When Elitsa and I spoke, we had many stories about competent women in sales and leadership roles who wait to get the "tap" on the shoulder to be promoted. Our male counterparts TELL their boss that they expect to be promoted many times and they initiate introductions with some of their C-level leaders, heads of other teams in their company and proudly state their accomplishments.
Are we too shiy to also do that, or is it in how we were raised - "don't brag," my dad would tell me.
Today in 2025 we say, "It isn't bragging if it is true."
Listen to Elitsa share about her career. Born in Bulgaria, Elitsa visited the US a number of times, going back and forth, then moved to the DC area in 2011 and started working for CEB (which became Gartner later). She got great sales training (these were the "Challenger" folks) and really fell in love with sales.
Due to an opportunity for her husband, she moved to Ukraine back in 2015 (no hint of a future war then). What was amazing was that when they did hear of turmoil happening at the beginning of 2022, they had to immediately leave Ukraine - while she was quickly building a virtual and in person sales team AND was six months pregnant. Any one of those three things is tough, but all together is incredible.
Listen to her story, and also how she created her original role at Preply by giving feedback to the CEO.
More about Elitsa: https://www.linkedin.com/in/elitsa-zaimova-a238a31a/
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