Ever feel like you're creating amazing podcast content only to have it disappear into the void after posting a single announcement? What if that one episode could magically transform into dozens of engaging social media posts, extending your reach for months?
That's exactly what marketing strategist Ely Delaney reveals in this eye-opening conversation about content repurposing. As the creator of the Follow-up Rockstar system and host of the "Meet Cool People" podcast, Ely breaks down his brilliant "content wheel" methodology that can turn a single 30-minute podcast episode into 35+ distinct content pieces across multiple platforms.
From extracting powerful 60-second clips for reels to creating audiograms and quote graphics, Ely demonstrates how modern podcasters can maximize their content's lifespan without spending countless hours on production. He walks through exactly which tools streamline the process (including AI assistants that do the heavy lifting), making what seems overwhelming surprisingly manageable – even for busy podcasters with limited resources.
Whether you're a podcasting veteran looking to level up your promotion strategy or just getting started in the medium, this conversation delivers actionable insights you can implement immediately.
Connect with Ely
https://elydelaney.com/homepage
Meet Cool People Podcast
https://meetcoolpeople.live/
Social Media
LinkedIn
https://www.linkedin.com/in/elydelaney/
Facebook
https://www.facebook.com/elydelaney
Instagram
https://www.instagram.com/elydelaney/
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca
If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl Richards (00:04):
Welcome to Communication Connection
Community, the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
All right, picture it You're apodcaster, you're cranking up
episodes every single week andyou put it out there once and
that it.
But you know you're sitting ona boatload of content that you
(00:50):
can be repurposing.
But how do you do that?
How often?
What are some of themethodologies to doing that?
Our guest today is going totalk about that.
Please help me.
Welcome Ely Delaney.
He's the creator of thefollow-up Rockstar system,
helping entrepreneurs build a24-7 automated system and go
from surviving to thriving inany economy.
(01:12):
He's an Amazon bestseller withhis books Marketing Tidbits and
Networking Tidbits, and hisprogram Networking Like a
Rockstar has over 1,403 studentsglobally.
He is also a podcaster, ofcourse he is, and we're so glad
he's here today.
Ely, welcome to the podcast.
Ely Delaney (01:30):
Thank you so much, my friend.
It is a pleasure to come andhang out and have a good
conversation, because we alwayshave those kinds of
conversations.
Usually they're off mic, theyare we really?
Carl Richards (01:38):
should be recording them all we should,
and they're like hey, eli, whatabout using this for content or
something, or another podcastepisode or something like that?
Because we do have some amazingconversations.
We met through a networkingorganization called SCN, and I'm
certainly glad we did that.
I think we're cut from asimilar cloth when it comes to
(01:59):
business.
When it comes to podcasting,let me ask you, though, as we
get started how did you makeyour way or how did you find
yourself in the in thepodcasting space?
Ely Delaney (02:08):
My first podcast was one that the the episodes
are still up there from foreverago uh, driving your marketing
and it.
At that time, podcasting wasstill really new.
There wasn't a lot of them outthere and I really had a good
time with it.
I had some amazing interviewswith people and I used it as a
way to interview people who hadgood stuff to share.
I did it for a couple of yearsand then I just kind of got
(02:30):
burned out with a lot of thingsin life and I was like I'm just
going to take a break and I'llcome back to it.
And I took a very long breakand I never did come back to it.
And then my more recent podcastwas something that's been in the
works since 2019, early 2020.
I was going to launch it and Ijust wasn't really ready
mentally for it.
(02:51):
Fast forward to this last year,on my 50th birthday, I decided
you know, we're going to launchthis thing, and so we launched
the Me Cool People podcast,where I just interview great
people that I've met.
Like the people that I say, hey, you're cool.
I want to have a betterconversation with you and share
you with the rest of the world,and so that's what Me Cool
(03:11):
People is about and I have a lotof fun with it, and over that
time that you've been podcasting, and including the break in
between, I'm sure you've seen alot of evolution changes in the
podcasting space.
Carl Richards (03:23):
That certainly didn't deter you from not coming
back into the space, that's forsure.
Ely Delaney (03:27):
Well, it's, it's evolved so much.
I mean, back then when I firststarted, I was originally
starting with.
I wanted to start with doingvideo because I wanted to be
able to have a video version,but the internet wasn't good
enough yet Really it wasn'tsolid enough and I was using
Skype, and Zoom didn't exist atthat point, and all the cool
stuff we have now, like I usewave for my podcast and we have
(03:50):
like restream and all thesedifferent things that are out
there None of those were even aninkling in anybody's eye
because the internet wasn'tstrong enough to put that kind
of video out yet, and soultimately I used I think I
still might've used Skype, Imight've used a call-in, instant
tele-seminar or something likethat to basically get going and
(04:10):
do audio only.
And now with this one it waslike okay, wait a minute, we
have video, and so many podcastsare in that aspect and a lot of
the content that comes fromthat is actually not just the
podcast itself but how we like.
One of the things I love talkingabout is the repurposing.
How can we take that half anhour or 45 minute presentation
(04:32):
of two people having a greatconversation and pull 30, 40, 60
nuggets out of it in differentmedium and share that out.
It's such a different game thanit used to be share that out.
Carl Richards (04:46):
It's such a different game than it used to
be.
Absolutely.
I like how you did a throwbackto Skype and instant teleseminar
.
Oh my goodness, skype was thebane of my existence whenever I
had to get on a call because Icould never get it to work right
.
It could have been my internetconnection, who knows, it just
never did work right.
And then instant teleseminar.
I remember I had a coach whoused it a lot for his trainings
(05:07):
and his calls.
It was that was.
That was state of the artpretty much back then.
Ely Delaney (05:12):
That was oh, you have to use this, for it was
ahead of its time at the time.
There was nothing else like itat that point.
Carl Richards (05:18):
Yeah, imagine a world without Zoom.
And now there are so manypeople are saying Zoom, you're
still using Zoom.
What are you using Zoom for?
You don't need Zoom, zoom, zoom, zoom.
But it's the platform that a lotof people are comfortable with.
So glad that you've stuckaround and made your way back to
the space, because you have alot of great insights and ideas
for what to do with your content.
(05:39):
And I want to talk about thisbecause I find that podcasters,
when they get into this space,they think, firstly, I'm going
to put on a podcast, it's goingto be uber successful, and I'm
just going to put my episodesout there once, maybe a reel or
two, and that's all I'm going toneed to do, and I'll be the
next Joe Rogan.
It usually doesn't work thatway.
No, it doesn't, it doesn't.
(06:01):
But it does work when you takethat content and you realize
that, oh, my goodness, I've gotsome juicy nuggets here.
Why am I not recycling or whyam I not repurposing it?
And I know you've got somegreat insights as to how to do
that.
Ely Delaney (06:14):
So the biggest thing is repurposing, and this
is.
It's so funny because back whenI started my coaching business,
I was coaching and I had abunch of courses and one of the
courses that I had was calledthe unlimited content creation,
and it was a firm forever ago,you know, probably 13, 14 years
ago.
I'm finding a time now, withall the different medium and
stuff we have, I'm like wait aminute.
