how I fixed it,
and they'll probably learn fromthat.
Carl Richards (24:02):
So that's kind of where the solo piece is headed
our co-host and I'll sayhonestly, it's one more moving
parts you have to worry about,and one of the challenges that a
(24:25):
lot of podcasters face is whenthey have guests.
They'll give 95% of the stage,the podcast right, the episode,
to their guests, which leaves 5%for them to say, hi, I'm
so-and-so and thanks forlistening.
Talk to you next week, withoutanything that is really bringing
(24:45):
about their expertise in theepisode, and it's so unfortunate
.
So I like how you've done both.
Clearly, you know how tointerview and chat with people
and now you're recognizing thevalue of putting your knowledge,
your IP, all of the things thatyou've spent the last 10 plus
years doing.
You can now elevate yourcredibility by just doing it
(25:07):
yourself.
Camille Diaz (25:08):
Yeah, it's something else really
interesting the guest episode.
So when I put them togethermyself, sometimes I have someone
else do it, sometimes I do itkind of like you right,
sometimes you do it, sometimesyou have your people do it.
When I do it myself, I spend anhour on a guest episode already
recorded.
This is just all the post stuffthat I do because I have to
listen to it again.
It's been a minute since werecorded.
(25:30):
I'm not putting them out, youknow, 10 seconds after we
finished, so I have to go listento it again.
I want to write somethingthoughtful that matches what
they talked about.
I'm really trying to provide agood write-up for the guests and
put something quality there.
You know they gave me theirtime.
It takes an hour for me to getall of that put together, pull
all their links for their freestuff or their featured stuff or
(25:50):
whatever it is that we talkedabout on the show.
I can do about six soloepisodes in an hour if I'm doing
them myself and that's amassive difference in
productivity.
Carl Richards (26:01):
Yeah, that's huge .
Camille Diaz (26:03):
Yeah.
Carl Richards (26:03):
Huge difference.
Camille Diaz (26:04):
Because I know what I want to talk about and I
actually kind of write the stufffirst and then record it and I
know what my story is and I kindof know what the intro is going
to be.
It's just, it's all in my headI have I've got it all right
there, but it's not.
All I put to do is get it out.
Carl Richards (26:19):
But for folks who are listening today and if you
are listening by the way,wondering, gosh, this all sounds
great, camille, and what's thefirst thing I should do?
So I'm thinking of starting apodcast and, yes, there are some
seasoned podcasters too who areprobably saying, oh, that's
some good ideas, I shouldprobably implement those.
But let's say, for the newbiessomebody thinking of starting a
show, what's the first thing?
Because we don't want to giveaway everything what's the first
(26:41):
thing that you think that theyshould do before they even
record an episode or do anything?
What's the first thing?
Camille Diaz (26:46):
Yeah, I get this question a lot.
This is not the first timesomeone's asked me because
they're like, you've done thesepodcasts.
Like how do I start one?
I think I want to do one, butI'm all confused and I don't
know what to talk about and Idon't know what to do and all
that.
So I say, what value is thisgoing to bring to your listeners
?
Who is listening and what valueare you adding for them?
Like, why is this group thatyou want to speak to tuning in
(27:10):
If they don't know that thepodcast is never going to work
out because it's going to bescattered or they're always
going to be nervous or they'renot going to know what to talk
about.
They won't know what guests toask for.
Like, the whole thing isn'tgoing to work.
When I started my first one, itwas exploring the emotional side
of money.
So I am talking to people whoare thinking about their money
and they want to thinkdifferently about it and I know
(27:31):
that I want to explore that area.
So it makes it really clear.
It's almost like if yourtagline works, then you know
what your show's about.
My second one, the Real Dealwith Camille, is true stories of
life as an entrepreneur.
I am speaking to entrepreneursand I want to add support, I
want to add value, I want to addoptimization tips.
I know that's what I'm doing onthat show.
(27:52):
So the first thing I would tellsomebody is who's listening and
what value are you adding forthem?
Once they know that the rest ofit should fall in place pretty
easy.
But that is the hard part forthem.
Once they know that the rest ofit should fall in place pretty
easy.
Carl Richards (28:02):
but that is the hard part.
Fantastic, fantastic.
I think that's a great placefor people to begin is, as
opposed to getting all wrappedup in the technical or the do I
need a mic?
Camille Diaz (28:11):
Yeah, it's like what mic am I going to buy and
how do you?
Carl Richards (28:13):
edit stuff Like no, no, no figure that out later
.
That's a down the line.
Figure out the what's the value.
What is it that I want toimpart to my listeners?
And then the other piece, if Ican add to it, is what's the
goal that I want from the show?
Yeah, I want to make sure I'mimparting certain things to my
listeners, but what do I wantfrom the show?
I want to make sure I'm givinggreat value to my listeners, but
(28:34):
do I want them to reach out?
Do I want them to follow me, bea part of my community?
Do I want them as potentialclients?
What is it that I want them todo?
Do I want to give them hopethat they're not the only ones
thinking this way, that there'ssomething?
So, or is it helping my passionproject?
