Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com

Episodes

July 14, 2025 58 mins

What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?

In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.

If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this epis...

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If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:

What if you’re attracting the wrong leads?

Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content...

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If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you.

Because it’s time to shift from doing it all to becoming the Content CEO in your business.

This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader.

Listen to This Episode...

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Big partnerships aren’t the only way to grow your audience or boost your visibility.

In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way.

Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini bu...

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It’s our Annual Content Marketing Tools Episode!

Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast.

In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year.

Some are cutting-edge AI-based tools and some are “old school” platforms with...

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Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop.

And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness.

In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI...

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You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spacio...

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You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”

What if the missing link wasn’t in the offer itself… but in the bonuses?

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonu...

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Is your free content getting you caught in the “Friend Zone”?

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services.

Listen to This Episode to Hear More About:

-> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!).

-> The number 1 reason...

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Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.

In this episode Nicole shares her exact strategy for turning...

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Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you!

Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of un...

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See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study ...

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NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now!

Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER.

PLUS they share the 7 universal elements every high-converting offer m...

It’s time for our annual review of the books we’re recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025!

Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!

Go here to get the FREE 2025 Content Sells Reco...

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Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show.

In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!

And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversation...

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If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.

Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are ...

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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.

Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.

You can even enlist your paid customer communit...

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Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up!

That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)

Listen to This Episode to Hear More About:

-> The biggest mistake small businesse...

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November 4, 2024 37 mins

As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH.

And here’s why…

You don’t want to be planning the year in January.

You’re already behind.

That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the ...

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October 21, 2024 45 mins

Launching is one of the most powerful things you can do in your business.

Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business.

And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you th...

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