(06:34):
That kind of thing is actuallyimportant now because,
especially when you're lookingat podcasts as a great examples
like my favorite example out ofif you need to create content,
whether you're doing your ownshow or you're a guest on other
people's show, that is a massiveside of content that you can
use.
But it's not just hey, here's ashow, go listen to it, because
(06:56):
that's what most people do.
It's like they're going to postwhen the show goes live Like
for my show it goes live everyWednesday and I always go hey, I
had a great time withinterviewing xyz person.
This is what we did.
This we talked about go checkit out here.
Everybody does that and thenyou hope that the guest if
you're using guests does thesame thing on their side, and
then you just stop and you moveon to the next thing.
And so so many people are likethat's their entire marketing
(07:21):
strategy is let me post theepisode and then I'll post the
next episode next week.
And it doesn't work that waybecause in today's world we have
to put so much out there in somany different medium that we've
got to get out there a lot moreand in different ways.
And that's where therepurposing comes into play.
So do you want me to go throughkind of my little exercise?
(07:42):
I have what I call the contentwheel.
Carl Richards (07:43):
Yeah, absolutely Share with us what you do,
because I think there's a lot ofvalue to that, because and the
other thing too, as part of thisevolution in the space is when
you got in way back, when mostpodcasts were audio only because
, as you said earlier, it wasvideo was still clunky you
really wanted good video.
(08:03):
It was thousands of dollars toinvest to have that and even
then it still probably didn'tput up even near the quality
that we have today.
But then also, we didn't needto repurpose content.
Yeah, because people were ableto find the types of posts you
just explained.
If you just said check out mypodcast interview with Eli
Delaney, we talk about thelittle law People were able to
(08:25):
find that there were thealgorithms that there are in
place now, that and people hadmore time to consume content as
opposed to where we're at today.
So give us the lowdown of ofhow you go about it.
Ely Delaney (08:39):
So and I want you to think about this because, um,
back then there also wasn'tnear as much content like I mean
when I started my podcast.
There's probably, you know,they're probably 15, 20 000
podcasts.
Carl Richards (08:50):
At that point, when I started the first one, I
mean I chuckle because I can'timagine a world with only 15, 20
, 000 podcasts.
We're talking I mean we'retalking back in the days of
maybe even slightly after.
But you know sam crow, whostarted his podcast when
podcasts were in diapers,imagine, you know, being one of
those first 100 or 200 people oreven 2000 people saying I got a
(09:14):
podcast, people saying what theheck is a podcast.
Ely Delaney (09:16):
You weren't much after that really no, I told you
I was an early adopter with itbecause I saw the medium as the
possibility and I loved the ideaof having cool conversations.
I'm all about that, like I mean, if we were, if you, if people
were watching the video versionof this, they would see above my
head it says meet cool people,which is also the name of my
current podcast.
It's because I love meetingpeople and having great
(09:36):
conversations.
So for me that was like this iskind of a cool tool.
And back then I mean there's alot of people don't realize that
the whole naming of podcasts isbecause we had these things
called iPods, which was thefirst popular.
It wasn't the first, but it wasthe first popular mainstream
MP3 player, which was thislittle square device or a little
(09:59):
rectangle device that was aboutthe size of today's phones.
That would, you know, hold 60gigs of nothing but music or
podcasts.
And that's where the name camefrom was podcast.
Nowadays, a lot of people don'teven know what an iPod is.
You know it just shows how oldyou and I are getting.
It's a museum piece.
Is what it is.
It's a museum piece.
(10:19):
I still have a couple of them,actually, because I had a little
one, and then I had the classic, which was the big brick that
you could knock somebody outwith.
So I want you to stop and thinkabout any piece of content you
have.
So maybe you've got your video,you've got a podcast interview
and maybe're looking for oneminute chunks.
The one minute chunks end upbeing everybody's familiar with
(10:46):
reels right now, so Instagram,facebook reels.
If you're on YouTube, that'sYouTube shorts, and the idea is
that they're short nuggets 60seconds or less.
If you can pull, say, 10, 60second nuggets out of your 20 to
30 minute podcast, first thingyou have is you have your reels.
(11:07):
So these are your video shortform content.
So that's just one way torepurpose it.
The other things you can dowith that, though, this is where
a lot of people go short,because we have three different
types of medium that peopledon't think about.
Number one is we have the video.
Okay, so we're in a world with avideo podcast, so we start with
that.
So we take the big video.
That's what goes on the podcast, that's what goes on our
(11:27):
website, and we're sharing itout with everybody.
That's the whole episode.
Then we create 10, let's say,we only take 10 reels, so 10, 60
second or less clips out ofthat.
But then we turn around and outof those 60 second clips, we
pull the audio back out of thatand we create what we call an
audiogram, which is basically ameme.
(11:49):
All it is is a pretty graphicthat looks like it maybe has the
picture of the host, or thehost and the guest, or just the
guest or whatever, and sayscheck out this thing.
And then you put the audio toit and you export it as another
video, but it looks like agraphic, like a pretty graphic.
Okay, so now you've got 10 morepieces of content using the same
(12:11):
exact piece.
Now, out of those 10 clips thatyou took out.
By the way, let me go back upjust a little bit you have video
.
Now you have audio.
Okay, we're back to the audiopiece.
But now, out of those, if wecan pull one or two sentences
out of that one minute clip andcreate a quote from the author,
from the speaker or the guest orwhoever, whoever said that one
(12:33):
little nugget, and you take thatand you should take those exact
same graphics that you justcreated the audiogram with and
you put the quote over the topof it and you save those as
images and now you're sharingimage versions, which is our
third type.
So you have video, you haveaudio, you have images.
You've just taken one piece ofcontent and right now you've
(12:53):
turned that one piece into 31total.
Now, if you take that sameprocess, maybe you can take
those 10 clips and gather themtogether into a piece.
Maybe you could say the 10 topnuggets about XYZ topic, 10 top
nuggets about how to have asuccessful podcast, or 10 top
nuggets on how to repurpose yourcontent.
And you take all those oneminute clips and you create a
(13:16):
series.
You've probably seen them andyou may not even realize what
they are.
They're called a carousel, soyou can create a series of
images that go together.
Usually you have a title slideand you have one through nine
you can't do 10 because you canonly have 10 of them total.
So you want to cover and yournine tips and you post that on
(13:36):
Instagram, facebook, linkedin,and now you have a series which
is a carousel.
We're taking this one 20-minuteinterview and now we've turned
around and that's just one morepiece.
So we're at 32 pieces ofcontent from one 20-minute
interview.
And what if we take that20-minute interview and instead
(13:58):
of taking one-minute clips, whatif we could find nuggets that
are a bit longer three to fiveminutes and break that out?
Now, those are too long for alot of video clips.
You can't use that as a real orlike a YouTube short, but you
want to make it as a regularnugget that you can share on
just Facebook, instagram andeven LinkedIn as a three, five,
(14:25):
maybe 10 minute.
You want to keep it stillfairly short.
Three to five minutes is great,but these are just snippets out
of the interview and you sharethat as a separate piece of
content and out of, say, your 20minute interview.
Let's say you get two or threeof those.
So let's say, if we got threeof those, we're now at 35
different pieces of content allfrom one interview that you
started with.
This is the content wheel.
Carl Richards (14:44):
Which is great.
How easy is that, though?
Because I'm sure that there'ssomebody listening today that
says, or that is saying, eli,that sounds great.
That sounds like a verydaunting process to walk through
, because when you think of like, oh, I just come up with 35
pieces of content every singleweek from one episode, how do
(15:05):
you simplify that, though?
Yeah, ok, you take those 60second clip, but is there?
Is there software that helpsyou do this?
Is there?
Are you just leveraging your VA?
How are you going about this?
Ely Delaney (15:16):
There are several different ways to do it.
One of the things is we live inthis wonderful world where AI
has helped us in a lot of areas,and I am a big advocate, for I
did watch Terminator, so I amvery cautious of what I do with
AI.
However, I watched iRobot samereason, exactly.
Yeah, at least iRobot had anice robot in there, too.
The biggest thing you want tothink about, though, is that
(15:36):
there are tools out there acouple of them that I use
specifically, and I've and I'mactually I've actually gone
through some really deeptraining for this course that
I've actually been puttingtogether for it, which is Minvo,
and Minvo You've probably heardthere's things like Opus, clip
and Munch and Sub I think it'scalled Submagic.
There's several differentsoftwares that you can go
(15:58):
through and upload a video.
Upload your 20, 30 minute video, and it's going to pull a bunch
of the nuggets out for you, sothat's great Cause.
Then that helps.
That gives you your shorts,okay, your one minute videos.
Then, like, minvo specificallyalso has a thing where they you
can actually select a differentway of doing it and say no, I
want five minute nuggets out ofthis, and so that can help with
that Then you take things likeyou pull those videos out and
(16:22):
you pull the quotes.
And I have another tool that Iuse called Cast Magic, and with
Cast Magic it is an AI tool thatwill transcribe and that will
help you, and you have to promptit properly.
You have to, just like all AI,you have to tell it what to do
and give it some examples andall that kind of stuff.
But I can have it starttranscribing this stuff and
pulling nuggets out of aninterview and find me good
quotes to play with, and so nowthat gives me the nuggets of the
(16:44):
text, and then, with the text,you can use tools like Canva and
come up with a couple of reallycool designs that are more
generic to your podcast, whereyou just switch out the colors,
switch out the maybe you want toput your guest picture on there
, whatever and then you canactually upload a spreadsheet
and it will batch the wholething and create a whole bunch
of graphics for you.
And so your 20 minute interviewto create all these different
(17:08):
pieces of context.
Once you have the system built,it might take you two hours,
maybe three hours.
I mean, at first it's gonnatake a bit longer because you're
learning the system, but onceyou get it down, in under two
hours you can create these 35different pieces of content and
that's not a bad deal.
You can take one interview inunder two hours and if you get
(17:29):
good with like with me, there'sa whole bunch of it that I'm
doing.
I'm getting it done in under.
I'm saying that I know thissystem.
I built the process that I'msharing right now so I know how
to get it to go really, reallyfast.
I can do it in under an hour.
I can do the video editing.
I can get all the graphics.
I can upload them to Canva andactually have the output ready
to go in about an hour.
It takes time and practice tothat.
So I say for most people,probably two hours, but in two
(17:51):
hours you've got a month's worthof content If you're posting
every day, right.
Carl Richards (17:57):
And, by the way, if you're working with a
production agency, like folkslike me, for example, if you're
working with a production agencylike folks like me, for example
, then you don't need to spendthat time doing it.
The producer actually will doit for you and then you just
have the content available andyou just make sure that you put
it out there at the appropriatetime and and on a marketing
schedule or or what have you.
(18:18):
So so it again, it, it.
It doesn't have to seem asdaunting as um as as we might be
thinking.
It is, because I think that'ssometimes, that's, I think, the
the block.
It's not the, it's not the.
I know I need to promote mypodcast.
It's the.
Oh, my goodness, how am I goingto promote it enough?
I can't promote it enough,especially in this very loud,
(18:40):
crowded world of content.
How do we put ourselves forward?
And I think that's maybesometimes is the stumbling block
.
Ely Delaney (18:46):
Well, it is because a lot of times and I find like
this is the whole reason thatthis new version of the ultimate
or the unlimited contentcreation course that I've been
building out, I built it outbecause of stuff I was using
myself and I keep running intopeople that are they're like hey
, I'm, you know, I know I needto do more on social media, I
know I need to promote this.
Maybe they have a podcast, likeI want to do more stuff with it
(19:08):
.
But now it's getting to thepoint where it's like I'm just
posting, hey, listen to theepisode, hey, listen to the
episode, hey, listen to theepisode.
And it's like I don't know whatto do from here.
I'm like, okay, let's fix that.
And so I've been using this formy own podcast.
And then I started using itwith some clients that I was
helping them, that were gettinginto the guesting space and help
(19:29):
, I'm coaching them through howto become a better guest and
stuff like that, and these aremy clients that I'm helping with
my follow-up process.
But then they're like okay, nowI need to get in front of more
eyeballs.
Well, let's make that happen.
And so it's just kind of comeout of necessity.
But the great thing about it isso many people are stuck.
Where do I start?
(19:49):
And that's the part we want toget over first, because whether
you, if you got, you knowsomebody who's working with you
and you're the productioncompany great, utilize that, do
all that stuff.
But a lot of times people don'tknow, they don't know what they
don't know, they don't evenrealize that these things are
even a possibility.
And that's where I wanted toreally share this out with
(20:10):
people, because there are somany opportunities and I didn't
even say everything.
I just gave you a couple ofquick, a quick rundown of a
couple of different options.
I have a whole graphic that Iuse, that I'll fill out with
people and show them.
I at one time we went through anexample, through a webinar as
opposed to a podcast.
We came up with, I think, 98different types of content and I
(20:31):
mean it was just insane.
What's possible with it.
But you can have a VA.
Do this stuff.
If you're not working For thoseof you that are listening, if
you're not working with Carl,you can have a VA do some of
this stuff.
They can learn how to do someof this stuff.
Obviously, the best quality isgoing to be having a true
production person do it for you.
But if you're just starting outand you're not quite there yet,
(20:51):
these other tools help you getthat content and you don't even
have to do everything.
Do what you can do what youhave time for.
But if you could turn aroundand come up with a month's worth
of content in a couple of hours, is that worth it?
I would think so.
I know it is for me because itgives me so much.
I got six months worth ofcontent sitting on my hard drive
(21:13):
just waiting for me to post it.
I just haven't had time to stopand schedule a bunch of it out
yet, and I have a bunch of stuffscheduled.
I just need to do more.
Carl Richards (21:20):
I just need to do more.
So for somebody who is, say, atthe starting gate maybe not at
the starting gate of theirpodcast, but at the starting
gate of repurposing theircontent and they're listening to
what you've just shared wherewould be a logical place for
them to start?
Is there, would you say that,maybe getting good at Instagram
reels?
Would you say YouTube shorts,you know, is there a good place
(21:43):
that?