Camille Diaz (28:50):
Whatever it is, yeah, Right, and I think that is
the very next question to askis okay, who's listening and
what value am I adding and whyam I doing this?
What is this show for?
What am I getting out of theshow Definitely, and why am I
doing this?
What is this show for?
What am I getting out of theshow?
Definitely?
Definitely Because some peoplethink I'm going to make money on
my podcast.
I'm like okay, if you want tomake money on your podcast, this
is not a passion project.
This is not talking about whatyou want to talk about.
(29:11):
This is figuring out what kindof podcast sells, who the
audience is.
It's a whole different planthan I have a business and I'm
running a supplemental podcastthat's going to speak to my
audience and grow my credibilityin that kind of strategy.
Carl Richards (29:24):
There's also different levels of monetization
.
There's sponsorship, there'spaid ads, there's joint ventures
, there's leveraging the showitself to bring clients through
a customer journey through theshow.
So there's many different specsof monetization.
So just to say oh, you know, myshow's got to make money and
that's a down the line thinganyways, unless you're Oprah
(29:45):
Winfrey.
Camille Diaz (29:46):
Unless you already have such a large following
that, anything you do, at leastsomebody will check it out.
Yeah, that's maybe not part ofthe initial discussion.
Carl Richards (29:54):
Yeah, so the big thought leaders, you know the
Brene Browns, all of those folks, but they also started with
nothing.
They Browns, all of those folks, but they also started with
nothing.
They came from nowhere.
They've built their credibilityand they've now.
They're now bringing that intothe podcasting space.
So yeah, camille, oh mygoodness, this has been
fantastic.
What would you like to passalong to our audience?
What gift or takeaway, whatwould you like to share with
them?
Camille Diaz (30:14):
Yeah, absolutely.
So I have a masterclass.
It is on how to get more doneand make more money without
working more hours.
Carl Richards (30:24):
Ooh, I love that already.
Camille Diaz (30:26):
Thank you.
Thank you, it's completely freeto get registered right now.
So if you want to go toCamilleDiazcom slash masterclass
, sign yourself up.
Watch it, get the value out ofit.
I talk about my optimizedsuccess formula in there how to
ditch all the journals andpost-it notes and all of that
kind of stuff.
Get way more done than you everdo with a to-do list.
(30:48):
Jump in there, grab that, watchit for free, I think it'll be
good.
Carl Richards (30:53):
That's a phenomenal offering.
Thank you so much, Camille, forsharing that.
We'll make sure.
By the way, that's in the shownotes so you can click on that
directly and go to it, as wellas other ways you can connect
with Camille, so all of thatwill be there too.
Camille Diaz, this has been aphenomenal conversation.
I can't stress that enough.
We could do this all day, butwe can't or we won't.
Camille Diaz (31:12):
We won't today.
There's other things on theagenda.
Carl Richards (31:15):
Before I turn you loose, though, to go either
record another podcast episodeor do something else business
related, I'll leave you with thefinal thought.
Camille Diaz (31:22):
Final thought.
So I work with a lot ofentrepreneurs and, whether
you're an entrepreneur or not,if you're starting a podcast,
you probably got a little bit ofthat e-chromosome.
I feel like so many times wetend to think, as entrepreneurs,
that we have to do this byourselves and we have to figure
out all the answers and we'renot allowed to ask any questions
or get any help.
(31:43):
Otherwise that means we failed.
Complete lies Absolutely nottrue.
Ask questions, don't do thisalone.
Find your people, get supportit will make all the difference
in the journey and always,always, enjoy the journey.
Carl Richards (31:58):
That's a great place to leave it.
Thank you very much, CamilleDiaz.
I appreciate you being my guesttoday.
Camille Diaz (32:03):
Thank you so much, Carl.
I had a blast.
Carl Richards (32:05):
And thank you for joining us today.
Special thanks to our producerand production lead, Dom Carillo
, our music guru, Nathan Simon,and the person who works the
arms all of our arms, actuallymy trusty assistant, Stephanie
Gafoor.
If you like what you heardtoday, leave us a comment and a
review, and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
(32:26):
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email, askcarl atcarlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
(32:49):
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
Welcome to Communication Connection
Community the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
Camille Diaz (00:36):
Camille, welcome to the podcast.
Thank you, carl, so glad to behere.
Carl Richards (00:39):
This has been a long time coming.
We talked about this.
This is end of June 2024.
I think we talked about this inMarch or April, that we were
going to do this.
Camille Diaz (00:49):
Something like that, yeah.
Carl Richards (00:50):
And it's all good .
Podcasters, we say that's agreat idea and then it takes a
couple of months actually tomake it happen.
So I'm glad we can chat Beforewe dive into what I want to
cover today, because I want totalk about systematizing your
podcast.
This is something that you'rereally good at and you are a
podcaster.
You're an existing podcaster,as we've already found out, but
how did you get into thispodcasting space?
(01:10):
What was the journey that gotyou here?
Camille Diaz (01:13):
Oh yeah, ok, so quarantine, bored 2020, right?
I kind of say that all mycreativity grew back because I
was working really hard and thennot really doing anything
creative.
But I am naturally a verycreative person, love doing, you
know, fun projects and stufflike that.
