All Episodes

January 26, 2023 34 mins

In this episode, Jonathan Barshop, an expert in growing business podcasts, shares the tactics and strategies he uses to increase listenership and drive growth. 

He also sheds light on the darker side of the podcast industry, revealing some of the sketchy practices that major companies use to generate millions of downloads.

Join us as we dive into the world of podcast growth and learn how to grow your own show.

You don’t wanna miss this one!

Key Takeaways:

  • Intro (00:00)
  • The biggest podcast Jonathan works closely with right now (00:41)
  • Softwares Jonathan uses to get more clarity on the retention of their campaigns (03:14)
  • Podcast players that work best (05:12)
  • If something's too good to be true, there's probably something fishy there (09:35)
  • The dark web of podcasting (12:41)
  • We tested out Headliner (15:34)
  • How cross-promos within the network works (19:02)
  • Is the guest a big factor in an episode performing? (27:27)
  • How does social media play into the growth of podcasts? (30:05)

Additional sources:

🤖 Let A.I. write your podcast show notes: https://www.usemelville.com

✅ 2x your pod downloads in 90 days: https://morepodcastdownloads.com  

🤝 Connect with me⁣ on Twitter, LinkedIn, and Instagram.

👉 Check out my YouTube channel.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.