Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Get holistic support, impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe fšŸ‘cking peach! Hosted by Sas Petherick: Coach, Supervisor & Self-belief Nerd I'm @saspetherick on the Gram >> come say hello! >>> https://www.instagram.com/saspetherick/

Episodes

October 12, 2025 • 23 mins

In this episode - my last as a 51-year-old! - I’m reflecting on a big year of change, clarity, and calm, and busting the biggest myth in the coaching industry: the idea that there’s one thing that will make your coaching business succeed.Ā 

Spoiler: there isn’t.Ā 

Instead, I share the five elements that truly create a sustainable, meaningful, and abundant coaching practice: Self-belief, Strategy, Sales, Service, and Scale - and why you...

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Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be ...

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In this episode, I’m exploring the four ways self-doubt tends to show up for thoughtful coaches and how to interrupt these protective patterns with practical compassion.

You’ll learn a simple reflection process from my ICF-accredited Self-belief Coaching Methodology to help you understand why you feel stuck and how to shift into a whole new energy in your coaching business. BOOM.

PLUS: If you want to use this approach anytime, meet B...

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September 29, 2025 • 28 mins

This was FUN to create! We're getting super dooper pragmatic with the five things that are essential to selling your coaching offer, including the one thing that makes everything else possible (spoiler: it's Self-belief).

I'm also sharing how I have applied the 5 Things and already sold four spots in Ripen (a programme that does not yet have an active sales page).Ā 

Resources for you:

  • If you want to chat more about R...
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The short answer is ABSOFUCKINGLUTELY YES! And in this episode, we explore why when the world feels increasingly dark, heavy, overwhelming and sad, our collective coaching work really really matters - not in spite of the heaviness, but because of it.Ā 

You’ll hear why our work is part of building the new world that’s trying to come through. Plus I have five non-typical approaches for supporting yourself.

And if you’d like to feel repl...

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September 15, 2025 • 28 mins

Two years ago I couldn't put my coat on without help (frozen shoulder). Yesterday I completed my 100th strength training workout this year. I KNOW! The last six months of getting stronger have had this huge ripple effect on how I am approaching the rebuild of my coaching practice. These five business lessons have come straight from the weight room: committing (when you don't quite trust the process), where the biggest gai...

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What happens when we ask the spirit world for guidance on the season ahead for coaches? In this conversation, my lovely pal Sarah Vermunt - a fellow coach and psychic - shares a collective reading for us!Ā 

Sarah's guides help us to explore the energetic ā€œweather forecastā€ for the coming months. Think of this as soulful guidance you can ground into your coaching practice: part mystical, part practical, all designed to help you f...

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September 7, 2025 • 27 mins

In this episode, I'm sharing five things to consider when it comes to the rise of artificial intelligence. Including what it actually is, what it can never do and why we should stop doing some things and lean heavily into others!Ā 

If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here).Ā 

And if you want a gentle nudge out of self-doubt, and to play with AI - meet Betty the Beli...

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This week, I’m diving into the Core Four - the four simple, powerful foundations every coach needs to build a thriving practice.Ā 

I’ll share how I’m applying them in my own business (from rewriting the Ripen sales page for the eleventy-seventh time, to jumping back on Instagram with my ā€œhow I got hereā€ story), and why clarity on your core client, offer, nurture strategy, and sharing platforms makes everything easier.Ā 


šŸ”— Links:

P...

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Welcome to Courage and Spice for Coaches!Ā 

In this episode, I share the changes I'm making to focus my work (and the podcast) on holistic support for coaches, what I’m working on right now, and how I’m essentially ā€œstarting againā€ with 13 years of experience behind me.Ā 

If you’re fresh out of coach training, stuck in procrastination, or feeling disheartened because clients aren’t signing yet — this episode is for you.Ā 

I’ll give ...

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Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I wi...

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Sarah Vermunt is a longtime pal, career coach and the founder of Careergasm. She's written books about careers and columns for Forbes, Inc., Entrepreneur, Fortune, and Fast Company. She’s had a regular coaching spot on the tele in Canada.

Three years ago, out of the blue, Sarah started having psychic clairvoyant visions. She did not see this coming. Since then, life-long City-dweller Sarah has moved to a small town with a vibra...

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Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I wi...

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As a highly sensitive person, Sam Dhu believes it is possible to be deeply ambitious and successful AND soft and sensitive at the same time.

Sam is a Psychotherapist, Mentor, and Facilitator of Permission. Mum to eight-year-old, Amelie and two-year-old Frankie, and passionate advocate for being radically kind and compassionate to yourself.

Sign up and get episodes sent to your inbox:

We chat about how to acknowledge our individual ca...

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Content note: This episode includes discussions around intentional weight loss and diet culture, and contains swearing.

This is the first in a new podcast series called The Body Stories with my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies.Ā 

Ali is a deeply experienced coach whose work sits at the intersection...

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March 12, 2025 • 47 mins

Tamu Thomas is a transformational somatic leadership coach, the eldest daughter of West African immigrants, a mother, a speaker, and now a published author!

Tamu’s first book,Ā Women Who Work Too Much,Ā helps overachieving, overfunctioning women set boundaries, find joy, and flourish.

This conversation was a balm, and I suspect fellow Gen X women in particular, will feel seen and understood. We are the generation that grew up being tol...

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February 26, 2025 • 32 mins

Have you ever daydreamed about a different potential future for yourself?

Perhaps your imagination offers you an entirely different job, country, or relationship?

It might be that your life looks the same on the inside but feels entirely different to you.

This might be a creative way to spend time on a drive or in a queue, and it could also point you towards an entirely new direction.

In this episode of Courage and Spice, we are explo...

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February 11, 2025 • 55 mins

If you love the idea of communal learning and connection, if you are looking for like-minded souls, if you have incomplete online courses on your laptop: listen in!

I’m excited for you to get to know Sally Burns. We recorded this chat before ā€˜The US Situation’ - I guess we need to start calling it what it is - The Coup by tech billionaires.

To know that Sally is thoughtfully building an alternative to everything they stand for, fil...

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January 28, 2025 • 27 mins

Happy (lunar) New Year!

It’s the first new moon of the year, which also marks the beginning of the Chinese and Tibetan year of the wood snake (nb: I just had a little look at this, and the wood snake symbolises the embodied wisdom of the Divine Feminine who knows her worth, lives close to the Earth and is at ease in moving within her body, which is always changing, shedding old skins for new growth. The wood snake is all about movi...

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How do you feel about what you wear?

Shopping for clothes in our fast-fashion world, deciding what you like (colours, fabrics, makers), trying things on, and deciding what suits can all feel a bit like a minefield.

It can be incredibly activating for our self-doubt.

Lizzie Parsons runs The Distinctive Style Atelier and she is all about finding joy, confidence, and authenticity in your personal style - she has a really fun, human In...

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