And I wanted to promote one ofmy companies, which is financial
services stuff, and so I hadthis idea that I wanted to do a
(01:36):
podcast, but I couldn't figureout what value I was going to
add in the podcast space thathad not already been covered in
financial stuff.
Because I'm like I'm not, Ijust make a budget, no, no,
right.
Like I just couldn't find whereI was going to add value.
So I'm at home pretty muchdoing nothing and realized that
I could talk about the emotionalside of money.
(01:56):
When I thought about that, Iwent okay, this is a topic that
can go on for a really long time.
I'm never going to run out ofthings to talk about.
I'm never going to run out ofstuff for people to be
interested in and share on.
So this is how this is thepodcast that I'm going to do.
I got on social media, made onepost on one platform text only,
(02:17):
no picture for interest, nothing.
I just said, hey, I'm thinkingabout starting a podcast.
Does anyone want to be on itwith me?
And it was a Friday afternoon,okay, so really just like shy,
putting out like a baby but notreally committing to anything
like nothing, no commitment.
Right In 24 hours I had 30responses from people in my
(02:41):
network because I have beenactively networking for years
that raised their hand and said,yes, I'm in, what do I do next?
And then I was like, oh, oh,dang, I'm going to have to get
it together.
That's how.
Carl Richards (02:56):
I started Okay, so no plan, knew you were going
to do it.
Yes, asked randomly on Facebookon a friday afternoon.
Hey, thinking about doing theshow thing, who's in thinking?
Because facebook, there'salgorithms, no one's going to
see the post right zero peopleand definitely they're not
(03:17):
responding over 30 people saying, yeah, hands up here.
How do I, how do I get in?
Yeah, that's a good problem tohave.
Camille Diaz (03:26):
It was a great problem to have.
It was it was a great problemto have.
And out of those 30 that saidyes, I want to say probably 20
of them actually recorded.
You know, some people found outwhat the topic was and they
were like man, not reallyinteresting, not part of my jam,
I don't really want to talkabout that but, yeah, a solid 15
or 20 of those people recorded.
Then I had a crazy idea.
My crazy idea was money's kindof a topic that people get
(03:51):
nervous to talk about, and Ilove costuming.
I have probably as many costumeclothes as I have regular
everyday clothes and I wanted towear a costume in every episode
.
I was super nervous to do itbecause this is way out there,
right, like I'm a businessprofessional, can I really merge
(04:11):
these together?
Is that okay?
And it turns out, when you ownyour own business, you can just
do whatever you want.
It's going to be fine becauseyour people are going to find
you.
So I actually asked one of myearly guests.
She's a good friend.
I said, hey, I'm thinking aboutwearing costumes in all the
episodes.
What do you think?
Do you think I could do that?
She gave me some great advice,which was well, just try it.
(04:33):
You don't have an audience yetno one's paying attention, so if
you hate it, you could juststop.
And I was like, oh yes, I canjust stop, it's fine.
If I don't want to keep doingit, I'll just stop doing it.
But that was the best thingever, so I did it.
Carl Richards (04:49):
Okay, so no podcast, yeah.
Facebook.
Yeah.
Who wants to be my guest?
Yeah, not thinking you'll getmuch response.
You get a lot of response,mm-hmm.
And then you go.
You know what I'm going to do?
My show in costume.
Yeah, because, by the way, I'dlove to see your wardrobe.
Just saying I would love to seeyour wardrobe.
Camille Diaz (05:09):
So the Instagram for this podcast was at
moneyheartshow all one word andyou will be able to see all the
costumes, because I put picturesof everything up there.
Right, that's my costumewardrobe, so you'll get to see
the whole thing.
The coolest thing.
The coolest thing was I invitedmy guests to dress up with me.
Carl Richards (05:26):
Oh, my goodness.
Camille Diaz (05:27):
I told them if you want to dress up, I always give
them the option.
I never said they had to.
I said if you want to dress up,you get to pick the costume.
I assumed that they had lesscostuming stuff than I did, so
they could pick it and then Iwould just find something that I
had and make one that matchedtheir theme.
Occasionally I had to buy stuff, but usually like only one or
two small pieces to put thingstogether with what I already had
(05:50):
.
So they would make the idea anddress up with me, and 50% half
of the people dressed up with me.
It was awesome.
Carl Richards (05:58):
I am blown away by this.
What did this do for your show?
Because if you're listening tothis, wondering, okay, camille,
what are you on to even consider?
Because there are people whoare listening to this podcast,
who are seasoned podcasters orthey've been around for a few
years, dedicated doing a show,and they're like I put on my
regular business clothes andthat's how I do my show.
(06:18):
So what was the response fromyou?
Know, you've got, obviously youhave all these guests that have
said, yes, what?
Camille Diaz (06:29):
was the response from the audience when they
started tuning into the show.
It was kind of great.
I started to get known forwearing costumes and sometimes I
would record an episode andthen I would have a meeting or a
networking event right after.
There would not be time tochange in between, I would just
show up.
I'd just show up to the thingin costume and people loved it
(06:52):
At first.
The very first time I would go,people would be like, well,
weird, what's going on overthere?
