Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight.
But this epis...
Joe Pulizzi is back from London—and he’s got a story that will change how you think about the future of creation.
After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The exp...
This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode.
How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency?
In this e...
For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now?
This week, Joe shares how a post from Jonathan Mast reshaped his perspective:
This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career.
These aren’t flashy moves. They’re small, repeatable habits that paved the way for every...
In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise.
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling “behind” or “not good enough” is not a weakness. It is often a marker of growth.
Fresh off the afterglow of CEX, Joe reflects on a conversation between Jay Acunzo and Ann Handley about imposter feelings and self-doubt. Even when we are recogni...
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear:
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Why replies matter more than followers or likes
- Read more
What if you only had 60 days left to live?
In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life.
Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the Read more
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit.
In this episode, I share six powerful mindset shifts that...
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things).
So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it:
- Quarterly in-person events
- Monthly small-group meetings
- One-on-one planned coffee meetings
Most creators are following the rules...and that’s exactly the problem.
They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.
But the truly successful creators do things a bit differently.
Here are six rules the top creators break...and what they do instead.
- They...
If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network.
But just showing up isn’t enough. You need to be strategic about it.
Let me walk you through exactly how to make live events your secret growth engine.
1. Pick the Right Events
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind.
2025 was the first year I tried J...
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators.
Congress has just passed one of the biggest tax packages in recent history, billions in adjustments.
And there are four key areas that are critically important for content creators.
20% Qualified Business Income Ded...
If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that.
If you want to build IP for someone else, go do that…but why? Why not build something th...
We think we need to keep reinventing the wheel.
New idea. New angle. New take.
But the truth is… if you’re doing it right, you’ll feel like a broken record.
Repeating yourself as a creator is a necessary strategy for success.
Read more
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence.
Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will.
A very special episode of Content Inc. - #500.
In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020.
Joe goes into detail about two key issues:
- Four key thoughts from the previous 499 episodes. What went right and what went wrong.
- Four additional areas about content creation that changed Joe's thinking.
This is an important listen for any podc...
If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do.
Step 0: Take Inventory
What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing.
Step 1: Cry
I’d s...
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