Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence.
Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will.
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A very special episode of Content Inc. - #500.
In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020.
Joe goes into detail about two key issues:
- Four key thoughts from the previous 499 episodes. What went right and what went wrong.
- Four additional areas about content creation that changed Joe's thinking.
This is an important listen for any podc...
If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do.
Step 0: Take Inventory
What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing.
Step 1: Cry
I’d s...
As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make.
If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls.
What you are about to undertake is hard. ...
You don’t build a business alone.
You can try. And for a while, it might work.
But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition.
Who you surround yourself with is one of the biggest factors in whether you grow, or burn out.
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Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become.
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Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.
Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap.
We've been doing side hustles wrong since they were first invented.
Most people are in a job they hate, and do a side hustle they love.
Time to flip the script. Immediately.
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The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.
If you’re a content creator, this is actually great news.
You already h...
If it succeeded exactly as it’s going now, would you be happy with where it takes you?
If not, change it. You’re not too far down the road. You’re not locked in. The beauty of being a creator is you get to rewrite the rules.
You don’t need to scale. You need to align.
And that’s the difference between being busy and being free.
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about.
Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever.
Three weeks ago all funding for Voice of Amer...
Everyone has goals. I’m sure you have a few right now you are working on.
But if goal setting were a skill, most Americans are failing…significantly failing.
When you look at all the math, those who have goals and stick with them have NO competition.
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I learned about SMART Goals from Brian Tracy almost 30 years ago.
SMART goals are specific, measurable, actionable, relevant and time-bound.
How's your goal-setting going?
Some background on Brian Tracy's method.
My methodology on Record - Review - Remove.
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The original "three legs of the stool" for publishing was online, in print and in-person.
For today's content creator it's still three legs, but they've changed.
Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show.
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The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don’t do this.
In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years.
A special episode this week with Marcus Sheridan, author of the new book "Endless Customers."
Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side.
You will get at least one amazing nugget that will chang...
Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed.
Well, anyone can do anything for seven minutes.
Try out this seven-minute method for the next habit you want to start or stop.
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While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
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During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.
In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.
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To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.
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