And then they would get to knowme and they would be like, oh
yeah, camille, she shows up incostume and that was it.
They just they enjoyed it.
They would say, so what?
What were you recording abouttoday?
What'd you guys talk about onyour show today?
Who was with you?
What was the theme?
It generated all kinds ofconversation.
(07:14):
I don't think it wasnecessarily because it was the
costumes.
It's because it was not agimmick.
It was genuinely me.
It was things that I liked.
It was stuff that I wanted todo, stuff that I was truly
having fun with.
So people were getting to seeanother part of my personality,
not me dressing up in a thing tobe flashy or just to get
(07:36):
attention Like that wasn't thepoint.
Carl Richards (07:39):
And it was different.
It was you, but who else,unless you're doing a dress-up
podcast?
Camille Diaz (07:45):
is doing that?
Carl Richards (07:45):
Yeah, zero people .
No one is doing a that I'maware of.
And now I have to go to myresearch.
I don't think anyone's doing apodcast related to anything
touching finance.
That's doing it in costume andthen saying hey, guest, you
should come in costume too, ifyou'd like.
By the way, full disclosure.
I'd just like to know, eventhough this is an audio-only
podcast, you're wearing a bluetop.
(08:07):
Is that a costume or is that ablue top?
Camille Diaz (08:09):
It's just, it's a blue work top.
It's probably one of my mostwork-like work tops that I have
Just want to make sure youdidn't show up in costume.
Yeah, so I have debated goingback to costumes.
One of the reasons I dropped itwas because it's very time
intensive.
So as business started to pickup, the costume thing was like
taking up too much of my day.
I couldn't keep doing it andI'm like why am I spending, you
(08:32):
know, 30 minutes to 60 minutesputting on a costume if I really
want it to be good?
I did optimize my costumes forZoom because we were recording
virtually and I wasn't in like astudio where you could see all
of me.
So whereas at the beginning Iwas dressing head to toe, hat to
boots, like the full costume,and then a while later I
realized like wait, people canonly see me from maybe the waist
(08:56):
up, really, from like mid chestup, possibly even more than
that.
So if I just make the top lookgood, then that works for what
I'm doing on Zoom and on camera.
So I kind of shifted to makingmy costumes more just upper body
costumes and not fullycostuming everything, which
definitely saved me time.
But yeah, so I have beendebating going back to it.
(09:19):
I still use the costumes on mysocial media, like, if you any
of my stuff now, you will stillsee me posting pictures from
that, which was a great giftthat it gave me.
Even though I no longer runthat podcast, I still have all
of the images from it and I usethem all the time for the things
that I'm doing, because it'sstill me, I still love costumes,
(09:40):
I still love being creative andit still works.
But no, what I'm wearing todayis not a costume.
This is kind of my regulareveryday.
But I will tell you, I haveseriously debated getting back
into costuming for my networking, because it's memorable and
we're doing so much on Zoom nowthat it's harder in networking
to have the personal connectionwhere people remember you beyond
(10:04):
when they see you on themeeting and have you come up top
of mind when they're thinkingof somebody to introduce for
something.
And so I've been kind of likedo I want a costume again?
Do I want to do that?
It's been a debate for the lastyou know couple weeks for me.
I'm just kind of wondering if Imight like to bring that back
because I think it was.
It was fun and people enjoyedit.
Carl Richards (10:23):
Should I or shouldn't I?
It's one of those to be or notto be.
Plus, I think there's been anevolution in business this last
oh, five, 10 years, maybe evenlonger.
That business attire isn't whatit used to be, right, even guys
wearing jackets and ties allthe time.
I used to wear a jacket and tieall the time, obviously not on
(10:43):
Zoom calls and stuff, but it wasyou'd be going, yeah, you all
the time.
Obviously not on zoom calls andstuff, but it was you'd be
going out.
You go to a networking event,you're always wearing a jacket
and tie, always.
Even if it was, it was abreakfast meeting with a regular
networking group guys jacket,tie, jacket and a nice shirt, at
least, if not the tie.
Now it's shifted to like golfshirts.
Or even I'm networking withpeople and they're showing up in
t-shirts and I'm like I'moverdressed, wearing a wearing a
polo type shirt, right, I'mlike oh like, oh my goodness, I
(11:05):
feel like I need to dress downas opposed to dress up.
But not only that, it's just.
I think that this uniquenessthat you're bringing to the
platform is one that's crucial.
I hope that every singlepodcaster who's listening today
sits up and takes notice andsays, oh my goodness, I don't
necessarily need to go incostume, but I need to stand out
.
I need to put myself out thereand do something that is beyond
(11:30):
what the quote competition isdoing.
Camille Diaz (11:33):
Yeah, it's really finding what's uniquely you,
what makes you you.
Is it your sense of humor?
Is it the way you approachproblems?
Is something that you thinkabout in a different way from
other people?
Is just kind of whatever thatis.
How can you bring that forward?
You know, the costumes for mewere very genuine, which is why
I'm considering them, bringingthem back.
The only thing stopping me istime.
(11:54):
It's just the time that ittakes for me to put a good
costume together and put it on.
So it's, you know.