It's kind of like eating anelephant you don't want to eat
the whole thing in one bitebecause you'd probably die.
So but what can they do to justto get started, to ease?
Ely Delaney (21:55):
into it.
So my recommendation is startwith reels.
You're looking for less than 60second clips that you can pull
out of it and as many as you canget that are good.
Okay, and that's really I mean.
If you got, however long youryour podcast is, just get as
many of them as you can createthose caption.
Um, you've everybody's seen thecool.
(22:16):
We call them the Hermosi.
You know, hermosi style videoswhere it's got the follow, the
bouncing bubble, the captionsover the top.
Style videos where it's got thefollow, the bouncing bubble,
the captions over the top.
Have some fun with it.
They're like I rattled off abunch of different possibilities
on software.
I have my preferences, butdoesn't really matter which
platform.
That helps start the process Ifyou're under 60 seconds.
Here's the fun thing about itGet set up.
(22:38):
You can post it on Instagramreels, you can post on Facebook
reels.
You can actually post the samevideo on LinkedIn.
They just it's not as a Reels,just as a video that happens to
be vertical instead ofhorizontal.
And you can post it on TikTok.
And, by the way, if you're oneof these people like me who says
I am never going to touchTikTok, I have no desire to
watch people dance on TikTok.
(22:59):
I am not going to do that.
Dance on TikTok.
I am not going to do that.
That's okay.
Get an account and upload thesame video up there and don't do
anything else on the platform,just get it up there.
Same thing with YouTube.
You got YouTube shorts.
It's the same process.
That's why I say less than 60seconds, because the other
platforms allow you to go longerand sometimes they even
encourage it.
But if you take the exact samereel and stick it on all of them
, youtube, as of this recording,says 60 seconds is our max.
(23:23):
So let's start with that.
We have to hit that as ourbiggest limitation and we'll
just take the same video andstick them on all the platforms
and create a whole bunch of themand post one out every couple
of days, and there you go.
Carl Richards (23:36):
Because the biggest thing it's not about I
have a podcast.
That's one piece of it.
That's one piece to elevatingyour credibility, being seen as
a go-to authority, but it'sabout people need to see you.
People need to and I know Ineed to improve on this.
So thank you for sharing.
I'm going to take this pagemyself and do it.
You're one of probably I don'tknow eight or 10 guests I've had
(23:59):
in the last three months thathave said what do you mean?
You don't have a video podcast?
You should have a video podcast, and I've even had um one uh
guest threaten which it's not athreat, he's probably going to
do it say give me the video I'mgoing to create all the, all the
shorts and reels and things sothere's some value in it,
because people don't know you ifthey don't see you and if they
(24:21):
don't right, and if you're notin their face enough?
Ely Delaney (24:24):
Yeah, well, and here's another thing too is like
say, for instance like like youand I like this podcast, right
here you are interviewing me,okay, so two things are going to
happen with this Number one.
You're going to put it outthere and you've got the audio.
And the cool thing is we arerecording this via zoom, which
means you have the video.
Even if you're not doing aquote unquote video podcast, you
(24:44):
still have the video.
You can still use that contentand create these clips.
And the cool thing about it isyou create the clips, you post
them out in social media.
You make sure you tag me.
Now it's showing up to myaudience and your audience
because I'm tagged in it.
So now more people are seeingyour show because of me.
(25:06):
There's so much power in thatLike, even for me.
I do.
I've literally done hundredsand hundreds and hundreds of
shows as a guest, uh, for a longtime.
Everybody's like why don't youstart your own show again?
I'm like I'm having too muchfun being a guest on everybody
else's show.
It's a hell of a lot less work,and so I was doing this on
other people's shows.
(25:26):
But then when somebody, whenthat show, goes live, I'm like
OK, how can I repurpose this andhow do I schedule it out?
So I'll share this again threeor six months down the road.
The host now loves me for it.
It gets me more content and themore people can see me out
there sharing my expertise, thebetter.
And so, as a host, if you areposting this stuff out there,
(25:50):
make sure you're tagging yourguests and then post different
clips over the next.
I mean, if you get 20 clips outof it, post like two or three a
month.
If you're doing, let's say, aweekly show, all you're doing is
you're posting two or three ofthose clips per month over the
next many months, however manyclips you actually end up with,
(26:12):
and maybe maybe just two a monthtimes.
If you got 10 of them, well,that's five months.
That you're.
You're sharing that out, andevery time you share it out
you're tagging the person who'sthe guest on your show.
It's going to get in front oftheir people as well and you're
bringing more people back to youPhenomenal insights, eli.
Carl Richards (26:30):
This has been an amazing conversation.
We could talk about this and wehave off mic times.
We have spouses that have saidknock on the door, are you
coming out of your call withCarl soon?
Ely Delaney (26:45):
I don't have that issue, but I know you do.
Carl Richards (26:48):
It's been a phenomenal conversation, though
seriously, A couple of thingsbefore I let you go.
Number one is how can peoplebest connect with you, or what's
the resource that you want topass along to folks today?
Ely Delaney (27:08):
Best resource go to connectwithelicom.
Eli is E-L-Y, not E-L-I, e-l-y.
If you go to connect with Eliwith an I, you're going to end
up with some commercial realestate dude out of Iowa or
something like that.
So that's not meConnectwithelicom, and I got
some freebie stuff up there.
I got all my social media links.
If you want to connect with meon social media and, by the way,
if you want to connect with mein social media and, by the way,
if you want to connect with mein social media, please do,
please be sure to send a messagesaying you've heard me on this
(27:28):
podcast, because that means theworld to me.
Those are the people who send amessage to go along with it,
saying you heard me on a show.
They go to the top of the list.
I think I got probably like 20people on Facebook waiting to
connect with me right now.
Um, and those are all justrandos.
I want, I want.
If somebody sends me a message,I'm going to pay more attention
to it.
And then also, I mean, if thiswas a good conversation, you
want to want to have a good chat.
I love to have conversationswith cool people.
(27:49):
So there's a link to mycalendar on there, grab a spot,
you know, seriously, just grab aspot, have a good conversation,
cause I'm totally game for that.
It's not a pitch, it's not astrategy session or discovery
call or any of that kind of BS.
It's just a call, and if thereis something I can help you with
, what do we do?
Awesome, we'll continue thatpart of the conversation.
If not, that's not the goal ofthe conversation anyway.
Carl Richards (28:10):
And I can honestly say that Ely is a great
guy to chat with.
That's one of the reasons whywe're chatting today and we're
actually recording our call,because he is such a great guy
and is so giving and so generous, but also very insightful.
So, Ely, thank you so muchagain for being my guest.
Before I turn you loose, though, I'll give you the final
thought.
Final thought.
Ely Delaney (28:28):
First off, thank you for letting me come and
share and have a goodconversation.
But the final thought get outthere, just repurpose your stuff
.
Start using what you alreadyhave.
You've got some amazing contentout there.
Everybody's all worried aboutyou.
Gotta have out there.
Everybody's all worried aboutyou.
Got to have more content.
You have the content.
