ITS BEEN a year since we published our homage to the addictively sweet and garishly bright Easter Peeps . Some might the episode the grocery world's answer to David Sedaris' Santaland Dairies. We just call it GROCERY HELL. The Easter with no Peeps.
Twenty-five years ago phones were connected to the wall, gasoline cost an average of a $1.23 a gallon and in San Francisco a small grocery chain had no peeps at Easter because its distributor was no good. Matt Levine recalls his time working as a sales representative for this incompetent distributor in this funny tale of grocery hell, featuring George the nasty manager and lots of candy too. The names have been changed. The candies have not.
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