Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I have been engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times...

What happens when you give a TEDx talk, pack up your life, leave one country, return to another, and try to hold the grief, gratitude, excitement and sheer logistical chaos of all of it??

This episode (200th!!) is a thoroughly gossipy catch-up behind the scenes of the biggest month I can remember.

The complicated idea of "home," the unexpected things that happen when you put your hand up for opportunities that are a bit bum-squeeky s...

Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight away. 

AND if you woul...

Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it.

But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance?

In this episode, I’m exploring how our work as coaches and business owners is full of...

If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you!

I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade.

What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people act...

Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time:

“How will I know when I’m ready to go all in on Coaching?”

And I’ve been thinking about it ever since!

Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for.

In this episode, I’m sharing a personal story a...

Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take?

In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. 

We’ll explore the five things that make a goal actually doable - from choos...

Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like?

In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agenc...

Something a little different for you today!

This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 

21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluenc...

What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully.

If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: yo...

There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. 

In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself you need another ...

Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! 

I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do.

I also t...

Do you have a freebie that you LOVE and that your ideal prospective clients are signing up for each week? If not: LISTEN IN!

In this episode we talk about why your freebie might be the most valuable offer you ever create. 

I share more about how your freebie helps you have successful launches and makes your practice sustainable. 

I'll take you behind the scenes of my own freebie journey: the ones that brought in thousands of...

Sarah Vermunt is back! An old friend, fellow coach, and psychic, Sarah shares a collective energetic forecast just for Courage & Spice listeners. 

Sarah receives guidance as vivid, metaphoric images (think: cement trucks, nests, storms, fences) and we interpret them together, letting the meaning unfold in a grounded, practical way. If you're sensing that 2026 is a turning-point year - we are both with you! - this is a reass...

In this episode, I walk you through the four simple ingredients that create an easy yes for your coaching offer.  We explore how to choose a beloved client, building genuine demand, creating a clear prompt to act, and leading with your own excitement turns selling into an act of service rather than self-promotion.

If you’re tired of overthinking, adding more offers, or wondering why your work isn’t landing, this epi...

If you're starting 2026 on the struggle bus, listen in. I share about news overwhelm and the very human resistance to move when the world feels heavy. 

We talk about why effective coaching work matters especially now, and how to get going! There is also a story about a 1000-year-old rimu tree I met last week :)

I share how I have been doing the things I’ve been avoiding, and the thing I recommend you do first, to bring in ...

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I wi...

I've decided that 2026 is going to be my most abundant + satisfying year yet! 

As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you.

Resources for you:

🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do...

This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times.

If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatis...