Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
What if you only had 60 days left to live?
In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life.
Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the .css-1t8gq41{border:none;background-image:none;background-color:transparent;box-shadow:none;color:#2F3133;cursor:pointer;font-size:inherit;padding:0;-webkit-text-decoration:inherit;text-decoration:inherit;width:-webkit-max-content;width:-moz-max-content;width:max-content;}.css-1t8gq41:hover,.css-1t8gq41:focus{-webkit-text-decoration:inherit;text-decoration:inherit;}
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit.
In this episode, I share six powerful mindset shifts that...
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things).
So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it:
- Quarterly in-person events
- Monthly small-group meetings
- One-on-one planned coffee meetings
Most creators are following the rules...and that’s exactly the problem.
They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.
But the truly successful creators do things a bit differently.
Here are six rules the top creators break...and what they do instead.
- They...
If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network.
But just showing up isn’t enough. You need to be strategic about it.
Let me walk you through exactly how to make live events your secret growth engine.
1. Pick the Right Events
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind.
2025 was the first year I tried J...
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators.
Congress has just passed one of the biggest tax packages in recent history, billions in adjustments.
And there are four key areas that are critically important for content creators.
20% Qualified Business Income Ded...
If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that.
If you want to build IP for someone else, go do that…but why? Why not build something th...
We think we need to keep reinventing the wheel.
New idea. New angle. New take.
But the truth is… if you’re doing it right, you’ll feel like a broken record.
Repeating yourself as a creator is a necessary strategy for success.
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When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence.
Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will.
A very special episode of Content Inc. - #500.
In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020.
Joe goes into detail about two key issues:
- Four key thoughts from the previous 499 episodes. What went right and what went wrong.
- Four additional areas about content creation that changed Joe's thinking.
This is an important listen for any podc...
If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do.
Step 0: Take Inventory
What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing.
Step 1: Cry
I’d s...
As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make.
If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls.
What you are about to undertake is hard. ...
You don’t build a business alone.
You can try. And for a while, it might work.
But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition.
Who you surround yourself with is one of the biggest factors in whether you grow, or burn out.
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Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become.
Read more
Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.
Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap.
We've been doing side hustles wrong since they were first invented.
Most people are in a job they hate, and do a side hustle they love.
Time to flip the script. Immediately.
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The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.
If you’re a content creator, this is actually great news.
You already h...
If it succeeded exactly as it’s going now, would you be happy with where it takes you?
If not, change it. You’re not too far down the road. You’re not locked in. The beauty of being a creator is you get to rewrite the rules.
You don’t need to scale. You need to align.
And that’s the difference between being busy and being free.
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about.
Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever.
Three weeks ago all funding for Voice of Amer...
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