In this episode, I sit down with Jess Jacobs, CEO of Coterie, to discuss her journey from creative director to leading a revolutionary diaper brand. We explore the challenges of balancing motherhood and career, the importance of ingredient transparency in baby products, and how Coterie is redefining the diaper industry. Jess shares insights on managing a team of working parents, the testing process for new products, and why she believes more creative brand people should become CEOs. We also dive into practical parenting hacks, the weight of being a CEO, and how becoming a mother has clarified her vision both personally and professionally.
Key Takeaway / Points:
- Jess's journey from advertising to becoming CEO of Coterie
- The importance of ingredient transparency in baby products
- How Coterie is revolutionizing the diaper industry with superior products
- Balancing motherhood and career as a CEO
- Managing a team of working parents
- The testing process for new Coterie products
- Why more creative brand people should become CEOs
- Practical parenting hacks for picky eaters
- The weight of being a CEO and how motherhood has changed her perspective
- How Coterie maintains a loyal customer base
- The benefits of subscription-based baby products
- Jess's favorite parenting product outside of Coterie
Use code CAMERON20 at checkout for 20% off your first order on coterie.com
Follow Jess:
Instagram: @jessjacobs
LinkedIn: Jess Jacobs
Follow me:
Instagram: @cameronoaksrogers and @conversationswithcam
Substack: Fill Your Cup
Website: cameronoaksrogers.com
TikTok: @cameronoaksrogers and @conversations_with_cam
Youtube: Cameron Rogers
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