Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
I’m sure you are creating and distributing content eve...
Have you taken the time to go back and think about why...
The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not.
Now is the perfect time to get your 2025 in-person events schedule in order. It will make all the difference.
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You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point?
My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson.
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If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do.
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You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs.
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NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too.
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Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business writing.
Subscribe to Robert's True Crime Reporter here.
Get more information about Orange Effect Foundation here.
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There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself.
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James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are.
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Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do.
Connect with Marcus Sheridan on LinkedIn here.
Get the audiobook for The Content Entrepreneur here.
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In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate.
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Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level.
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As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary.
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If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example.
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A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit
Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.
Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful....
Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?
By creating content signals.
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As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.
Ask yourself where you need to be, for yourself as an individual, and as a creator.
Article Link: The Death of the Internet (again)
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