It's figuring out where yourunique things are and leaning
into them.
Carl Richards (12:05):
Well, you've already decided to eliminate
half the body, right, that'strue, by not doing the waist
down, just the waist, or fromthe you know the chest up kind
of thing.
Yeah, the torso up, which isvery clever.
It took me a while to figurethat out.
Even on Zoom calls I show upand again still like a golf
shirt, but I put on like dresspants.
I'm like nobody sees.
(12:26):
I mean I am wearing pants, bythe way, but nobody's seeing my
dress pants Like who cares right.
Camille Diaz (12:35):
Yes, I have funny stories about that, because
people I've had I've been onzooms with people who failed to
wear pants and then did thingslike think they were adjusting
their camera to turn it off orsomething and really just tipped
it down and I'm like okay, Ican't unsee that.
Can you please just dance,always dance.
Carl Richards (12:46):
Well, something at least.
Camille Diaz (12:48):
Always, always Something.
Carl Richards (12:50):
Quite often this time of year, I am wearing
shorts.
Camille Diaz (12:54):
Fine, Just because you know, but at least they're
it's short pants.
Yes, yes.
Carl Richards (13:00):
Yes, it's something.
One of the things also thatyou've learned in this process
is having a system or having away to go about putting your
show together, and this alsogoes back to some of your
training, but also what you dofor business owners.
So talk about the systemizationthat you've put in place.
Camille Diaz (13:17):
Yeah, so, like you said, what I do for business
owners is I'm an optimizationcoach and I actually help them
get their systems and processessquared away so their business
runs better.
Help them get their systems andprocesses squared away so their
business runs better.
A lot of times when we start aproject, we don't have a system
because this is new and we don'tknow how it's going to go.
And that was exactly mestarting my podcast.
(13:38):
I had an idea and I just wentfor it.
I discovered very early on thatthere was actually a lot of
information that I needed totrack.
I needed to know which episodeshad been published and which
ones hadn't.
I needed to have the bio, theheadshot, the links you know all
of the things for the guests sothat I could support them.
I needed to be connected withthem on social media or it's
(13:59):
very hard to tag them and it'sreally not very fun on.
You know, the day that I'mtrying to put their episode out,
being like they mentioned theirbook.
I can't find the link to theirbook.
They mentioned the free thing Ican't find the link to the free
thing.
I want to tag them on my socialmedia so that I can be done for
the day and we're not connectedand they haven't accepted my
invites, so I can't tag themLike, just all of these things,
(14:22):
right, that needed to happen inorder for the rest of the
process to go smoothly.
I also with the costumes.
I have to know what costume theguest is doing, if they're
doing one and if they're not.
What costume am I going to do?
That kind of complements, themor the episode or whatever I
think.
And do I have the pieces readyfor that?
(14:44):
Have I pulled it together orhave I not even found it yet?
So there was a lot of things tomanage.
And then, of course, all thepost-production stuff.
Right, like, has it been editedand are the graphics done?
Is the text written?
So all of that process.
So I figured out that this wasnot very fun to do without
anything.
I created an intake form for myguests that they had to fill out
(15:08):
before we could schedule.
If they didn't fill out theform, we're not scheduling,
because I have to have all ofthose things, all of the bio,
the links, the headshot.
If we don't have that, you'renot getting a calendar time.
Beyond that, then I had to havesome kind of tracking or
spreadsheet for all of myprocess afterward.
So did I build the graphics,have I written the post, have I
(15:30):
edited the audio?
All of that thing and a lot ofthat can be done by AI.
Now, you know, when I firststarted this that wasn't an
option, or at least not one thatwas anywhere near my budget, if
it did exist.
But a lot of that can be donethrough software.
Now.
That couldn't before, but evenstill, is it done?
Is it not done?
Did the thing get uploaded?
Just keeping track of all ofthat was really critical for
(15:53):
saving time and just cuttingdown for me spending like 10
hours on one episode to get itout to like maybe it's the
recording time plus an hour ortwo, you know, getting the
costume ready and then doing thepost stuff after.
Carl Richards (16:05):
Yeah, I think it's critical for any show to
have some type of a process orsystem in place that allows you
to make sure you have all ofthose pieces, especially when
you're launching.
It's one of the things that wewalk through with our prospects,
our clients, our new clientsall the time is okay.
Well, we're going to launchyour show, we're going to launch
with this many episodes, whichmeans you need to have a certain
equipment in place if you don'talready have it, but that we're
(16:26):
going to be doing artwork.
So we need to make sure we haveyour branding kit with all your
colors and your logos and yourfonts and your all of that stuff
.
And then we need to have we dooriginal music for our clients,
so we need to get some inputfrom you about the sound or the
sonic brand that you want to gofor All of those things.
And it's thank goodness I havean assistant that does all of
(16:50):
this for me, I don't have tothink about it, she does it.
But even still, there's asystem in place and it's not to
make work for ourselves.
I think it's to just make iteasier so that when we do hit
the launch button whether it bethe show, the whole show or
every episode.
You have everything you need.
You have the transcript, ifyou're using it, you have the
(17:11):
graphic.
You have the recording isedited or it's tweaked or
whatever.
