Copy Chief Radio

In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. 

We got deep into how a single leather bag turned into a brand people brag about owning—and why creating something people love starts by s...

In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client (me), and what followed was an honest, curious, and wide-ranging conversation about creative process, storytelling i...

In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journey, how she transitioned from hustling freelance gigs to becoming a value...

In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back.

We go deep into the psychology of persuasion, the evolution of his infamous Michael Fiore persona, and why he thinks ...

Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun?

That’s exactly what Selena Soo teaches in this episode. She’s built a thriving business by helping experts, authors, and entrepreneurs g...

Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audience.

We also explore the importance of innovation, staying ...

Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome.

In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many copywriters stuck. We dive into the origins of imposter syndrome, its impact on freelance copywriters, and practical steps to build self-confi...

In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. 

We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic thinking—essential skills for freelance copywriters and d...

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends far beyond selling products—it's a way of seeing and engaging with the ...

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable growth, both as a freelancer and as a human being. The two discuss the ...

Being a writer is so much more than the words.

John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. 

I’ve been pondering this more than ever since large language models came into the craft. 

Where exact...

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014.

She felt like the greenest copywriter in the place, but not for long. 

The veteran copywriters were more than happy to guide her and show her the ropes. 

Today, Lizzie, along with her husband, Steve, lead their family business and have achieved more succe...

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. 

Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. 

We called it “The Goods,” and clearly Tom has them. 

In this episode you’ll hear directly from Tom how he approached “...

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. 

The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford!

It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. 

Here’s what we learned, and what you need to know if you want to land th...

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?  

In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrar...