🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech

In this episode, we’re joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems.

🔍 We discuss:

• Her journey from on-premise software to modern SaaS

• Key insights from working at Salesforce and Zuora, where cracks in the CPQ–Billing integration became clear to her

• How Amazon’s B2C user experience inspired her to rethink B2B

• Nue.io’s product strategy: real-time pricing, platform-agnostic architecture, and a unified data model

• The importance of empathy, resilience, and communication in solving complex RevOps challenges

• Why hybrid pricing models, mid-term changes, and renewals are critical in SaaS

• Her vision for AI in CPQ & Billing over the next 12 months

• The recent $20M Series A funding, the acquisition of Approvals Pro, and Nue.io’s plans for Dreamforce and Q3 events

Tina also shares what sets Nue.io apart from other CPQ vendors—and how their metadata-driven, Salesforce-native approach aims to eliminate handoffs between quoting and billing entirely.

🎧 Whether you're a CPQ buyer, system integrator, SaaS leader, or RevOps pro, this episode offers rare insights into the future of revenue technology.

🔗 Learn more about Nue.io: https://www.nue.io

📊 Learn more about Nue.io in our CPQ Sales Report @ https://novuscpq.com/cpq-sales-report/ 

📬 Contact Tina via LinkedIn https://www.linkedin.com/in/tinakung/ or email [e-mail]