It is the way you need it to be, or the the video is uploaded
wherever it needs to go.
You have all of those things inplace.
Otherwise things fall throughthe cracks.
number one it takes longer ifyou don't have a system.
And then that's where we getinto this place where pod fade
happens, because people do their.
(17:32):
You know they'll do this five,six, seven, eight times and then
they go.
Oh man, there's so much workNot realizing.
If they had a system in place,you got the work in half.
You know the flow in half ormore.
And then this pod fade, thisshows that go into podcatory,
because if only there was asystem or a step-by-step.
(17:52):
Here's what we need to do everytime we do an episode.
Camille Diaz (17:56):
Yes, so much.
I love that you bring that up,because when I started my second
podcast I realized I had kindof talked about the first topic
as much as I wanted to.
Not that there wasn't more tosay, but I felt it was starting
to circle and I covered somethings more than once.
Okay, we're good on that.
So I shifted to my new show,the Real Deal with Camille.
(18:16):
When I started that show, I didit differently.
I said what's taking up?
Too much time?
Costumes too much time, toomuch energy, too much work, the
whole video thing too much.
Not gonna start with that thistime.
And I did plan it out from thebeginning.
I said, okay, because when Idid the first one I didn't even
(18:39):
remember, I didn't even know, Ididn't think about it.
I needed graphics and howthings were going to be
formatted and music.
So I had to do all that.
I recorded a bunch of episodesand I'm like, oh, I got to add
all this stuff so I can actuallyput these out.
Did it in reverse?
Not the best strategy, becauseI didn't have a strategy at that
time.
So, second one I knew I wantedto start it.
I found someone to do graphicsfor me so that they would
actually look, you know, good.
(18:59):
So had that design, you know,had lots of other things that
needed to be put in place, likehow long is the episode going to
be and kind of how am I goingto structure it, and I got music
ahead of time.
All of those things I did inthe right order that you just
described, and I wish I wouldhave like thought to have
somebody like you help with thatkind of thing, because that
probably would have gone evenbetter.
(19:20):
But it definitely went so muchbetter.
The second time, putting asystem in place, knowing this is
what we're going to do, I knewI needed that intake form for
guests, so I didn't miss any atthe beginning, started with it
right away.
Carl Richards (19:33):
All of that kind of thing was really helpful.
Yes, you're right, Could havehelped you a lot.
But it's also good that yourecognize that the second time
around that you go okay, well,I'm not going to do the same,
make the same mistake twice andI think, having the intake form
I know there are some peoplehave mixed feelings about it.
I don't use an intake form, butI also have a booking system
that allows me to pre-screen,shall we say, before I just let
(19:54):
people on the show.
So I use a tool called Podmatchto find guests for the show,
which almost pre-screens rightaway.
I have another tool, I guess youcould say it's called email.
So when people reach out to methrough email, say I'd like to
be on your show, or they'rerepresenting an agency that says
you know so-and-so would begreat for your show, I can
pre-screen and I'm pretty goodat making sure that the ideal
(20:18):
person is coming on my show.
Most of those people too.
If they're coming from anagency, they already have one
sheets and things like that.
But if they don't, I'll ask tosee a bio, I'll ask for a
website, some things, where Ican vet who's coming on the show
.
Yes, so I do know there's somevalue in the one sheet, the
intake form, Kudos for that.
As I said, I don't use them all.
Camille Diaz (20:39):
I guess I'm brave or dumb One or the other For me,
so my intake wasn't really ascreening.
Typically the people that wereguests on my show I don't really
do a lot of guests anymore,they're more solo episodes at
this point, occasional guests,but not a lot.
The guests were people that I'dalready met so I knew I wanted
them on the show.
I would typically be invitingthem to come on the show and the
(21:01):
intake form for me was makingsure that I didn't miss a step,
that we got connected on socialmedia, that I had their bio,
that I had the links of stuffthey wanted to promote.
It was just making sure thatthat was easier for me on my end
, so that I could do it, or,when I was ready to hand it off
to a VA, that a VA could do it,because then they don't know
these people so it's like, oh,now how are they going to even
(21:22):
know if they have the rightperson to send a connect request
to on LinkedIn or somethingright, they don't know who my
people are.
So it was really just makingsure that the back end stuff all
flowed a lot more easily thanwhen I first started and it was
just chaos.
Carl Richards (21:38):
But out of chaos, yes, yes, came this wonderful
show.
You said something veryinteresting that I want to go
back to.
You said that your first showyou didn't say it like this, but
you indicated it your firstshow had quite a few guests and
the second show that you have ismostly solo episodes.
That's actually reversed towhat most people do.
(22:01):
Most people will do a few soloepisodes and then they'll say
God, it would be easier if I hadsome guests to have a
conversation with, to not onlyelevate them as my guests but
also bring out the fact that Ido know what the heck I'm
talking about and elevate mycredibility even more.
How was that process for you?
Was it moving towards havingsolo episodes?
(22:21):
Was it a little bit daunting atfirst or did you know?
Okay, you know what Heck.
Camille Diaz (22:24):
So in my first show I did 121 episodes total
and I think I did two or threesolo episodes something like
(22:49):
that.