You just need to figure out howto reuse it in different ways
and get it out there, Becausethe reality is that people think
(28:49):
differently, People see thingsat different times and the more
you put it out there, the morepeople see how much amazing
stuff you have to offer to theworld, and then they're going to
pay more attention, whichthat's the goal behind all of it
,
Carl Richards (29:00):
Ely Delaney, great place to leave it.
Thank you so much for sharingyour insights and thanks for
being my guest today.
Ely Delaney (29:05):
Thank you, my friend, I appreciate you.
Carl Richards (29:07):
And thank you for joining us today.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant,
Stephanie Gafoor.
If you like what you heardtoday, leave us a comment and a
review and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
(29:28):
enemies.
Oh, and, if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
(29:51):
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
Welcome to Communication Connection
Community, the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode.
All right, picture it You're apodcaster, you're cranking up
episodes every single week andyou put it out there once and
that it.
But you know you're sitting ona boatload of content that you
(00:50):
can be repurposing.
But how do you do that?
How often?
What are some of themethodologies to doing that?
Our guest today is going totalk about that.
Please help me.
Welcome Ely Delaney.
He's the creator of thefollow-up Rockstar system,
helping entrepreneurs build a24-7 automated system and go
from surviving to thriving inany economy.
(01:12):
He's an Amazon bestseller withhis books Marketing Tidbits and
Networking Tidbits, and hisprogram Networking Like a
Rockstar has over 1,403 studentsglobally.
He is also a podcaster, ofcourse he is, and we're so glad
he's here today.
Ely, welcome to the podcast.
Ely Delaney (01:30):
Thank you so much, my friend.
It is a pleasure to come andhang out and have a good
conversation, because we alwayshave those kinds of
conversations.
Usually they're off mic, theyare we really?
Carl Richards (01:38):
should be recording them all we should,
and they're like hey, eli, whatabout using this for content or
something, or another podcastepisode or something like that?
Because we do have some amazingconversations.
We met through a networkingorganization called SCN, and I'm
certainly glad we did that.
I think we're cut from asimilar cloth when it comes to
(01:59):
business.
When it comes to podcasting,let me ask you, though, as we
get started how did you makeyour way or how did you find
yourself in the in thepodcasting space?
Ely Delaney (02:08):
My first podcast was one that the the episodes
are still up there from foreverago uh, driving your marketing
and it.
At that time, podcasting wasstill really new.
There wasn't a lot of them outthere and I really had a good
time with it.
I had some amazing interviewswith people and I used it as a
way to interview people who hadgood stuff to share.
I did it for a couple of yearsand then I just kind of got
(02:30):
burned out with a lot of thingsin life and I was like I'm just
going to take a break and I'llcome back to it.
And I took a very long breakand I never did come back to it.
And then my more recent podcastwas something that's been in the
works since 2019, early 2020.
I was going to launch it and Ijust wasn't really ready
mentally for it.
(02:51):
Fast forward to this last year,on my 50th birthday, I decided
you know, we're going to launchthis thing, and so we launched
the Me Cool People podcast,where I just interview great
people that I've met.
Like the people that I say, hey, you're cool.
I want to have a betterconversation with you and share
you with the rest of the world,and so that's what Me Cool
(03:11):
People is about and I have a lotof fun with it, and over that
time that you've been podcasting, and including the break in
between, I'm sure you've seen alot of evolution changes in the
podcasting space.
Carl Richards (03:23):
That certainly didn't deter you from not coming
back into the space, that's forsure.
Ely Delaney (03:27):
Well, it's, it's evolved so much.
I mean, back then when I firststarted, I was originally
starting with.
I wanted to start with doingvideo because I wanted to be
able to have a video version,but the internet wasn't good
enough yet Really it wasn'tsolid enough and I was using
Skype, and Zoom didn't exist atthat point, and all the cool
stuff we have now, like I usewave for my podcast and we have
(03:50):
like restream and all thesedifferent things that are out
there None of those were even aninkling in anybody's eye
because the internet wasn'tstrong enough to put that kind
of video out yet, and soultimately I used I think I
still might've used Skype, Imight've used a call-in, instant
tele-seminar or something likethat to basically get going and
(04:10):
do audio only.
And now with this one it waslike okay, wait a minute, we
have video, and so many podcastsare in that aspect and a lot of
the content that comes fromthat is actually not just the
podcast itself but how we like.
One of the things I love talkingabout is the repurposing.
How can we take that half anhour or 45 minute presentation
(04:32):
of two people having a greatconversation and pull 30, 40, 60
nuggets out of it in differentmedium and share that out.
It's such a different game thanit used to be share that out.
Carl Richards (04:46):
It's such a different game than it used to
be.
Absolutely.
I like how you did a throwbackto Skype and instant teleseminar
.
Oh my goodness, skype was thebane of my existence whenever I
had to get on a call because Icould never get it to work right
.
It could have been my internetconnection, who knows, it just
never did work right.
And then instant teleseminar.
I remember I had a coach whoused it a lot for his trainings
(05:07):
and his calls.
It was that was.
That was state of the artpretty much back then.
Ely Delaney (05:12):
That was oh, you have to use this, for it was
ahead of its time at the time.
There was nothing else like itat that point.
Carl Richards (05:18):
Yeah, imagine a world without Zoom.
And now there are so manypeople are saying Zoom, you're
still using Zoom.
What are you using Zoom for?
You don't need Zoom, zoom, zoom, zoom.
But it's the platform that a lotof people are comfortable with.
So glad that you've stuckaround and made your way back to
the space, because you have alot of great insights and ideas
for what to do with your content.
(05:39):
And I want to talk about thisbecause I find that podcasters,
when they get into this space,they think, firstly, I'm going
to put on a podcast, it's goingto be uber successful, and I'm
just going to put my episodesout there once, maybe a reel or
two, and that's all I'm going toneed to do, and I'll be the
next Joe Rogan.
It usually doesn't work thatway.
No, it doesn't, it doesn't.
(06:01):
But it does work when you takethat content and you realize
that, oh, my goodness, I've gotsome juicy nuggets here.
Why am I not recycling or whyam I not repurposing it?
And I know you've got somegreat insights as to how to do
that.
Ely Delaney (06:14):
So the biggest thing is repurposing, and this
is.
It's so funny because back whenI started my coaching business,
I was coaching and I had abunch of courses and one of the
courses that I had was calledthe unlimited content creation,
and it was a firm forever ago,you know, probably 13, 14 years
ago.
I'm finding a time now, withall the different medium and
stuff we have, I'm like wait aminute.
(06:34):
That kind of thing is actuallyimportant now because,
especially when you're lookingat podcasts as a great examples
like my favorite example out ofif you need to create content,
whether you're doing your ownshow or you're a guest on other
people's show, that is a massiveside of content that you can
use.
But it's not just hey, here's ashow, go listen to it, because
(06:56):
that's what most people do.
It's like they're going to postwhen the show goes live Like
for my show it goes live everyWednesday and I always go hey, I
had a great time withinterviewing xyz person.
This is what we did.
This we talked about go checkit out here.
Everybody does that and thenyou hope that the guest if
you're using guests does thesame thing on their side, and
then you just stop and you moveon to the next thing.
And so so many people are likethat's their entire marketing
(07:21):
strategy is let me post theepisode and then I'll post the
next episode next week.
And it doesn't work that waybecause in today's world we have
to put so much out there in somany different medium that we've
got to get out there a lot moreand in different ways.
And that's where therepurposing comes into play.
So do you want me to go throughkind of my little exercise?
(07:42):
I have what I call the contentwheel.
Carl Richards (07:43):
Yeah, absolutely Share with us what you do,
because I think there's a lot ofvalue to that, because and the
other thing too, as part of thisevolution in the space is when
you got in way back, when mostpodcasts were audio only because
, as you said earlier, it wasvideo was still clunky you
really wanted good video.
(08:03):
It was thousands of dollars toinvest to have that and even
then it still probably didn'tput up even near the quality
that we have today.
But then also, we didn't needto repurpose content.
Yeah, because people were ableto find the types of posts you
just explained.
If you just said check out mypodcast interview with Eli
Delaney, we talk about thelittle law People were able to
(08:25):
find that there were thealgorithms that there are in
place now, that and people hadmore time to consume content as
opposed to where we're at today.
So give us the lowdown of ofhow you go about it.
Ely Delaney (08:39):
So and I want you to think about this because, um,
back then there also wasn'tnear as much content like I mean
when I started my podcast.
There's probably, you know,they're probably 15, 20 000
podcasts.
Carl Richards (08:50):
At that point, when I started the first one, I
mean I chuckle because I can'timagine a world with only 15, 20
, 000 podcasts.
We're talking I mean we'retalking back in the days of
maybe even slightly after.
But you know sam crow, whostarted his podcast when
podcasts were in diapers,imagine, you know, being one of
those first 100 or 200 people oreven 2000 people saying I got a
(09:14):
podcast, people saying what theheck is a podcast.
Ely Delaney (09:16):
You weren't much after that really no, I told you
I was an early adopter with itbecause I saw the medium as the
possibility and I loved the ideaof having cool conversations.
I'm all about that, like I mean, if we were, if you, if people
were watching the video versionof this, they would see above my
head it says meet cool people,which is also the name of my
current podcast.
It's because I love meetingpeople and having great
(09:36):
conversations.
So for me that was like this iskind of a cool tool.
And back then I mean there's alot of people don't realize that
the whole naming of podcasts isbecause we had these things
called iPods, which was thefirst popular.
It wasn't the first, but it wasthe first popular mainstream
MP3 player, which was thislittle square device or a little
(09:59):
rectangle device that was aboutthe size of today's phones.
That would, you know, hold 60gigs of nothing but music or
podcasts.
And that's where the name camefrom was podcast.
Nowadays, a lot of people don'teven know what an iPod is.
You know it just shows how oldyou and I are getting.
It's a museum piece.
Is what it is.
It's a museum piece.
(10:19):
I still have a couple of them,actually, because I had a little
one, and then I had the classic, which was the big brick that
you could knock somebody outwith.
So I want you to stop and thinkabout any piece of content you
have.
So maybe you've got your video,you've got a podcast interview
and maybe're looking for oneminute chunks.
The one minute chunks end upbeing everybody's familiar with
(10:46):
reels right now, so Instagram,facebook reels.
If you're on YouTube, that'sYouTube shorts, and the idea is
that they're short nuggets 60seconds or less.
If you can pull, say, 10, 60second nuggets out of your 20 to
30 minute podcast, first thingyou have is you have your reels.
(11:07):
So these are your video shortform content.
So that's just one way torepurpose it.
The other things you can dowith that, though, this is where
a lot of people go short,because we have three different
types of medium that peopledon't think about.
Number one is we have the video.
Okay, so we're in a world with avideo podcast, so we start with
that.
So we take the big video.
That's what goes on the podcast, that's what goes on our
(11:27):
website, and we're sharing itout with everybody.
That's the whole episode.
Then we create 10, let's say,we only take 10 reels, so 10, 60
second or less clips out ofthat.
But then we turn around and outof those 60 second clips, we
pull the audio back out of thatand we create what we call an
audiogram, which is basically ameme.
(11:49):
All it is is a pretty graphicthat looks like it maybe has the
picture of the host, or thehost and the guest, or just the
guest or whatever, and sayscheck out this thing.
And then you put the audio toit and you export it as another
video, but it looks like agraphic, like a pretty graphic.
Okay, so now you've got 10 morepieces of content using the same
(12:11):
exact piece.
Now, out of those 10 clips thatyou took out.
By the way, let me go back upjust a little bit you have video
.
Now you have audio.
Okay, we're back to the audiopiece.
But now, out of those, if wecan pull one or two sentences
out of that one minute clip andcreate a quote from the author,
from the speaker or the guest orwhoever, whoever said that one
(12:33):
little nugget, and you take thatand you should take those exact
same graphics that you justcreated the audiogram with and
you put the quote over the topof it and you save those as
images and now you're sharingimage versions, which is our
third type.
So you have video, you haveaudio, you have images.
You've just taken one piece ofcontent and right now you've
(12:53):
turned that one piece into 31total.
Now, if you take that sameprocess, maybe you can take
those 10 clips and gather themtogether into a piece.
Maybe you could say the 10 topnuggets about XYZ topic, 10 top
nuggets about how to have asuccessful podcast, or 10 top
nuggets on how to repurpose yourcontent.
And you take all those oneminute clips and you create a
(13:16):
series.
You've probably seen them andyou may not even realize what
they are.
They're called a carousel, soyou can create a series of
images that go together.
Usually you have a title slideand you have one through nine
you can't do 10 because you canonly have 10 of them total.
So you want to cover and yournine tips and you post that on
(13:36):
Instagram, facebook, linkedin,and now you have a series which
is a carousel.
We're taking this one 20-minuteinterview and now we've turned
around and that's just one morepiece.
So we're at 32 pieces ofcontent from one 20-minute
interview.
And what if we take that20-minute interview and instead
(13:58):
of taking one-minute clips, whatif we could find nuggets that
are a bit longer three to fiveminutes and break that out?
Now, those are too long for alot of video clips.
You can't use that as a real orlike a YouTube short, but you
want to make it as a regularnugget that you can share on
just Facebook, instagram andeven LinkedIn as a three, five,
(14:25):
maybe 10 minute.
You want to keep it stillfairly short.
Three to five minutes is great,but these are just snippets out
of the interview and you sharethat as a separate piece of
content and out of, say, your 20minute interview.
Let's say you get two or threeof those.
So let's say, if we got threeof those, we're now at 35
different pieces of content allfrom one interview that you
started with.
This is the content wheel.
Carl Richards (14:44):
Which is great.
How easy is that, though?
Because I'm sure that there'ssomebody listening today that
says, or that is saying, eli,that sounds great.
That sounds like a verydaunting process to walk through
, because when you think of like, oh, I just come up with 35
pieces of content every singleweek from one episode, how do
(15:05):
you simplify that, though?
Yeah, ok, you take those 60second clip, but is there?
Is there software that helpsyou do this?
Is there?
Are you just leveraging your VA?
How are you going about this?
