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August 18, 2025 68 mins

On today's episode of the Craft Industry Alliance podcast, we’re talking about bag making with my guest Emma Brassfield.

Emma is a YouTuber, pattern designer, bag sewing teacher and entrepreneur based near London, UK. 

After over 20 years in the film industry, helping to make such iconic creatures and costumes as Iggle Piggle (In The Night Garden), The Flash (Justice League), Many goblins (Harry Potter), and Chewbacca (Star Wars), the grind of film hours + family life needed to be broken. 

So in 2020, she finally started her YouTube channel, which was so well-received that now she runs a successful subscription box and online membership for those looking to learn bag making, as well as selling her patterns all over the world. Her business is Studio7T7.

Emma believes in everyone having a go- after all, what’s the worst that can happen (the unpicker is our friend 🤭). But most importantly, what’s the best that can happen? She believes that the world of bag making should be a welcoming and wondrous place, full of support to get you into bag making and flying. 

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This episode is sponsored by The Academy for Virtual Teaching.

Brands that educate their audience about their crafts sell better. A short demo class or tutorial on YouTube gives customers confidence - and helps you earn beyond retail. In Virtual Teaching 101, you’ll learn how online education actually works for makers, including simple tools and formats to try. It’s free, practical, and designed for busy creative professionals like you. Sign up at A4VT.com.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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