Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them with truth, you will start going from invisible expert to can't-miss expert in your industry.

In this episode of Copy & Content, you will learn:

• The first lie invisible experts...

"I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attract and close more clients.

In this episode of Copy & Content, you will learn:

• Why it's not always about niching down as far as possible as a coach - it's all about right-sizing...

Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert.

In this episode of Copy & Content, you will learn:

• Why any aspiring thought leader needs to create 'cornerstone' content BEFORE creating 'brick' content
• Why one-and-done content s...

One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the best. This concept of mapping out a Customer Journey was first mastered by Ron Zemke and Chip Bell many years ago and Market Pathway Mapping is what I've learned from working with over 1,1...

"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects know exactly what to expect and where they are in the process. So, how do you build that proprietary process?

In this episode of Copy & Content, you will learn:

• Why you need t...

Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn: 

• Four key steps for niching down your message to connect with the right niche market for your business.
• How to focus on the first 100 prospects with your messaging inside your niche market
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Growing your business through podcast guest opportunities gives you the flexibility and reach you need from anywhere at any time. The challenge is finding the right podcast guest openings that align with your message.  In this episode of Copy & Content, you will learn:

• The top three podcast directories for finding podcast guest openings
• How to leverage Amazon Bestseller Lists to find podcasts with guest opportunitie...

Being a great guest on podcasts is one of the fastest ways to grow your business and impact as an industry expert. So, how do you get on more podcasts? What's the right way to pitch yourself as a podcast guest? 

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably cle...

Whether you're creating a new webinar, creating a new training series, or wanting to speak at more events, having a great talk title, description, and takeaways is crucial. Here is the best approach to creating an irresistible talk topic, description, and takeaways that will catch anyone's eye.

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100...

One of the fastest ways to grow your business as an industry expert is by being a guest on relevant, growing podcasts. So, how do you get to be a guest on a podcast? Where do you start? How do you find great podcasts that align with your business and also have the right audience for you?

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coache...

Two of the worst enemies to a coach's marketing are lousy content and unpublished content. What's the fastest way to create great content as a coach without sacrificing quality heading into 2021? Jon Cook shares what he's learned from working with 1,100 coaches and consultants one-on-one since 2017 and writing almost three million words of content.

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Are you a speaker, coach, or industry expert who's ready to get better results ...

"Blogging is dead!" "Videos are oversaturating the market" There are so many opinions about whether blogs or videos are better for building your business. How do you know whether blogging or video is better for growing your business in 2021? In this episode of Copy & Content, Jon Cook, founder of Keynote Content, shows you how to know whether blogging or video (vlogging) is better for your business. 

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Are you a speaker...

Yes, blogging is still one of the most effective marketing tactics for growing your business as an industry expert. Where do you get started though? What's the best way to start your blog in 2021? Learn the exact steps you need to launch and grow your blog in 2021 and beyond.

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consul...

After generating millions of dollars in sales for clients working with over 1,100 coaches and consultants one-on-one, this is the best, most effective copywriting framework I use for sales pages and website copy. It is the #1 formula I'm using to write any type of copy heading into 2021.

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 ...

The group most likely to change the world are heart-driven entrepreneurs. And yet, it's not enough to simply say "Your message matters." What you need is to know how to leverage that message in the right context to maximize your impact as an industry expert. In this video Jon Cook, founder of Keynote Content, #1 international bestselling author, and creator of the Expert Message Method, shares the three elements you need as a heart...

When COVID-19 disrupted the entire speaking and coaching industries in March 2020, one key word was "pivot". Now that we're starting into 2021, it's time to make the second pivot with your message. What changes do you need to make? Where is your audience needing you to show up more that's different than your first pivot? 

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jo...

So you want to create great content for the holidays? It is about a couple of weeks before Thanksgiving. You're saying, "I don't know, I haven't created any holiday-themed content. I don't have any ideas. I didn't know where to start." What I'm going to show you today is how to create great last-minute holiday-themed content, even if you have zero ideas and no content created already.

My name is Jon Cook and I'm the founder of Keyn...

Hey, it's Jon Cook with Keynote Content. I wanted to connect with you today because specifically when you look around the world with COVID-19, it's disrupted virtually every industry in the world. And then with the recent U.S. Elections, and there's still some uncertainty about kind of the fallout from that, what that might mean from a change standpoint, opportunities, loss opportunities, whatever it might be. There's just a lot of...

So you want to get booked on more podcasts, but you say, how do I put together the right podcast info sheet or a one sheet? What is a podcast one sheet? Well, I'm going to show you how to create a best podcast one sheet that will get you booked on virtually any podcasts you actually want to be on.

So we're going to jump in with the first little detail, what is an info sheet? What is a podcast one sheet? Well, a podcast one sheet, t...