Ely Delaney (15:16):
There are several different ways to do it.
One of the things is we live inthis wonderful world where AI
has helped us in a lot of areas,and I am a big advocate, for I
did watch Terminator, so I amvery cautious of what I do with
AI.
However, I watched iRobot samereason, exactly.
Yeah, at least iRobot had anice robot in there, too.
The biggest thing you want tothink about, though, is that
(15:36):
there are tools out there acouple of them that I use
specifically, and I've and I'mactually I've actually gone
through some really deeptraining for this course that
I've actually been puttingtogether for it, which is Minvo,
and Minvo You've probably heardthere's things like Opus, clip
and Munch and Sub I think it'scalled Submagic.
There's several differentsoftwares that you can go
(15:58):
through and upload a video.
Upload your 20, 30 minute video, and it's going to pull a bunch
of the nuggets out for you, sothat's great Cause.
Then that helps.
That gives you your shorts,okay, your one minute videos.
Then, like, minvo specificallyalso has a thing where they you
can actually select a differentway of doing it and say no, I
want five minute nuggets out ofthis, and so that can help with
that Then you take things likeyou pull those videos out and
(16:22):
you pull the quotes.
And I have another tool that Iuse called Cast Magic, and with
Cast Magic it is an AI tool thatwill transcribe and that will
help you, and you have to promptit properly.
You have to, just like all AI,you have to tell it what to do
and give it some examples andall that kind of stuff.
But I can have it starttranscribing this stuff and
pulling nuggets out of aninterview and find me good
quotes to play with, and so nowthat gives me the nuggets of the
(16:44):
text, and then, with the text,you can use tools like Canva and
come up with a couple of reallycool designs that are more
generic to your podcast, whereyou just switch out the colors,
switch out the maybe you want toput your guest picture on there
, whatever and then you canactually upload a spreadsheet
and it will batch the wholething and create a whole bunch
of graphics for you.
And so your 20 minute interviewto create all these different
(17:08):
pieces of context.
Once you have the system built,it might take you two hours,
maybe three hours.
I mean, at first it's gonnatake a bit longer because you're
learning the system, but onceyou get it down, in under two
hours you can create these 35different pieces of content and
that's not a bad deal.
You can take one interview inunder two hours and if you get
(17:29):
good with like with me, there'sa whole bunch of it that I'm
doing.
I'm getting it done in under.
I'm saying that I know thissystem.
I built the process that I'msharing right now so I know how
to get it to go really, reallyfast.
I can do it in under an hour.
I can do the video editing.
I can get all the graphics.
I can upload them to Canva andactually have the output ready
to go in about an hour.
It takes time and practice tothat.
So I say for most people,probably two hours, but in two
(17:51):
hours you've got a month's worthof content If you're posting
every day, right.
Carl Richards (17:57):
And, by the way, if you're working with a
production agency, like folkslike me, for example, if you're
working with a production agencylike folks like me, for example
, then you don't need to spendthat time doing it.
The producer actually will doit for you and then you just
have the content available andyou just make sure that you put
it out there at the appropriatetime and and on a marketing
schedule or or what have you.
(18:18):
So so it again, it, it.
It doesn't have to seem asdaunting as um as as we might be
thinking.
It is, because I think that'ssometimes, that's, I think, the
the block.
It's not the, it's not the.
I know I need to promote mypodcast.
It's the.
Oh, my goodness, how am I goingto promote it enough?
I can't promote it enough,especially in this very loud,
(18:40):
crowded world of content.
How do we put ourselves forward?
And I think that's maybesometimes is the stumbling block
.
Ely Delaney (18:46):
Well, it is because a lot of times and I find like
this is the whole reason thatthis new version of the ultimate
or the unlimited contentcreation course that I've been
building out, I built it outbecause of stuff I was using
myself and I keep running intopeople that are they're like hey
, I'm, you know, I know I needto do more on social media, I
know I need to promote this.
Maybe they have a podcast, likeI want to do more stuff with it
(19:08):
.
But now it's getting to thepoint where it's like I'm just
posting, hey, listen to theepisode, hey, listen to the
episode, hey, listen to theepisode.
And it's like I don't know whatto do from here.
I'm like, okay, let's fix that.
And so I've been using this formy own podcast.
And then I started using itwith some clients that I was
helping them, that were gettinginto the guesting space and help
(19:29):
, I'm coaching them through howto become a better guest and
stuff like that, and these aremy clients that I'm helping with
my follow-up process.
But then they're like okay, nowI need to get in front of more
eyeballs.
Well, let's make that happen.
And so it's just kind of comeout of necessity.
But the great thing about it isso many people are stuck.
Where do I start?
(19:49):
And that's the part we want toget over first, because whether
you, if you got, you knowsomebody who's working with you
and you're the productioncompany great, utilize that, do
all that stuff.
But a lot of times people don'tknow, they don't know what they
don't know, they don't evenrealize that these things are
even a possibility.
And that's where I wanted toreally share this out with
(20:10):
people, because there are somany opportunities and I didn't
even say everything.
I just gave you a couple ofquick, a quick rundown of a
couple of different options.
I have a whole graphic that Iuse, that I'll fill out with
people and show them.
I at one time we went through anexample, through a webinar as
opposed to a podcast.
We came up with, I think, 98different types of content and I
(20:31):
mean it was just insane.
What's possible with it.
But you can have a VA.
Do this stuff.
If you're not working For thoseof you that are listening, if
you're not working with Carl,you can have a VA do some of
this stuff.
They can learn how to do someof this stuff.
Obviously, the best quality isgoing to be having a true
production person do it for you.
But if you're just starting outand you're not quite there yet,
(20:51):
these other tools help you getthat content and you don't even
have to do everything.
Do what you can do what youhave time for.
But if you could turn aroundand come up with a month's worth
of content in a couple of hours, is that worth it?
I would think so.
I know it is for me because itgives me so much.
I got six months worth ofcontent sitting on my hard drive
(21:13):
just waiting for me to post it.
I just haven't had time to stopand schedule a bunch of it out
yet, and I have a bunch of stuffscheduled.
I just need to do more.
Carl Richards (21:20):
I just need to do more.
So for somebody who is, say, atthe starting gate maybe not at
the starting gate of theirpodcast, but at the starting
gate of repurposing theircontent and they're listening to
what you've just shared wherewould be a logical place for
them to start?
Is there, would you say that,maybe getting good at Instagram
reels?
Would you say YouTube shorts,you know, is there a good place
(21:43):
that?
It's kind of like eating anelephant you don't want to eat
the whole thing in one bitebecause you'd probably die.
So but what can they do to justto get started, to ease?
Ely Delaney (21:55):
into it.
So my recommendation is startwith reels.
You're looking for less than 60second clips that you can pull
out of it and as many as you canget that are good.
Okay, and that's really I mean.
If you got, however long youryour podcast is, just get as
many of them as you can createthose caption.
Um, you've everybody's seen thecool.
(22:16):
We call them the Hermosi.
You know, hermosi style videoswhere it's got the follow, the
bouncing bubble, the captionsover the top.
Style videos where it's got thefollow, the bouncing bubble,
the captions over the top.