I would do one a year,basically, like in January I
would do like a kickoff soloepisode.
So I think I did two that weresolos and then one where I had a
really good friend, who's alsomy book publisher, interview me.
So I was the guest on my showin that episode.
Other than that they were allguest episodes.
Now I am shifting it because Irealize I have specific things
(23:11):
that I really want to share withmy audience that aren't very
easy to share with a guest,because when I'm with a guest
we're talking about whatever theguest's expertise is they're
sharing, and I have veryspecific stuff that I want my
audience to get from the show.
You know, I really want to addthat value for them.
So for me I'm embracing thesolo episode and I don't
(23:33):
actually find it dauntingbecause I've been doing this
optimization coaching thing forlike eight or nine years now and
I know what I want to talkabout.
So for me it's not really hard.
I have, you know, clients thatask me questions and so that
kind of stuff kind of gets intothe show or I have experiences
that I've had that I'm like youknow what I feel, like I should
share this.
(23:54):
I should not keep thisembarrassing thing that I did to
myself.
I should tell people what Iscrewed up and how I fixed it,
and they'll probably learn fromthat.
Carl Richards (24:02):
So that's kind of where the solo piece is headed
our co-host and I'll sayhonestly, it's one more moving
parts you have to worry about,and one of the challenges that a
(24:25):
lot of podcasters face is whenthey have guests.
They'll give 95% of the stage,the podcast right, the episode,
to their guests, which leaves 5%for them to say, hi, I'm
so-and-so and thanks forlistening.
Talk to you next week, withoutanything that is really bringing
(24:45):
about their expertise in theepisode, and it's so unfortunate
.
So I like how you've done both.
Clearly, you know how tointerview and chat with people
and now you're recognizing thevalue of putting your knowledge,
your IP, all of the things thatyou've spent the last 10 plus
years doing.
You can now elevate yourcredibility by just doing it
(25:07):
yourself.
Camille Diaz (25:08):
Yeah, it's something else really
interesting the guest episode.
So when I put them togethermyself, sometimes I have someone
else do it, sometimes I do itkind of like you right,
sometimes you do it, sometimesyou have your people do it.
When I do it myself, I spend anhour on a guest episode already
recorded.
This is just all the post stuffthat I do because I have to
listen to it again.
It's been a minute since werecorded.
(25:30):
I'm not putting them out, youknow, 10 seconds after we
finished, so I have to go listento it again.
I want to write somethingthoughtful that matches what
they talked about.
I'm really trying to provide agood write-up for the guests and
put something quality there.
You know they gave me theirtime.
It takes an hour for me to getall of that put together, pull
all their links for their freestuff or their featured stuff or
(25:50):
whatever it is that we talkedabout on the show.
I can do about six soloepisodes in an hour if I'm doing
them myself and that's amassive difference in
productivity.
Carl Richards (26:01):
Yeah, that's huge .
Camille Diaz (26:03):
Yeah.
Carl Richards (26:03):
Huge difference.
Camille Diaz (26:04):
Because I know what I want to talk about and I
actually kind of write the stufffirst and then record it and I
know what my story is and I kindof know what the intro is going
to be.
It's just, it's all in my headI have I've got it all right
there, but it's not.
All I put to do is get it out.
Carl Richards (26:19):
But for folks who are listening today and if you
are listening by the way,wondering, gosh, this all sounds
great, camille, and what's thefirst thing I should do?
So I'm thinking of starting apodcast and, yes, there are some
seasoned podcasters too who areprobably saying, oh, that's
some good ideas, I shouldprobably implement those.
But let's say, for the newbiessomebody thinking of starting a
show, what's the first thing?
Because we don't want to giveaway everything what's the first
(26:41):
thing that you think that theyshould do before they even
record an episode or do anything?
What's the first thing?
Camille Diaz (26:46):
Yeah, I get this question a lot.
This is not the first timesomeone's asked me because
they're like, you've done thesepodcasts.
Like how do I start one?
I think I want to do one, butI'm all confused and I don't
know what to talk about and Idon't know what to do and all
that.
So I say, what value is thisgoing to bring to your listeners
?
Who is listening and what valueare you adding for them?
Like, why is this group thatyou want to speak to tuning in
(27:10):
If they don't know that thepodcast is never going to work
out because it's going to bescattered or they're always
going to be nervous or they'renot going to know what to talk
about.
They won't know what guests toask for.
Like, the whole thing isn'tgoing to work.
When I started my first one, itwas exploring the emotional side
of money.
So I am talking to people whoare thinking about their money
and they want to thinkdifferently about it and I know
(27:31):
that I want to explore that area.
So it makes it really clear.
It's almost like if yourtagline works, then you know
what your show's about.
My second one, the Real Dealwith Camille, is true stories of
life as an entrepreneur.
I am speaking to entrepreneursand I want to add support, I
want to add value, I want to addoptimization tips.
I know that's what I'm doing onthat show.
(27:52):
So the first thing I would tellsomebody is who's listening and
what value are you adding forthem?
Once they know that the rest ofit should fall in place pretty
easy.
But that is the hard part forthem.
