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July 14, 2025 33 mins

Feeling the squeeze with rising costs and a shrinking labor pool? A lot of construction companies feel trapped, like the only way out is to just grind harder with the same old playbook. But what if the real path to growth isn't about more effort, but a totally new approach to your machines, your tech, and your people?

Brian Dietz, Co-Owner of 2024 Equipment World’s Contractor of the Year, Bob Dietz and Sons Inc., runs his business more like a Silicon Valley startup than a traditional construction firm. And guess what? It's attracting a whole new generation of talent, clearly demonstrating that if you keep ignoring these shifts, you're not just risking getting left behind. You’re risking becoming irrelevant, losing bids to leaner competitors, and failing to build a team that actually wants to stick around. This isn't just about shiny new tools. It's about a complete mindset shift.

Discover how Brian is rewriting the rules of construction and building an empire.

📈 THE PROFIT ACCELERATOR [4:47]:"We see just cleaning up our profit lines where we don't waste time or materials. So that's a huge thing."

Learn how implementing GPS technology immediately kills costly rework, saving you time and fattening your profit margins on every single job.

🚀 THE TALENT MAGNET [9:52]:"When that young guy, he's 19 years old and he's in a second dozer right next to the old guy... he's going to fall in love with that machine. He's going to feel good, he's going to go home happy to his family, and he's going to want to come back tomorrow excited to work."

Tired of hearing that young people don't want to work? This is the blueprint for creating a culture that makes them want to build a career with you. It’s that simple.

🚨 THE HARD TRUTH [19:07]:"If you're not embracing it, if you're not grabbing a hold of it, you're going to be, you're going to be left behind."

This is a direct shot across the bow for any business owner who's gotten a little too comfortable. See why falling behind on technology isn't just a risk anymore, it's a certainty.

00:00 - Winning Contractor of the Year and Business Branding02:03 Scaling Up With Bigger Projects and Equipment04:07 Leveraging GPS and Topcon Technology for Efficiency07:01 Cutting Downtime and Boosting Site Productivity10:21 Training Teams Faster With Machine Technology13:22 Future of Construction Tech, AI, and Remote Operations19:50 Keeping Growth Fun and Maintaining Clean Fleets22:15 Building a Unique Clean Heavy Equipment Fleet25:20 Managing Machinery Lifecycles and Large Projects28:57 Handling Multi-Year Jobs and Growing In-House Capabilities29:51 Expanding Into Full Site Package Services32:52 Final Thoughts and Upcoming Conexpo Appearance


Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/

CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up

#ConstructionTechnology #AIinConstruction #JohnDeere

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