Have some fun with it.
They're like I rattled off abunch of different possibilities
on software.
I have my preferences, butdoesn't really matter which
platform.
That helps start the process Ifyou're under 60 seconds.
Here's the fun thing about itGet set up.
(22:38):
You can post it on Instagramreels, you can post on Facebook
reels.
You can actually post the samevideo on LinkedIn.
They just it's not as a Reels,just as a video that happens to
be vertical instead ofhorizontal.
And you can post it on TikTok.
And, by the way, if you're oneof these people like me who says
I am never going to touchTikTok, I have no desire to
watch people dance on TikTok.
(22:59):
I am not going to do that.
Dance on TikTok.
I am not going to do that.
That's okay.
Get an account and upload thesame video up there and don't do
anything else on the platform,just get it up there.
Same thing with YouTube.
You got YouTube shorts.
It's the same process.
That's why I say less than 60seconds, because the other
platforms allow you to go longerand sometimes they even
encourage it.
But if you take the exact samereel and stick it on all of them
, youtube, as of this recording,says 60 seconds is our max.
(23:23):
So let's start with that.
We have to hit that as ourbiggest limitation and we'll
just take the same video andstick them on all the platforms
and create a whole bunch of themand post one out every couple
of days, and there you go.
Carl Richards (23:36):
Because the biggest thing it's not about I
have a podcast.
That's one piece of it.
That's one piece to elevatingyour credibility, being seen as
a go-to authority, but it'sabout people need to see you.
People need to and I know Ineed to improve on this.
So thank you for sharing.
I'm going to take this pagemyself and do it.
You're one of probably I don'tknow eight or 10 guests I've had
(23:59):
in the last three months thathave said what do you mean?
You don't have a video podcast?
You should have a video podcast, and I've even had um one uh
guest threaten which it's not athreat, he's probably going to
do it say give me the video I'mgoing to create all the, all the
shorts and reels and things sothere's some value in it,
because people don't know you ifthey don't see you and if they
(24:21):
don't right, and if you're notin their face enough?
Ely Delaney (24:24):
Yeah, well, and here's another thing too is like
say, for instance like like youand I like this podcast, right
here you are interviewing me,okay, so two things are going to
happen with this Number one.
You're going to put it outthere and you've got the audio.
And the cool thing is we arerecording this via zoom, which
means you have the video.
Even if you're not doing aquote unquote video podcast, you
(24:44):
still have the video.
You can still use that contentand create these clips.
And the cool thing about it isyou create the clips, you post
them out in social media.
You make sure you tag me.
Now it's showing up to myaudience and your audience
because I'm tagged in it.
So now more people are seeingyour show because of me.
(25:06):
There's so much power in thatLike, even for me.
I do.
I've literally done hundredsand hundreds and hundreds of
shows as a guest, uh, for a longtime.
Everybody's like why don't youstart your own show again?
I'm like I'm having too muchfun being a guest on everybody
else's show.
It's a hell of a lot less work,and so I was doing this on
other people's shows.
(25:26):
But then when somebody, whenthat show, goes live, I'm like
OK, how can I repurpose this andhow do I schedule it out?
So I'll share this again threeor six months down the road.
The host now loves me for it.
It gets me more content and themore people can see me out
there sharing my expertise, thebetter.
And so, as a host, if you areposting this stuff out there,
(25:50):
make sure you're tagging yourguests and then post different
clips over the next.
I mean, if you get 20 clips outof it, post like two or three a
month.
If you're doing, let's say, aweekly show, all you're doing is
you're posting two or three ofthose clips per month over the
next many months, however manyclips you actually end up with,
(26:12):
and maybe maybe just two a monthtimes.
If you got 10 of them, well,that's five months.
That you're.
You're sharing that out, andevery time you share it out
you're tagging the person who'sthe guest on your show.
It's going to get in front oftheir people as well and you're
bringing more people back to youPhenomenal insights, eli.
Carl Richards (26:30):
This has been an amazing conversation.
We could talk about this and wehave off mic times.
We have spouses that have saidknock on the door, are you
coming out of your call withCarl soon?
Ely Delaney (26:45):
I don't have that issue, but I know you do.
Carl Richards (26:48):
It's been a phenomenal conversation, though
seriously, A couple of thingsbefore I let you go.
Number one is how can peoplebest connect with you, or what's
the resource that you want topass along to folks today?
Ely Delaney (27:08):
Best resource go to connectwithelicom.
Eli is E-L-Y, not E-L-I, e-l-y.
If you go to connect with Eliwith an I, you're going to end
up with some commercial realestate dude out of Iowa or
something like that.
So that's not meConnectwithelicom, and I got
some freebie stuff up there.
I got all my social media links.
If you want to connect with meon social media and, by the way,
if you want to connect with mein social media and, by the way,
if you want to connect with mein social media, please do,
please be sure to send a messagesaying you've heard me on this
(27:28):
podcast, because that means theworld to me.
Those are the people who send amessage to go along with it,
saying you heard me on a show.
They go to the top of the list.
I think I got probably like 20people on Facebook waiting to
connect with me right now.
Um, and those are all justrandos.
I want, I want.
If somebody sends me a message,I'm going to pay more attention
to it.
And then also, I mean, if thiswas a good conversation, you
want to want to have a good chat.
I love to have conversationswith cool people.
(27:49):
So there's a link to mycalendar on there, grab a spot,
you know, seriously, just grab aspot, have a good conversation,
cause I'm totally game for that.
It's not a pitch, it's not astrategy session or discovery
call or any of that kind of BS.
It's just a call, and if thereis something I can help you with
, what do we do?
Awesome, we'll continue thatpart of the conversation.
If not, that's not the goal ofthe conversation anyway.
Carl Richards (28:10):
And I can honestly say that Ely is a great
guy to chat with.
That's one of the reasons whywe're chatting today and we're
actually recording our call,because he is such a great guy
and is so giving and so generous, but also very insightful.
So, Ely, thank you so muchagain for being my guest.
Before I turn you loose, though, I'll give you the final
thought.
Final thought.
Ely Delaney (28:28):
First off, thank you for letting me come and
share and have a goodconversation.
But the final thought get outthere, just repurpose your stuff
.
Start using what you alreadyhave.
You've got some amazing contentout there.
Everybody's all worried aboutyou.
Gotta have out there.
Everybody's all worried aboutyou.
Got to have more content.
You have the content.
You just need to figure out howto reuse it in different ways
and get it out there, Becausethe reality is that people think
(28:49):
differently, People see thingsat different times and the more
you put it out there, the morepeople see how much amazing
stuff you have to offer to theworld, and then they're going to
pay more attention, whichthat's the goal behind all of it
,
Carl Richards (29:00):
Ely Delaney, great place to leave it.
Thank you so much for sharingyour insights and thanks for
being my guest today.
Ely Delaney (29:05):
Thank you, my friend, I appreciate you.
Carl Richards (29:07):
And thank you for joining us today.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant,
Stephanie Gafoor.
If you like what you heardtoday, leave us a comment and a
review and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
(29:28):
enemies.
Oh, and, if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
(29:51):
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
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