Once they know that the rest ofit should fall in place pretty
easy.
Carl Richards (28:02):
but that is the hard part.
Fantastic, fantastic.
I think that's a great placefor people to begin is, as
opposed to getting all wrappedup in the technical or the do I
need a mic?
Camille Diaz (28:11):
Yeah, it's like what mic am I going to buy and
how do you?
Carl Richards (28:13):
edit stuff Like no, no, no figure that out later
.
That's a down the line.
Figure out the what's the value.
What is it that I want toimpart to my listeners?
And then the other piece, if Ican add to it, is what's the
goal that I want from the show?
Yeah, I want to make sure I'mimparting certain things to my
listeners, but what do I wantfrom the show?
I want to make sure I'm givinggreat value to my listeners, but
(28:34):
do I want them to reach out?
Do I want them to follow me, bea part of my community?
Do I want them as potentialclients?
What is it that I want them todo?
Do I want to give them hopethat they're not the only ones
thinking this way, that there'ssomething?
So, or is it helping my passionproject?
Camille Diaz (28:50):
Whatever it is, yeah, Right, and I think that is
the very next question to askis okay, who's listening and
what value am I adding and whyam I doing this?
What is this show for?
What am I getting out of theshow Definitely, and why am I
doing this?
What is this show for?
What am I getting out of theshow?
Definitely?
Definitely Because some peoplethink I'm going to make money on
my podcast.
I'm like okay, if you want tomake money on your podcast, this
is not a passion project.
This is not talking about whatyou want to talk about.
(29:11):
This is figuring out what kindof podcast sells, who the
audience is.
It's a whole different planthan I have a business and I'm
running a supplemental podcastthat's going to speak to my
audience and grow my credibilityin that kind of strategy.
Carl Richards (29:24):
There's also different levels of monetization
.
There's sponsorship, there'spaid ads, there's joint ventures
, there's leveraging the showitself to bring clients through
a customer journey through theshow.
So there's many different specsof monetization.
So just to say oh, you know, myshow's got to make money and
that's a down the line thinganyways, unless you're Oprah
(29:45):
Winfrey.
Camille Diaz (29:46):
Unless you already have such a large following
that, anything you do, at leastsomebody will check it out.
Yeah, that's maybe not part ofthe initial discussion.
Carl Richards (29:54):
Yeah, so the big thought leaders, you know the
Brene Browns, all of those folks, but they also started with
nothing.
They Browns, all of those folks, but they also started with
nothing.
They came from nowhere.
They've built their credibilityand they've now.
They're now bringing that intothe podcasting space.
So yeah, camille, oh mygoodness, this has been
fantastic.
What would you like to passalong to our audience?
What gift or takeaway, whatwould you like to share with
them?
Camille Diaz (30:14):
Yeah, absolutely.
So I have a masterclass.
It is on how to get more doneand make more money without
working more hours.
Carl Richards (30:24):
Ooh, I love that already.
Camille Diaz (30:26):
Thank you.
Thank you, it's completely freeto get registered right now.
So if you want to go toCamilleDiazcom slash masterclass
, sign yourself up.
Watch it, get the value out ofit.
I talk about my optimizedsuccess formula in there how to
ditch all the journals andpost-it notes and all of that
kind of stuff.
Get way more done than you everdo with a to-do list.
(30:48):
Jump in there, grab that, watchit for free, I think it'll be
good.
Carl Richards (30:53):
That's a phenomenal offering.
Thank you so much, Camille, forsharing that.
We'll make sure.
By the way, that's in the shownotes so you can click on that
directly and go to it, as wellas other ways you can connect
with Camille, so all of thatwill be there too.
Camille Diaz, this has been aphenomenal conversation.
I can't stress that enough.
We could do this all day, butwe can't or we won't.
Camille Diaz (31:12):
We won't today.
There's other things on theagenda.
Carl Richards (31:15):
Before I turn you loose, though, to go either
record another podcast episodeor do something else business
related, I'll leave you with thefinal thought.
Camille Diaz (31:22):
Final thought.
So I work with a lot ofentrepreneurs and, whether
you're an entrepreneur or not,if you're starting a podcast,
you probably got a little bit ofthat e-chromosome.
I feel like so many times wetend to think, as entrepreneurs,
that we have to do this byourselves and we have to figure
out all the answers and we'renot allowed to ask any questions
or get any help.
(31:43):
Otherwise that means we failed.
Complete lies Absolutely nottrue.
Ask questions, don't do thisalone.
Find your people, get supportit will make all the difference
in the journey and always,always, enjoy the journey.
Carl Richards (31:58):
That's a great place to leave it.
Thank you very much, CamilleDiaz.
I appreciate you being my guesttoday.
Camille Diaz (32:03):
Thank you so much, Carl.
I had a blast.
Carl Richards (32:05):
And thank you for joining us today.
Special thanks to our producerand production lead, Dom Carillo
, our music guru, Nathan Simon,and the person who works the
arms all of our arms, actuallymy trusty assistant, Stephanie
Gafoor.
If you like what you heardtoday, leave us a comment and a
review, and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
(32:26):
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email, askcarl atcarlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
(32:49):
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
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